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APPROSEARCH logo

APPROSEARCH Review

APPROSEARCH is an AI site search tool with image search available on its higher tiers, working across several store platforms and supporting webhooks for developers. It covers GDPR, though it does not personalize result order per shopper. There is no free plan, only a trial, and pricing follows catalogue size.

Visit APPROSEARCH →From €19/mo (Start)

Research-based review. Features and prices are checked on the vendor's own website, and the score is worked out from those facts. We haven't tested it hands-on yet.

The verdict

APPROSEARCH suits stores that want image search and webhooks, though unlike Fast Simon it does not rank results per shopper, and there is no free plan.

Pros

  • It combines BM25 keyword search with AI semantic search, plus voice search in more than 90 languages.
  • It works with Shopify, PrestaShop, WooCommerce, BigCommerce and Sylius.
  • It ships with a documented REST API, SDKs and bidirectional webhooks for catalogue sync.
  • There is no setup fee and no long-term commitment; plans can be cancelled at any time.

Cons

  • There is no free plan, only a 14-day trial.
  • Image search is limited to the Scale and Enterprise plans.
  • It does not personalize search results for individual shoppers.
  • It does not yet hold SOC 2 Type II certification.
From €19/mo (Start)Free plan NoFree trial Yes
6.4/10

Spec Score

APPROSEARCH against 5 AI site search tools
#3
of 5 AI site search tools
-0.0
vs the average
80%
from published facts
Ahead of other AI site search tools
Where it plugs in+1.5
Behind other AI site search tools
What the search does beyond the basics-1.5Privacy and trust-0.7
Every criterion
Tap a row for the facts
What the search does beyond the basics4.5
-1.5 vs 6.0 avg9 of 20 points
Orders results per shopperno0 / 5.5
Search by imageyes4.5 / 4.5
Why these numbers

Orders results per shopper: Checked the AI, search-engine, filters, widget and admin-panel feature pages; none describe results being reordered per individual shopper based on behaviour. 'Personalization' language on the site refers to visual/brand customization of the widget and per-store rule configuration, not per-shopper ranking.

Search by image: Only on Scale and Enterprise plans per the pricing comparison table (Start/Growth show a dash for image search).

Where it plugs in8.2
+1.5 vs 6.7 avg20.5 of 25 points
Store platforms it works with5 store platforms3.4 / 4
Its own Shopify App Store listingyes2 / 2
Webhooksyes1.5 / 1.5
Apps it connects to5 integrations1.3 / 2.5
Why these numbers

Store platforms it works with: Counted from ecommerce_platforms. Vendor also lists 'Sylius' (a Symfony-based open-source platform), which has no matching value in this checklist's enum; kept out of the mapped list rather than forced into a wrong bucket.

Its own Shopify App Store listing: Listing exists under the developer name 'ecomm360', distinct from the APPROSEARCH marketing brand.

Webhooks: Also listed as an Enterprise-plan bullet on the pricing page ('Webhooks + Bulk feeds'), but the feature page describes it as a general API capability.

Apps it connects to: Counted from integrations.

Pricing6.6
+0.1 vs 6.5 avg23.1 of 35 points
Cheapest paid plan, monthlynot published, typical value used3.4 / 4
Free planno0 / 2
Free trial14 days1 / 1
What the price grows withcatalogue_size1.2 / 2
Setup fee on topno1 / 1
Why these numbers

Free plan: Every published tier (Start/Growth/Scale/Enterprise, and Lite/professional/business/enterprise on the Shopify listing) carries a monthly price; only a time-limited free trial is offered, not a permanent free plan.

Free trial: The Shopify App Store listing separately states a 15-day trial (apps.shopify.com/approsearch); main site is 14 days. Recorded the main site's own product figure.

What the price grows with: Tiers step up on both indexed-product count and monthly request volume together; catalogue_size chosen as the closer single enum fit since the enum has no 'requests' option.

Setup fee on top: Also checked pricing FAQ and Terms of Service (section 4, Billing and payment); neither mentions a setup, implementation or onboarding charge, only the recurring subscription.

Privacy and trust5.5
-0.7 vs 6.2 avg11 of 20 points
Does not train AI on your store datanot published, half points1.5 / 3
SOC 2no0 / 2
GDPRyes2 / 2
Ways to reach support2 support channels2 / 3
Why these numbers

SOC 2: Security page explicitly lists SOC 2 Type II under 'certifications in progress', target 2027 - not yet obtained as of this pass.

