Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · e-commerce analytics tools · facts checked 24 Sept 2026

RetentionX vs Triple Whale

Triple Whale scores 8.2 to RetentionX's 6.3 among the e-commerce analytics tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.

RetentionX
#3 of 4 e-commerce analytics tools
6.3
/ 10
From
$49/mo (Starter)
Free plan
No
Triple Whale
#1 of 4 e-commerce analytics tools
8.2
/ 10
From
$219/mo (Foundation)
Free plan
Yes
The verdict

Triple Whale wins, 8.2 to 6.3

RetentionX starts at $49 a month but scales with revenue, with a 30 day free trial; Triple Whale charges a flat $219 a month and keeps a free plan instead. Both attribute orders to channels, run their own tracking pixel, track lifetime value by cohort and forecast demand. Triple Whale also tracks profit after costs, plans stock and purchase orders, and benchmarks against other stores, none of which RetentionX has. Both carry SOC 2.

Pick RetentionX if you want a lower entry price and a longer free trial.

Pick Triple Whale if you want profit tracking, stock planning and benchmarks together.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Brands tracking where sales come from
Triple Whale
RetentionX 5.9 · Triple Whale 9.2 on what it measures
  • Profit after costs, not just revenue: Triple Whale yes, RetentionX no
  • Plans stock and purchase orders: Triple Whale yes, RetentionX no
  • Benchmarks against other stores: Triple Whale yes, RetentionX no
Teams piping data elsewhere
Triple Whale
RetentionX 5.1 · Triple Whale 9.5 on where it plugs in
  • Public API: Triple Whale yes, RetentionX no
  • Store platforms it works with: 6 store platforms against 3 store platforms
Small stores watching cost
Too close to call
RetentionX 6.0 · Triple Whale 5.9 on pricing
  • Cheapest paid plan, monthly: $49 against $219
  • Free plan: Triple Whale yes, RetentionX no
  • What the price grows with: Flat against Revenue
Brands with security requirements
RetentionX
RetentionX 8.8 · Triple Whale 7.9 on privacy and trust
  • Ways to reach support: 3 support channels against 2 support channels
Section 01

How they score

Both are scored the same way, against the other e-commerce analytics tools we rate, from facts on each vendor's own pages. They split the criteria 2 each.

What it measures35% of the score
RetentionX5.9
Triple Whale9.2
Where it plugs in20% of the score
RetentionX5.1
Triple Whale9.5
Pricing25% of the score
RetentionX6.0
Triple Whale5.9
Privacy and trust20% of the score
RetentionX8.8
Triple Whale7.9
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Profit after costs, not just revenue
Triple Whale
RetentionX
No
source ↗
Triple Whale
Yes
source ↗
Plans stock and purchase orders
Triple Whale
RetentionX
No
source ↗
Triple Whale
Yes
source ↗
Benchmarks against other stores
Triple Whale
RetentionX
No
source ↗
Triple Whale
Yes
source ↗
Store platforms it works with
Triple Whale
RetentionX
3 store platforms
source ↗
Triple Whale
6 store platforms
source ↗
Public API
Triple Whale
RetentionX
No
source ↗
Triple Whale
Yes
source ↗
Cheapest paid plan, monthly
RetentionX
RetentionX
$49
source ↗
Triple Whale
$219
source ↗
Free plan
Triple Whale
RetentionX
No
source ↗
Triple Whale
Yes
source ↗
What the price grows with
Triple Whale
RetentionX
Revenue
source ↗
Triple Whale
Flat
source ↗
Ways to reach support
RetentionX
RetentionX
3 support channels
source ↗
Triple Whale
2 support channels
source ↗

Published by only one of them

Apps it connects to
RetentionX
19 integrations
source ↗
Triple Whale
27 integrations
source ↗
Free trial
RetentionX
30 days
source ↗
Triple Whale
Does not apply
Where they match (12)
Attributes orders to channels
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Its own tracking pixel
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Lifetime value by cohort
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Build your own dashboards
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Forecasts demand
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Tracks competitors' prices
RetentionX
No
source ↗
Triple Whale
No
source ↗
Webhooks
RetentionX
Not published
Triple Whale
Not published
Setup fee on top
RetentionX
Not published
Triple Whale
Not published
Does not train AI on your store data
RetentionX
Not published
Triple Whale
Not published
SOC 2
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
GDPR
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Onboarding included in a plan
RetentionX
Yes
source ↗
Triple Whale
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

RetentionX

Starter
$49/mo
Core
$149/mo
Growth
$249/mo

Triple Whale

Free
Free
One view of business data, daily Moby AI use
Foundation
$219/mo · $2,190/yr
Automate
$749/mo · $7,490.04/yr

For everything else about each tool, read the full RetentionX review and Triple Whale review.

Section 04

RetentionX vs Triple Whale: common questions

Which is better, RetentionX or Triple Whale?

Triple Whale scores 8.2 and RetentionX 6.3 out of 10 among the e-commerce analytics tools we rate. Triple Whale is ahead on what it measures and where it plugs in. RetentionX is ahead on pricing and privacy and trust.

Is RetentionX or Triple Whale cheaper?

RetentionX's cheapest paid plan is $49/mo (Starter) and Triple Whale's is $219/mo (Foundation). Compare what each plan includes below before going on price alone.

Do RetentionX and Triple Whale have a free plan?

Triple Whale does and RetentionX does not.

What can Triple Whale do that RetentionX cannot?

On the facts both vendors publish: profit after costs, not just revenue, plans stock and purchase orders, benchmarks against other stores, public API and free plan.

Keep comparing