Helium 10 is a seller suite for Amazon, Walmart and TikTok Shop that covers product and keyword research, listings, profits, inventory and advertising. What decides whether it suits you is the size of your business and whether you want its ads management, which comes only on the higher plans with a fee on the ad spend it runs.
What is Helium 10?
Helium 10 is made by Pixel Labs, LLC, based in Irvine, California. It connects to marketplace seller accounts (Amazon Seller Central, Amazon Ads, Walmart Connect and TikTok Shop) rather than to a storefront, and there is no Shopify app.
It runs in the browser, with a Chrome extension for research tools such as Xray and a mobile app for iOS and Android. The mobile app lets you check business performance, ad campaigns, product alerts and account settings away from your desk.
What Helium 10 does for marketplace sellers
Research and listings. The research tools include Black Box, the Xray extension, Magnet, Cerebro, Listing Analyzer, Index Checker, Profits and Inventory Management. AI writing sits in Listing Builder, for product listings and Amazon Posts captions. For TikTok Shop there is a listing converter, profit and inventory tracking and GMV Max ads.
Helium 10 Ads. The ads tool manages Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Video and Sponsored TV streaming ads, along with Walmart Ads and TikTok GMV Max campaigns. Walmart Ads accounts are connected through a manual onboarding process. It does not cover Amazon DSP programmatic buying, or Google, Meta or Microsoft ads.
Bids and keywords. When automation is switched on for a campaign, keyword bid suggestions are applied automatically within 24 hours. Bid suggestions work toward a default 30% target ACoS, which you can change. New keyword and negative keyword suggestions come from rules, and you can review them by hand or let them apply automatically. Bids are set against ACoS, not profit: profit and cost of goods live in the separate Profits tool.
Rules, schedules and campaigns. Custom bid rules, keyword rules and rules driven by Keyword Tracker rank can raise or lower a bid by a percentage, set a fixed bid, or enable or pause targeting. The Schedules page charts hourly data and lets you build dayparting automations from it. Advertising AI launches several campaigns in 30 to 60 seconds, and a campaign builder offers templates.
Ad creatives are uploaded by the seller; Helium 10 Ads does not generate them. The tool is self-serve: the 2% management fee is a software fee on the spend run through it, not a team running your ads.
Working with other people
Platinum lets you add 1 extra user, Diamond 5 and Enterprise 10 or more. Enterprise adds a dedicated customer success manager and custom onboarding.
Helium 10 connects to Claude, ChatGPT or your own agent through an MCP connection, which answers questions from your live store data and can carry out ads actions with your approval. Up to 1,000 calls are included on Diamond, and more access is an add-on from $50 a month.
Helium 10 pricing: what each plan gives
A free account gives capped use of the tools: 5 lifetime uses of Black Box, limited Xray access, 2 Listing Analyzer searches a month, 6 Index Checker uses a month, and 30 days of Profits and Inventory Management. Magnet, Cerebro and Helium 10 Ads are not included. There is no free trial of a paid plan.
- Platinum: $129 a month, or $99 a month billed yearly. Aimed at sellers with up to $100K in yearly sales. 250 Black Box uses a day, full Xray access, 2 connected accounts and 1 extra user. No Helium 10 Ads.
- Diamond: $359 a month, or $279 a month billed yearly, plus 2% of the ad spend managed in Helium 10 Ads. Aimed at sellers with $100K to $10M in yearly sales.
- Enterprise: from $1,499 a month, billed yearly, for brands beyond $10M, with plans sized by monthly ad spend from $25K to $1M.
Monthly plans carry no long-term commitment, and Platinum and Diamond have no setup fee. Enterprise is billed annually.
Privacy and support
Helium 10 acts as controller and processor of the personal information of EEA residents under the GDPR. Support runs by email and 24/7 chat, with no phone line. Higher plans include a private community group, and Enterprise adds a dedicated customer success manager.
Who Helium 10 suits
Helium 10 suits Amazon sellers who also sell on Walmart or TikTok Shop and want research, listings, profit tracking and inventory in one suite. Platinum covers the research side for smaller sellers, and Diamond suits growing brands that want rule-based bidding, dayparting and keyword automation across Amazon's sponsored ad types, Walmart and TikTok GMV Max.
It suits less well sellers who only want ads management at a low price, since Helium 10 Ads starts at Diamond and adds 2% of managed spend. Brands that buy Amazon DSP, want bids set on profit rather than ACoS, or need ad creatives made for them will need something else, and there is no free trial of the paid plans.
Frequently Asked Questions
How much does Helium 10 cost?
Platinum costs $129 a month ($99 billed yearly) and Diamond $359 a month ($279 billed yearly) plus 2% of ad spend managed in Helium 10 Ads. Enterprise starts at $1,499 a month, billed yearly.
Which plan includes Helium 10 Ads?
Diamond and Enterprise. Platinum has no ads management, and Diamond adds a 2% management fee on the spend run through Helium 10 Ads.
Does Helium 10 have a free plan?
Yes, a free account with capped tool use, such as 5 lifetime Black Box uses and 30 days of Profits. There is no free trial of Platinum or Diamond.
Which marketplaces does Helium 10 support?
Amazon, Walmart and TikTok Shop. Helium 10 Ads covers Amazon's sponsored ad types and Sponsored TV, Walmart Ads and TikTok GMV Max campaigns.
