Triple Whale is an ecommerce analytics and attribution platform built around its own tracking pixel and an AI operator called Moby. What decides whether it suits you is how much you need multi-touch attribution and profit tracking across several ad and data platforms at once, since that is where its integration list is deepest.
What is Triple Whale?
Triple Whale was founded in 2021 by Maxx Blank, AJ Orbach and Ivan Chernykh, and is based in Columbus, Ohio, United States. It runs as a web dashboard. Triple Whale has its own listing on the Shopify App Store, and also connects to WooCommerce, BigCommerce, Adobe Commerce and Salesforce Commerce Cloud.
What Triple Whale measures
Triple Whale tracks orders back to their source with multi-touch attribution and its own first-party Triple Pixel for cross-device, cross-platform tracking. It runs cohort analysis and lifetime value analytics, profit insights, and forecasting alongside inventory management. Custom, no-code dashboards are available with a SQL editor, plus benchmarking against other stores, notifications and alerts, and data export, including a sync to data warehouses such as Snowflake, BigQuery, Google Cloud Storage and AWS S3. It does not track competitors' prices.
Integrations and setup
Triple Whale has a dedicated developer portal with account sign-up for its API. Its integrations include Klaviyo, Attentive and Omnisend for email and SMS, Meta, Google Ads, Snapchat, TikTok Ads, LinkedIn, Pinterest Ads, Amazon Ads and Reddit for advertising, Google Search Console and Google Analytics, Slack and Google Sheets for reporting, and Gorgias and Recharge.
Triple Whale pricing: what each plan gives
Foundation costs $219 a month ($182.50 a month billed yearly) and Automate costs $749 a month ($624.17 a month billed yearly); both are flat fees. An Enterprise tier sits above Automate with no published price, sold by contacting sales. There is a free plan that gives a single view of business data plus daily use of Moby AI. Billing runs every 30 days by default, with annual billing an optional discount rather than a required term, and there is no minimum contract term.
Privacy and security
Triple Whale holds SOC 2 Type 2, SOC 2 Type 1 and SOC 3. It processes personal data in line with the GDPR and the CCPA. Third-party AI services that process Google Workspace data are engaged under commercial agreements that prohibit using that data for model training. SSO is not yet available; it is listed as coming soon on the Enterprise tier. Support runs through chat, with dedicated success coverage on the Enterprise plan.
Who Triple Whale suits
Triple Whale suits a store that wants attribution, profit and cohort analysis pulled together from a wide set of advertising, email and reporting platforms into one dashboard, with its own pixel and an API for building further on top.
It suits less well a store that wants every tier's price laid out on one page before talking to anyone, since Enterprise pricing is sold only by contacting sales, or a shopper-facing team that needs SSO now, since that is still coming.
Screenshots
How Triple Whale compares
Triple Whale scores 8.2 out of 10 among the e-commerce analytics tools we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Lebesgue
Triple Whale's cheapest paid plan runs $219 a month flat; Lebesgue's cheapest is $79, also flat, and both keep a free plan on top. Triple Whale adds a public API and no-code custom dashboards for building your own views, which Lebesgue does not offer. Lebesgue still covers attribution, its own pixel, lifetime value by cohort, demand forecasting, stock planning and store benchmarks. Triple Whale also works with six store platforms and 27 integrations against Lebesgue's three and eight.
Pick Lebesgue if you want attribution and forecasting at $79 instead of $219.
Pick Triple Whale if you want custom dashboards and a public API built in.
Prediko
Triple Whale is built for attribution and profit tracking across channels, with its own pixel and lifetime value by cohort; Prediko is built for demand forecasting and stock planning, with no attribution or pixel of its own. Triple Whale's cheapest plan is $219 a month flat; Prediko starts at $49 a month and scales with revenue, with a 14 day free trial. Pick based on the job: channel attribution or inventory planning.
Pick Prediko if you need demand forecasting and inventory planning, not attribution.
Pick Triple Whale if you need channel attribution and your own tracking pixel.
RetentionX
Triple Whale charges a flat $219 a month with a free plan; RetentionX starts at $49 a month but scales with revenue, with a 30 day free trial instead. Both attribute orders to channels, run their own tracking pixel, track lifetime value by cohort and forecast demand. Triple Whale also tracks profit after costs, plans stock and purchase orders, and benchmarks against other stores, none of which RetentionX has. Both carry SOC 2.
Pick RetentionX if you want a lower entry price and a longer free trial.
Pick Triple Whale if you want profit tracking, stock planning and benchmarks together.
Frequently Asked Questions
How much does Triple Whale cost?
Foundation costs $219 a month ($182.50 a month billed yearly) and Automate costs $749 a month ($624.17 a month billed yearly). There is also a free plan, and an Enterprise tier priced by contacting sales.
Which platforms does Triple Whale work with?
Triple Whale works with Shopify, WooCommerce, BigCommerce, Adobe Commerce and Salesforce Commerce Cloud.
Does Triple Whale track competitor prices?
No. Triple Whale measures a store's own attribution, profit and inventory data, but it does not track other retailers' prices.
Is Triple Whale's data handling certified?
Yes. Triple Whale holds SOC 2 Type 2, SOC 2 Type 1 and SOC 3, and processes personal data in line with the GDPR and the CCPA.
