SAASINSPECTOR
Head-to-head · AI support agents · facts checked 13 Sept 2026

Ada vs Fin

Fin scores 8.5 to Ada's 6.1 among the AI support agents we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Ada
#5 of 8 AI support agents
6.1
/ 10
From
Not publicly stated
Free plan
No
Fin
#1 of 8 AI support agents
8.5
/ 10
From
$0.99/outcome
Free plan
No
The verdict

Fin wins, 8.5 to 6.1

Fin runs a full Intercom helpdesk with a shared inbox, help center and SLA policies on its top plan; Ada offers none of those and only hands off into your existing system. Fin bills its AI at $0.99 per resolution and, by default, fine-tunes on anonymized customer data unless you opt out. Ada never trains on your data unless you explicitly opt in. Both are HIPAA compliant and connect to Gorgias and Zendesk.

Pick Ada if you want data used only with your explicit sign off.

Pick Fin if you need a full helpdesk with SLA policies built in.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Small teams on a budget
Too close to call
Ada 5.5 · Fin 6.0 on pricing
  • Free trial: Ada not published, Fin 14 days
Answering customers with AI
Fin
Ada 7.2 · Fin 7.8 on ai that answers your customers
  • What the AI learns from: Website, help_center, files, helpdesk_sync, notion against Website, help_center
  • But Ada leads on languages the AI answers in: 60 languages against 45 languages
Support teams on many channels
Fin
Ada 5.6 · Fin 10.0 on channels and running a support team
  • Shared inbox or tickets: Fin yes, Ada no
  • Help center: Fin yes, Ada no
  • SLA policies: Fin yes, Ada no
Regulated industries
Fin
Ada 8.5 · Fin 9.5 on security and privacy
  • ISO 27001: Fin yes, Ada no
  • But Ada leads on does not train AI on your data: Yes against unless you opt out
Section 01

How they score

Both are scored the same way, against the other AI support agents we rate, from facts on each vendor's own pages. Fin leads on 7 of 7 criteria.

AI that answers your customers25% of the score
Ada7.2
Fin7.8
Pricing20% of the score
Ada5.5
Fin6.0
Channels15% of the score
Ada8.0
Fin10.0
Security and privacy15% of the score
Ada8.5
Fin9.5
Running a support team10% of the score
Ada2.0
Fin10.0
Integrations10% of the score
Ada5.0
Fin10.0
Support and branding5% of the score
Ada1.2
Fin8.8
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

What the AI learns from
Fin
Ada
Website, help_center
source ↗
Fin
Website, help_center, files, helpdesk_sync, notion
source ↗
Languages the AI answers in
Ada
Ada
60 languages
source ↗
Fin
45 languages
source ↗
Channels it works in
Fin
Ada
Email, live_chat, voice, whatsapp, sms, messenger, instagram
source ↗
Fin
Email, live_chat, voice, whatsapp, sms, messenger, instagram, slack
source ↗
ISO 27001
Fin
Ada
No
source ↗
Fin
Yes
source ↗
Does not train AI on your data
Ada
Ada
Yes
source ↗
Fin
Unless you opt out
source ↗
Shared inbox or tickets
Fin
Ada
No
source ↗
Fin
Yes
source ↗
Help center
Fin
Ada
No
source ↗
Fin
Yes
source ↗
SLA policies
Fin
Ada
No
source ↗
Fin
Yes
source ↗
Connects to Zendesk, Salesforce, HubSpot, Shopify and others
Fin
Ada
Salesforce, zendesk, gorgias
source ↗
Fin
Intercom, salesforce, hubspot, freshdesk, gorgias, shopify, zendesk, zapier, slack
source ↗
Ways to reach support
Fin
Ada
Email
source ↗
Fin
Email, chat, community
source ↗
Remove the vendor's branding
Fin
Ada
No
source ↗
Fin
Plan
source ↗

Published by only one of them

AI included in the price
Ada
Not published
Fin
Per_resolution
source ↗
Monthly price, cheapest paid plan
Ada
Not published
Fin
Does not apply
Price per resolution or conversation
Ada
Does not apply
Fin
$0.99
source ↗
Free trial
Ada
Not published
Fin
14 days
source ↗
Choice of data region
Ada
Us, ca, eu
source ↗
Fin
Us, eu, au
source ↗
Where they match (7)
AI helps your human agents
Ada
Yes
source ↗
Fin
Yes
source ↗
Free plan
Ada
No
source ↗
Fin
No
source ↗
SOC 2
Ada
Yes
source ↗
Fin
Yes
source ↗
HIPAA
Ada
Yes
source ↗
Fin
Yes
source ↗
Single sign-on
Ada
Yes
source ↗
Fin
Yes
source ↗
Audit log
Ada
Yes
source ↗
Fin
Yes
source ↗
Automation rules
Ada
Yes
source ↗
Fin
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Ada

Ada does not publish a plan list we could read.

