RetentionX is a customer intelligence and retention analytics platform for Shopify and BigCommerce merchants, covering attribution, lifetime value and segmentation. What decides whether it suits you is your store's own revenue, since its three tiers reprice sharply as trailing annual revenue moves into a higher band.
What is RetentionX?
RetentionX is based in the United States, with its registered address in Milwaukee, Wisconsin. It connects to Shopify and BigCommerce stores directly, and to other ecommerce platforms through a scheduled data import. It has a listing on the Shopify App Store.
What RetentionX measures
RetentionX offers multi-touch and custom attribution models alongside a first-party tracking pixel, called the RX Pixel. Its customer analytics suite includes KPI dashboards, a cohort viewer and an LTV analyzer for tracking lifetime value by customer group, plus a product analytics suite. The Growth plan adds revenue forecasting alongside lifetime value and churn risk prediction.
An AI Analyst delivers overnight briefings on what changed in a store's metrics and why. Custom dashboards are available from the Starter plan, and segmentation is capped by plan: 30 segments on Starter, 50 on Core and 100 on Growth.
RetentionX does not track inventory planning, competitor prices, or industry benchmarks, and its feature comparison table has no dedicated profit or margin line.
Integrations and setup
RetentionX integrates with Klaviyo, Mailchimp, ActiveCampaign, Attentive, Voyado and Moengage for email and SMS, Zendesk, Gorgias and Intercom for customer service, Yotpo for loyalty, and Recharge for subscriptions, plus Google Ads, Meta Ads, TikTok, Pinterest, Snapchat and Adform for advertising, among more than fifty integrations in total.
It has no customer-facing API; the only API it offers pushes store events out to ad platforms through a Conversions API. Onboarding is included, and support runs through email, a dedicated customer success manager, and Slack support on the Growth plan.
RetentionX pricing: what each plan gives
Starter costs $49 a month for stores with up to $250,000 in total sales a year, and includes 30 segments, an audience builder, a data enhancer and a custom dashboard. Core costs $149 a month, and Growth costs $249 a month with 100 segments, revenue forecasting, and dedicated Slack support. These are the prices at the lowest revenue band.
Price rises with a store's own trailing annual revenue: at the $20 million to $30 million band, the same three plans cost $2,099, $2,599 and $2,999 a month. There is a 30-day free trial on all three tiers, no minimum contract term, and billing runs every 30 days.
Privacy and security
RetentionX holds a SOC 2 report, available through its trust center. It processes personal information under the GDPR and the UK GDPR. Its privacy policy reads: "We do not use personal information processed via AI Products to train third-party AI models for their own independent purposes."
Who RetentionX suits
RetentionX suits a Shopify or BigCommerce merchant that wants attribution, first-party tracking and cohort-level lifetime value analysis in one platform, with a SOC 2 report on hand for security review and a 30-day trial to try it against live data.
It suits less well a merchant looking for inventory planning or competitor price tracking, since RetentionX does not offer either, or a fast-growing store watching its subscription cost, since the price rises sharply as trailing revenue moves into a higher band.
Screenshots
How RetentionX compares
RetentionX scores 6.3 out of 10 among the e-commerce analytics tools we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Triple Whale
RetentionX starts at $49 a month but scales with revenue, with a 30 day free trial; Triple Whale charges a flat $219 a month and keeps a free plan instead. Both attribute orders to channels, run their own tracking pixel, track lifetime value by cohort and forecast demand. Triple Whale also tracks profit after costs, plans stock and purchase orders, and benchmarks against other stores, none of which RetentionX has. Both carry SOC 2.
Pick Triple Whale if you want profit tracking, stock planning and benchmarks together.
Pick RetentionX if you want a lower entry price and a longer free trial.
Prediko
RetentionX is built for attribution, with its own pixel and lifetime value by cohort; Prediko is built for demand forecasting and stock planning, with profit tracking that RetentionX does not have. Both start at $49 a month and scale with revenue; RetentionX gives a 30 day free trial, Prediko a 14 day trial. Both include custom, build your own dashboards, though only Prediko has a public API.
Pick Prediko if you need demand forecasting, stock planning and a public API.
Pick RetentionX if you need channel attribution and your own tracking pixel.
Lebesgue
RetentionX starts at $49 a month but scales with revenue, with a 30 day free trial instead of a free plan; Lebesgue charges a flat $79 a month and keeps a free plan. Both attribute orders to channels, run their own pixel, track lifetime value by cohort and forecast demand. Lebesgue also tracks profit after costs, plans stock and purchase orders and benchmarks against other stores; RetentionX instead offers custom, build your own dashboards.
Pick Lebesgue if you want profit tracking, stock planning and benchmarks at a flat rate.
Pick RetentionX if you want custom dashboards and a longer free trial.
Frequently Asked Questions
How much does RetentionX cost?
Starter costs $49 a month, Core costs $149 a month and Growth costs $249 a month at the lowest revenue band, under $250,000 in trailing annual sales. Price rises with a store's own revenue, reaching $2,099, $2,599 and $2,999 a month at the $20 million to $30 million band. Every tier includes a 30-day free trial.
Which store platforms does RetentionX work with?
RetentionX connects to Shopify and BigCommerce directly, and to other ecommerce platforms through a scheduled data import.
Does RetentionX include a first-party attribution pixel?
Yes. The RX Pixel is a first-party tracking pixel included alongside multi-touch and custom attribution models, without a separate add-on.
Does RetentionX train on store data?
Its privacy policy reads: "We do not use personal information processed via AI Products to train third-party AI models for their own independent purposes."
