GemPages is a drag-and-drop page builder that works inside Shopify stores, used for landing pages, product and collection pages, and post-purchase upsell funnels. What decides whether it suits you is whether one free published page is enough, since its free tier is capped there and everything past it needs a paid plan.
What is GemPages?
GemPages is made by GemCommerce, a company governed under Vietnamese law. It is a page builder that works inside a Shopify store rather than a platform of its own, and it has its own listing in the Shopify App Store.
What you can build with GemPages
GemPages centers on a drag-and-drop, conversion-focused page editor with more than 200 templates. GemAI can turn a reference image or URL into an editable page layout. Custom code is listed as a plan feature for anyone who wants to go beyond the visual editor.
Pages and assets are served from GemPages' own CDN, though this sits on top of an existing Shopify store rather than hosting a whole storefront independently. Checkout and payments stay on Shopify; GemPages does not provide its own checkout. Built-in A/B testing runs through GemX, its page-experiment platform. GemPages does not source or import products to sell, and a subscription covers a single Shopify store, with a separate discounted program required for merchants running more than one store. Its integrations page lists other vendors' Shopify apps that GemPages works with, rather than a marketplace of add-ons built for GemPages itself.
Integrations and setup
GemPages works with Shopify only, and its editor runs in the browser inside the Shopify admin, with no mobile or desktop app. Named integrations include Instafeed, Tagembed, ReviewXpo, BON: Loyalty Rewards Referrals, Transcy, SEOWILL, Akohub, Pumper Bundles Volume Discount, Slide Cart Drawer, GemX and Trustoo Ali Reviews Importer.
GemPages pricing: what each plan gives
Build costs $29 a month, Optimize costs $59 a month, and Enterprise costs $199 a month. GemPages no longer sells its yearly plan to new customers, only accounts that already held one keep that pricing, so no current annual rate is published. Build, the cheapest paid plan, gives unlimited page publishing and caps post-purchase upsell volume at $100 a month; that cap lifts only on Enterprise.
The free plan does not expire and allows one published page, with unlimited publishing on every paid plan. There is no time-limited free trial; GemPages offers unlimited access to the free plan instead. New subscriptions run month to month with no minimum term.
Privacy and security
Merchants and their customers can exercise GDPR rights by contacting GemPages support by email. Support runs through email and chat, plus a Facebook Community linked from the site footer.
Who GemPages suits
GemPages suits Shopify merchants who want a dedicated page builder for landing, product and collection pages with built-in A/B testing and custom code access, without committing to more than a monthly subscription.
It suits less well anyone building on a platform other than Shopify, since GemPages works with Shopify exclusively, or anyone who wants more than one published page without paying, since the free plan is capped at one.
How GemPages compares
GemPages scores 7.1 out of 10 among the AI store and page builders we rate. These two do the same job and are the closest to it, compared on what each vendor publishes.
Runner AI
GemPages is a $29-a-month drag-and-drop page builder that sits on top of an existing Shopify store, with no checkout of its own. Runner AI starts at $25 a month but is a full store builder with its own checkout from the Plus plan up, plus a declining per-sale fee from 3.5% down to 1% on every tier. Runner AI is chat and prompt driven with no code editing; GemPages gives you a drag-and-drop editor and custom code access instead.
Pick Runner AI if you want a full store with checkout built by chat, not a page editor.
Pick GemPages if you want drag-and-drop control and code access without a per-sale fee.
Pagepilot
GemPages costs $29 a month flat and ships 200 templates plus custom code access and built-in A/B testing. Pagepilot costs more at $39 a month, ships only 8 templates, and has no A/B testing, but it adds a dropshipping product finder GemPages does not have and can connect more than one Shopify store on one account. Both are page builders that sit on top of Shopify, not a checkout of their own.
Pick Pagepilot if you want built-in product sourcing and multi-store support.
Pick GemPages if you want more templates, custom code access and built-in A/B testing for less.
Frequently Asked Questions
How much does GemPages cost?
Build costs $29 a month, Optimize costs $59 a month, and Enterprise costs $199 a month. GemPages no longer sells a yearly plan to new customers, so pricing runs month to month.
Which store platforms does GemPages work with?
GemPages works with Shopify only, building pages inside the Shopify admin.
Does GemPages include A/B testing?
Yes. Built-in A/B testing runs through GemX, GemPages' page-experiment platform.
Does GemPages support GDPR requests?
Yes. Merchants and their customers can exercise GDPR rights by contacting GemPages support by email.