Fin

Fin with your current helpdesk
$0.99 per outcome
50 outcomes/month minimum; works with Salesforce, HubSpot, Freshdesk and more; set up in under an hour
Fin with Intercom helpdesk
From $0.99 per outcome + $19 per helpdesk seat/month
Complete AI + human agent solution; includes configurable inbox, ticketing, workflows, help center, and outbound suite
Pro Add-on
$99 per 1,000 conversations/month
AI-powered analytics add-on: CX Score, AI Topics, Trends, AI Recommendations, Monitors, Custom AI Scorecards
Copilot Add-on
$35 per user/month
AI assistant for human agents: instant advice, onboarding, AI translations, faster resolution
Section 04

Pros and cons

From each tool's full review, written from the same checked facts.

Ada

Pros
  • Ada is one of the most established agentic AI platforms in customer service, having launched in 2016 with years of enterprise-level refinement.
  • The AI can take end-to-end actions — including order lookups, account changes, and refund initiations — without requiring human intervention.
  • Ada ingests existing knowledge base content and learns custom workflows, reducing the need to build automation logic from scratch.
  • Human handover is supported, with conversation threads that reportedly transition cleanly from bot to live agent in standard scenarios.
  • The platform serves 350+ enterprise customers, indicating proven scalability and reliability at large organizational scale.
  • Ada's agentic AI engine handles multi-channel customer inquiries, giving enterprises a unified resolution layer across touchpoints.
  • Claims a 162% CSAT increase across its customer base, suggesting measurable satisfaction improvements when correctly deployed.
Cons
  • Ada does not publish pricing and requires a sales call from day one, making it inaccessible for teams that need budget clarity upfront.
  • There is no self-serve tier or free trial, which creates a high barrier to evaluation for smaller or cost-sensitive teams.
  • Ada is absent from major review platforms like G2 and Capterra, limiting access to independent third-party user feedback.
  • The 162% CSAT improvement stat lacks visible methodology on the public site, making it difficult to verify or contextualize.
  • Human handoff has been reported as feeling abrupt in certain edge cases, according to Reddit user feedback from 2024.
  • The platform is positioned exclusively at enterprise buyers, making it a poor fit for startups or mid-market teams without large support operations.
Full Ada review →

Fin

Pros
  • Fin's 76% average resolution rate is consistently confirmed by real customers on G2 and Capterra, with some reporting over 85%.
  • Built on proprietary models (Apex 1.0 and Apex Flash) trained specifically on customer experience data rather than general-purpose LLMs.
  • Handles full end-to-end conversations autonomously, only escalating to humans when it cannot resolve the issue itself.
  • Supports a wide range of channels including web chat, voice, email, SMS, WhatsApp, Instagram, Facebook Messenger, and Slack.
  • Can operate as a standalone AI agent layered on top of existing helpdesks like Salesforce or HubSpot, offering deployment flexibility.
  • Resolution rate claims held up better than most competitors when cross-referenced against independent user reviews and public data.
  • Comes from Intercom, an established platform with 12,000+ customers and over a decade of customer service infrastructure behind it.
Cons
  • No free tier is available, making it inaccessible for teams that want to test before committing financially.
  • The startup discount program offering 93% off Intercom and a free year of Fin is narrowly available and not open to most businesses.
  • Pricing is outcome-based, which can make costs unpredictable and difficult to budget for at scale.
  • Marketing claims around resolution rates invite skepticism, even if they do hold up, because the metric can be defined in self-serving ways.
  • Splitting from the main Intercom product into its own standalone URL and pricing adds complexity for existing Intercom customers evaluating the upgrade.
  • Premium positioning means smaller teams or cost-sensitive buyers may find better value elsewhere despite the strong performance metrics.
Full Fin review →
Section 05

Ada vs Fin: common questions

Which is better, Ada or Fin?

Fin scores 8.5 and Ada 6.1 out of 10 among the AI support agents we rate. Fin is ahead on aI that answers your customers, pricing, channels, security and privacy, running a support team, integrations and support and branding.

Do Ada and Fin have a free plan?

Neither has a free plan.

What can Fin do that Ada cannot?

On the facts both vendors publish: iSO 27001, shared inbox or tickets, help center and sLA policies.

Keep comparing