Head-to-head · facts checked 19 Sept 2026
Figma vs Wix
Figma uniquely has 7 features.
From
$20/mo (Professional, full seat), or $16/mo billed annually
Free plan
Yes
The verdict
Figma or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Figma
Starter
Free
Unlimited drafts, UI kits, templates, 150 AI credits/day up to 500/mo
Professional — Full seat
$20/mo · $192/yr
Unlimited files & projects, team libraries, advanced prototyping, 3,000 AI credits/mo
Professional — Dev seat
$15/mo · $144/yr
Full Dev Mode, FigJam, Slides, Buzz access; view/comment on Design files, 500 AI credits/mo
Professional — Collab seat
$5/mo · $36/yr
Full FigJam, Slides, Buzz; view/comment Design files; basic Dev Mode inspection, 500 AI credits/mo
Organization — Full seat
$55/mo (billed annually) · $660/yr
Unlimited teams, shared libraries & fonts, centralized admin, 3,500 AI credits/mo
Organization — Dev seat
$25/mo (billed annually) · $300/yr
Dev-focused access across org, 500 AI credits/mo
Organization — Collab seat
$5/mo (billed annually) · $60/yr
Collaboration-focused access across org, 500 AI credits/mo
Enterprise — Full seat
$90/mo (billed annually) · $1,080/yr
Custom workspaces, design system theming & APIs, SCIM seat management, 4,250 AI credits/mo
Enterprise — Dev seat
$35/mo (billed annually) · $420/mo (billed annually)
Enterprise-grade Dev Mode, 500 AI credits/mo
Enterprise — Collab seat
$5/mo (billed annually) · $60/mo (billed annually)
Enterprise collaboration access, 500 AI credits/mo
WWix
Free
$0/mo
Includes hosting, drag-and-drop editor, templates, AI tools — Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Figma
Pros
- Figma Make turns a written prompt into a working, code-backed app or web screen.
- Multiplayer editing lets several people work in the same file at the same time.
- Dev Mode measures distances between objects and generates CSS, iOS and Android code snippets for developers without needing a Full seat.
- Figma Weave brings in image, video, audio and 3D models from Google, Kling, Runway and Luma inside the same editor.
- Organization and Enterprise plans support multi-brand design systems that scale across several products.
- Figma runs on web, Windows, Mac, iOS and Android, with the editor supported in seven languages.
- Figma holds a SOC 2 Type 2 report and offers single sign-on on Organization and Enterprise.
Cons
- Figma does not state that it turns a screenshot or a URL into an editable design.
- Figma has no built-in user testing feature and relies on a separate Sprig integration instead.
- Organization and Enterprise plans are billed yearly only, with no published monthly price.
- AI training on uploaded content defaults to on for Starter and Professional accounts, requiring an admin to opt out.
- Figma does not publish a time-limited free trial, so moving beyond Starter's limits means paying for Professional, Organization or Enterprise up front.
- Dev Mode's generated code snippets cover only CSS, iOS and Android, not a wider framework list.
WWix
Pros
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
Cons
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Side by side
| Company | ||
| Founded | 2012 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary (Figma AI) | Proprietary (Aria AI) |
| User base | 10M+ | 300M+ sites built |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | No explicit trial period — free Starter plan available permanently | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $20/mo (Professional, full seat), or $16/mo billed annually | $17/mo, Light |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Starter — Free Professional — Full seat — $20/mo Professional — Dev seat — $15/mo Professional — Collab seat — $5/mo Organization — Full seat — $55/mo (billed annually) Organization — Dev seat — $25/mo (billed annually) Organization — Collab seat — $5/mo (billed annually) Enterprise — Full seat — $90/mo (billed annually) Enterprise — Dev seat — $35/mo (billed annually) Enterprise — Collab seat — $5/mo (billed annually) | Free — $0/mo Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Product teams wanting one shared workspace for design systems, prototypes and developer handoff | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
Section 03
Figma vs Wix: common questions
Is Figma or Wix cheaper?
Figma's cheapest paid plan is $20/mo (Professional, full seat), or $16/mo billed annually and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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