Head-to-head · facts checked 26 Sept 2026
Klaviyo vs UiPath
UiPath uniquely has 7 features · Klaviyo uniquely has 6 features.
From
Usage-based (contact-tiered) — paid plans scale by profile count
Free plan
No
The verdict
Klaviyo or UiPath?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Klaviyo
Free
Free
Up to 250 profiles, 500 emails/month, $5 mobile messages, 10,000 Composer credits, email support for 60 days
Marketing
Scales by profile count
Full email + SMS marketing, flows, segmentation, and analytics — price varies by contact list size
Data + Analytics
Scales by usage
Advanced Klaviyo Data Platform, CDP, benchmarks, and marketing analytics add-on
Service
Scales by usage
Customer Hub, Helpdesk, Customer Agent — customer service module
Composer (AI Agent)
Price not published
AI marketing agent for automated campaign creation — separate add-on, 30% off promotional pricing shown 30% OFF promotion noted.
Customer Agent (AI Agent)
Price not published
24/7 AI customer service agent resolving 65% of questions autonomously, 30% off promotional pricing shown 30% OFF promotion noted.
Enterprise
Custom
Custom pricing for large brands — contact sales
UiPath
Free
Free
Try It Now free access, limited in what runs at scale
Basic
$25/mo
Individuals and small teams; limited scale, hosted in European region, UiPath Bronze Support
Standard
Contact Sales
Professional agentic automation for businesses; includes agents, document processing, governance controls, no scale limits
Enterprise
Contact Sales
Company-wide deployments; self-healing UI automation, process mining, BYOM, BYOK, bring own credential vaults and CI/CD
For everything else about each tool, read the full Klaviyo review and UiPath review.
Side by side
| Company | ||
| Founded | 2012 | 2005 |
| HQ | Boston, USA | New York, USA |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary (UiPath AI + third-party LLM integrations) |
| User base | 196,000+ | 10M+ (community members and enterprise users) |
| Platforms | Web, iOS, Android | Web, Windows (Studio desktop), Cloud, On-Premise |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | Yes |
| Free trial | No — free plan available indefinitely | Yes — Free tier available (Try It Now) |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $25/mo |
| Enterprise | Custom | Contact Sales for pricing |
| All plans | Free — Free Marketing — Scales by profile count Data + Analytics — Scales by usage Service — Scales by usage Composer (AI Agent) — Price not published Customer Agent (AI Agent) — Price not published Enterprise — Custom | Free — Free Basic — $25/mo Standard — Contact Sales Enterprise — Contact Sales |
| Positioning | ||
| Best for | E-commerce marketing automation | Individuals, small teams, businesses, and enterprises looking to automate business processes |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | UiPath combines RPA robots with AI agents and process mining into a unified agentic automation platform, enabling orchestration of agents, robots, and humans across complex enterprise workflows with fine-grained governance. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Automation Anywhere, Blue Prism, Microsoft Power Automate, Workato, MuleSoft |
| Features | ||
| AI Agents | ✓ | — |
| Agent Orchestration | — | ✓ |
| Bring Your Own AI Model | — | ✓ |
| Ci/Cd Pipeline Support | — | ✓ |
| Composer Agent | ✓ | — |
| Customer Agent | ✓ | — |
| Customer Hub | ✓ | — |
| Data & Analysis Plans | ✓ | — |
| Document Data Extraction | — | ✓ |
| Helpdesk | ✓ | — |
| On Premise Hosting | — | ✓ |
| Self Healing UI Automation | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 350+ | 1000+ (UiPath Marketplace with pre-built connectors and Integration Service) |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | Schedule / webhook / event / human action / API / email |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | SAP, Salesforce, Microsoft 365, ServiceNow, Google Workspace |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
Klaviyo vs UiPath: common questions
Is Klaviyo or UiPath cheaper?
Klaviyo's cheapest paid plan is Usage-based (contact-tiered) — paid plans scale by profile count and UiPath's is $25/mo. Compare what each plan includes below before going on price alone.
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