GDPR: Also stated at length on the Privacy Policy ('Pursuant to Regulation (EU) 2016/679 ... (GDPR)') and the security page ('Cumplimiento RGPD').

Ways to reach support: Counted from support_channels. All tiers describe support as email-based (with priority response / CSM / 24/7 as upgrades); no live chat, phone line, Slack channel or public community was found on the pricing, features, security or contact pages.

yesnonot published average for AI site search tools
How the Spec Score works

Scored from what APPROSEARCH publishes on its own site. Not a hands-on test.

Compared with 5 AI site search tools. Facts checked 24 Sep 2026.

A fact the vendor does not publish gets half the points, or the typical value for a number, and says so. It never counts as a no. How we score.

APPROSEARCH combines keyword search with AI semantic search, voice search and image search for online stores, sold on four monthly tiers priced in euros. What decides whether it suits you is how many indexed products and monthly search requests your catalogue needs, since both rise together across its plans.

APPROSEARCH homepage screenshot
APPROSEARCH, Homepage

What is APPROSEARCH?

APPROSEARCH is based in Spain. It works with Shopify, PrestaShop, WooCommerce, BigCommerce and Sylius, with a JavaScript snippet available for other platforms, and has its own listing on the Shopify App Store under the developer name ecomm360.

How APPROSEARCH search works

APPROSEARCH combines BM25 keyword matching with AI semantic search that reads intent rather than exact wording, and corrects typos and spelling errors automatically. Autocomplete suggests products, categories and search terms as a shopper types, and filters are generated automatically from catalogue attributes such as size, color, brand and material.

Search rules can boost, pin, hide or redirect results for specific queries, and a zero-results handler suggests alternative products, categories and queries when a search returns nothing. Search analytics covers top search terms, filter use and click behavior. Voice search supports more than 90 languages through Whisper, and image search lets shoppers upload a photo to find visually similar products, though only on the Scale and Enterprise plans. It does not personalize search results for individual shoppers.

Integrations and setup

APPROSEARCH runs as a web-based admin panel, with a documented REST API and SDKs covering search, indexing, configuration, rules and analytics. It supports bidirectional webhooks for syncing catalogue changes and receiving search event notifications.

APPROSEARCH pricing: what each plan gives

APPROSEARCH pricing screenshot
APPROSEARCH, Pricing

There is no free plan, only a 14-day free trial on every tier. Start costs €19.00 a month (€15.20 a month billed yearly) for 10,000 search requests a month, 5,000 indexed products, 1 store and 1 language. Growth costs €59.00 a month (€47.20 a month billed yearly) for 50,000 search requests and 25,000 indexed products. Scale costs €89.00 a month (€71.20 a month billed yearly) for 100,000 search requests and 100,000 indexed products, across up to 10 stores. Enterprise costs €279.00 a month (€223.20 a month billed yearly) for 500,000 search requests and unlimited indexed products and stores.

The price rises with indexed products and monthly search requests together. There is no setup fee, and plans carry no long-term commitment; they can be cancelled at any time.

Privacy and security

APPROSEARCH is GDPR compliant. It does not yet hold SOC 2 Type II certification. Support is email based, with a dedicated customer success manager included from the Scale plan up, and onboarding included from the Scale plan up.

Who APPROSEARCH suits

APPROSEARCH suits stores on Shopify, PrestaShop, WooCommerce, BigCommerce or Sylius that want hybrid keyword and AI search with voice and image search, and that are comfortable with a monthly subscription and no long-term contract.

It suits less well stores that want to try it without paying, since there is no free plan, or stores that want search results personalized per shopper, since APPROSEARCH does not do that.

Screenshots

APPROSEARCH features screenshot
APPROSEARCH, Features

Frequently Asked Questions

How much does APPROSEARCH cost?

There is no free plan. Plans start at Start for €19.00 a month (€15.20 a month billed yearly), rising through Growth and Scale to Enterprise at €279.00 a month (€223.20 a month billed yearly), scaling with indexed products and search requests.

Which platforms does APPROSEARCH work with?

APPROSEARCH works with Shopify, PrestaShop, WooCommerce, BigCommerce and Sylius, and is listed on the Shopify App Store.

Can shoppers search by voice or image with APPROSEARCH?

Yes. Voice search supports more than 90 languages, and image search is available on the Scale and Enterprise plans.

Is APPROSEARCH GDPR compliant?

Yes. APPROSEARCH is GDPR compliant, though it does not yet hold SOC 2 Type II certification.

APPROSEARCH is featured in

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