AdScale runs and optimizes ad campaigns on Google and Meta, building campaigns automatically and generating ad creative. What decides whether it suits you is which ad networks you use, since AdScale runs ads on Google and Meta, and how your spend fits its ad-spend-banded pricing.
What is AdScale?
AdScale is made by AdScale, based in Israel. It works with Shopify, WooCommerce, BigCommerce, Magento, PrestaShop and Wix, and has its own listing on the Shopify App Store.
What AdScale runs for you
AdScale runs ads on Google and Meta. It automatically builds campaigns across Google Search, Performance Max and Display, and Facebook and Instagram, and optimizes bids continuously.
Magic AI Copy generates ad copy tailored to an audience, built on OpenAI's model, and AdScale also generates AI product images and videos for use as ad creative. AdScale has no dayparting and no negative keyword automation. Alongside its self-serve software, AdScale Plus is a separately priced, fully managed tier in which a dedicated account manager runs the account.
Integrations and setup
AdScale integrates with Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento and PrestaShop, plus Omnisend, Klaviyo, Yotpo, Instagram, Facebook, Google Ads, 17TRACK and HyperSKU.
AdScale pricing: what each plan gives
AdScale's self-serve plans are Basic at $169 a month for up to $1,000 a month of ad spend, Growth at $249 a month for up to $2,000, and Elite at $329 a month for up to $3,000; price rises as ad spend moves into a higher band. AdScale Plus, a separately priced fully managed tier, starts at $1,600 a month, and AdScale Pro, for agencies with five or more accounts, starts at $1,990 a month. There is no free plan. AdScale offers a 14-day free trial. There is no setup fee, and charges are billed every 30 days with no fixed-term commitment.
Privacy and security
AdScale may anonymize customer personal data and use it for its own product development, including research and new products, with no opt-out described. It processes data under the GDPR. Support runs through email, and AdScale Plus adds a dedicated account manager.
Who AdScale suits
AdScale suits merchants who advertise on Google and Meta and want campaigns built and bids optimized automatically, with ad creative generated alongside them.
It suits less well anyone who wants dayparting or negative keyword control over their campaigns.
Screenshots
How AdScale compares
AdScale scores 5.9 out of 10 among the marketplace ad tools we rate. These two do the same job and are the closest to it, compared on what each vendor publishes.
Sellozo
AdScale runs ads on Google and Meta, with pricing that scales with ad spend from $169 a month and a 14 day trial. Sellozo runs ads on Amazon, charges a flat rate from $250 a month with a 30 day trial, and includes dayparting, a rule builder and automatic negative keyword exclusion, none of which AdScale offers. AdScale instead generates the ad creative for you and has its own Shopify App Store listing.
Pick Sellozo if you sell on Amazon and want dayparting and rule based bid control.
Pick AdScale if you advertise on Google and Meta and want the creative made for you.
BidX
AdScale sells self-serve Google and Meta campaigns from $169 a month, scaling with ad spend, with a 14 day trial and no minimum term. BidX runs ads on Amazon, including Amazon DSP, and adds dayparting, a rule builder and automatic negative keyword exclusion that AdScale lacks. BidX also requires an annual commitment and skips the trial for a paid proof of concept, while AdScale generates the ad creative itself, which BidX does not.
Pick BidX if you sell on Amazon and need DSP, dayparting and rule based bidding.
Pick AdScale if you advertise on Google and Meta and want a 14 day trial.
Frequently Asked Questions
How much does AdScale cost?
Self-serve plans start at $169 a month for up to $1,000 a month of ad spend, rising to $249 and $329 a month as the ad-spend band rises. There is no free plan, and AdScale offers a 14-day free trial.
Which ecommerce platforms does AdScale work with?
AdScale works with Shopify, WooCommerce, BigCommerce, Magento, PrestaShop and Wix, and has its own Shopify App Store listing.
Which ad networks does AdScale run campaigns on?
Google and Meta. AdScale does not run campaigns on Amazon or other ad networks.
Does AdScale train on customer data?
AdScale may anonymize customer personal data and use it for its own product development, including research and new products, with no opt-out described.
