Head-to-head · facts checked 19 Sept 2026
Figma vs Wix
Figma uniquely has 7 features.
From
$20/mo (Professional, full seat), or $16/mo billed annually
Free plan
Yes
The verdict
Figma or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Figma
Free
Free
Unlimited drafts, 150 AI credits a day up to 500 a month
Starter
Free
Unlimited drafts, UI kits, templates, 150 AI credits/day up to 500/mo
Professional (Full seat)
$20/mo · $192/yr
Unlimited files & projects, team libraries, advanced prototyping, 3,000 AI credits/mo
Professional (Dev seat)
$15/mo · $144/yr
Full Dev Mode, FigJam, Slides, Buzz access; view/comment on Design files, 500 AI credits/mo
Professional (Collab seat)
$5/mo · $36/yr
Full FigJam, Slides, Buzz; view/comment Design files; basic Dev Mode inspection, 500 AI credits/mo
Organization (Full seat)
— · $660/yr
Unlimited teams, shared libraries & fonts, centralized admin, 3,500 AI credits/mo
Organization (Dev seat)
— · $300/yr
Dev-focused access across org, 500 AI credits/mo
Organization (Collab seat)
— · $60/yr
Collaboration-focused access across org, 500 AI credits/mo
Enterprise (Full seat)
— · $1,080/yr
Custom workspaces, design system theming & APIs, SCIM seat management, 4,250 AI credits/mo
Enterprise (Dev seat)
— · $420/yr
Enterprise-grade Dev Mode, 500 AI credits/mo
Enterprise (Collab seat)
— · $60/yr
Enterprise collaboration access, 500 AI credits/mo
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Figma review and Wix review.
Side by side
| Company | ||
| Founded | 2012 | 2006 |
| HQ | San Francisco, USA | Tel Aviv, Israel |
| AI model | Proprietary (Figma AI) | Proprietary (Aria AI) |
| User base | 10M+ | 300M+ sites built |
| Platforms | Web, macOS, Windows, iOS, Android, Linux (via browser) | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | No explicit trial period — free Starter plan available permanently | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $20/mo (Professional, full seat), or $16/mo billed annually | $17/mo, Light |
| Enterprise | $90/mo per Full seat (billed annually); contact sales for custom agreements | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free — Free Starter — Free Professional (Full seat) — $20/mo Professional (Dev seat) — $15/mo Professional (Collab seat) — $5/mo Organization (Full seat) Organization (Dev seat) Organization (Collab seat) Enterprise (Full seat) Enterprise (Dev seat) Enterprise (Collab seat) | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Product teams wanting one shared workspace for design systems, prototypes and developer handoff | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Figma is an all-in-one, browser-based collaborative design platform where designers, developers, and stakeholders work simultaneously in the same file with AI agents, spanning ideation through production-ready code handoff. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Adobe XD, Sketch, InVision, Framer, Canva, Penpot | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Slack, Jira, Confluence, GitHub, Zeplin, Notion, Microsoft Teams, Zapier, Loom, Storybook, VS Code (via MCP Server) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
Section 02
Figma vs Wix: common questions
Is Figma or Wix cheaper?
Figma's cheapest paid plan is $20/mo (Professional, full seat), or $16/mo billed annually and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
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