Head-to-head · facts checked 13 Sept 2026
Klaviyo vs UiPath
UiPath uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Klaviyo or UiPath?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
30% OFF promotion noted
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown
Customer Agent (AI Agent)
30% OFF promotion noted
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown
Enterprise
Custom
Custom pricing for large brands — contact sales
UiPath
Basic
$25/mo
Individuals and small teams; limited scale, hosted in European region, UiPath Bronze Support
Standard
Contact Sales
Professional agentic automation for businesses; includes agents, document processing, governance controls, no scale limits
Enterprise
Contact Sales
Company-wide deployments; self-healing UI automation, process mining, BYOM, BYOK, bring own credential vaults and CI/CD
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Klaviyo
Pros
- Combines email, SMS, mobile push, WhatsApp, reviews, and customer service inbox in a single unified platform.
- Visual drag-and-drop flow builder supports advanced branching logic including conditional splits, time delays, and A/B testing inside flows.
- The Klaviyo Data Platform provides a unified customer data layer that powers behavioral segmentation and automation.
- Composer AI agent can audit existing flows, segments, and forms then build out campaigns from a simple text prompt.
- Purpose-built for ecommerce and DTC brands, meaning the feature set and integrations are deeply tailored to consumer brand needs.
- Supports a wide range of trigger types including web browsing activity, email engagement, form submissions, and webhook-based triggers.
- Trusted by over 196,000 brands across more than 100 countries, indicating strong market validation and reliability at scale.
Cons
- The 'autonomous B2C CRM' marketing framing overpromises and requires scrutiny — real-world performance depends heavily on the quality of your historical data.
- The platform is explicitly built for consumer and ecommerce brands, making it a poor fit for B2B SaaS companies or agencies running generic automation.
- The Composer AI agent's effectiveness is directly tied to how clean and complete your existing data is, limiting value for newer or disorganized accounts.
- The platform has grown significantly in scope, which may introduce complexity and a steeper learning curve for smaller teams.
- The breadth of features across email, SMS, helpdesk, and AI agents means the full product can feel overwhelming to configure and maintain.
UiPath
Pros
- UiPath has nearly two decades of enterprise RPA experience, giving it a proven and stable automation foundation.
- The platform combines RPA robots, AI agents, and human-in-the-loop orchestration via Maestro into a unified automation loop.
- Named a Forrester Wave leader in document mining and analytics platforms as recently as 2025, indicating strong industry recognition.
- Supports 25+ languages and runs across web, Windows desktop, cloud, and on-premise environments for broad deployment flexibility.
- Acquisition of WorkFusion in 2025 deepened its capabilities specifically in financial services automation.
- A community of over 10 million users provides extensive peer support, shared resources, and third-party integrations.
- Enterprises who fully commit to the platform report strong enthusiasm and high satisfaction in G2 and Capterra reviews.
Cons
- Teams that underestimate setup complexity frequently report dissatisfaction, suggesting a steep and punishing onboarding curve.
- The platform's breadth makes it overkill for smaller teams or organizations without dedicated automation engineers.
- The 'agentic' rebranding is recent and may not yet reflect full maturity in AI agent capabilities relative to the legacy RPA core.
- On-premise and hybrid deployment configurations add infrastructure overhead that can slow down initial rollouts.
- The sheer volume of features makes selective evaluation difficult, increasing the risk of paying for capabilities you won't use.
- Review patterns suggest success is heavily dependent on organizational buy-in and proper resourcing, not just the tool itself.
Side by side
| Company | ||
| Founded | 2012 | 2005 |
| HQ | Boston, USA | New York, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary (UiPath AI + third-party LLM integrations) |
| User base | 196,000+ | 10M+ (community members and enterprise users) |
| Platforms | Web, iOS, Android | Web, Windows (Studio desktop), Cloud, On-Premise |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes — Free tier available (Try It Now) |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $25/mo |
| Enterprise | Custom | Contact Sales for pricing |
| All plans | Free — Free Marketing — Scales by profile count usage Data + Analytics — Scales by usage usage Service — Scales by usage usage Composer (AI Agent) — 30% OFF promotion noted Customer Agent (AI Agent) — 30% OFF promotion noted Enterprise — Custom | Basic — $25/mo Standard — Contact Sales Enterprise — Contact Sales |
| Positioning | ||
| Best for | E-commerce marketing automation | Individuals, small teams, businesses, and enterprises looking to automate business processes |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | UiPath combines RPA robots with AI agents and process mining into a unified agentic automation platform, enabling orchestration of agents, robots, and humans across complex enterprise workflows with fine-grained governance. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Automation Anywhere, Blue Prism, Microsoft Power Automate, Workato, MuleSoft |
| Features | ||
| AI Agents | ✓ | — |
| Agent Orchestration | — | ✓ |
| Bring Your Own AI Model | — | ✓ |
| Ci/Cd Pipeline Support | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Document Data Extraction | — | ✓ |
| Helpdesk | ✓ | — |
| On Premise Hosting | — | ✓ |
| Self Healing UI Automation | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 1000+ (UiPath Marketplace with pre-built connectors and Integration Service) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | Schedule / webhook / event / human action / API / email |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | SAP, Salesforce, Microsoft 365, ServiceNow, Google Workspace |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 03
Klaviyo vs UiPath: common questions
Is Klaviyo or UiPath cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and UiPath's is $25/mo. Compare what each plan includes below before going on price alone.
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