Head-to-head · facts checked 19 Sept 2026
Klaviyo vs Wix
Klaviyo uniquely has 20 features · Wix uniquely has 8 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Klaviyo or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Klaviyo review and Wix review.
Side by side
| Company | ||
| Founded | 2012 | 2006 |
| HQ | Boston, USA | Tel Aviv, Israel |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary (Aria AI) |
| User base | 196,000+ | 300M+ sites built |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | No | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | No — free plan available indefinitely | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $17/mo, Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | E-commerce marketing automation | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Agents | ✓ | — |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Helpdesk | ✓ | — |
| AI Agents | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| API Webhooks | ✓ | — |
| Brand Kit | — | ✓ |
| Conditional Logic | ✓ | — |
| Custom Code | ✓ | — |
| Data Transform | ✓ | — |
| Error Handling | ✓ | — |
| Execution Logs | ✓ | — |
| Human in Loop | ✓ | — |
| Logo Generation | — | ✓ |
| Num Integrations | 350+ | — |
| Presentation Design | — | ✕ |
| Resize Tool | — | ✓ |
| Scheduled Runs | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| Team Features | ✓ | — |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | — |
| UI Wireframe | — | ✕ |
| Visual Builder | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Slides | — | ✕ |
| Google Workspace | ✓ | — |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |
| Slack | ✓ | — |
| Webhook Support | ✓ | — |
Section 02
Klaviyo vs Wix: common questions
Is Klaviyo or Wix cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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