Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · marketplace ad tools · facts checked 26 Sept 2026

AdScale vs Sellozo

Sellozo scores 6.0 to AdScale's 5.9 among the marketplace ad tools we rate, and is the better pick for 2 of the 3 kinds of buyer below.

AdScale
#5 of 5 marketplace ad tools
5.9
/ 10
From
$169/mo (Basic)
Free plan
No
Sellozo
#4 of 5 marketplace ad tools
6.0
/ 10
From
$250/mo (Sellozo Platform)
Free plan
No
The verdict

Sellozo wins, 6.0 to 5.9

AdScale runs ads on Google and Meta, with pricing that scales with ad spend from $169 a month and a 14 day trial. Sellozo runs ads on Amazon, charges a flat rate from $250 a month with a 30 day trial, and includes dayparting, a rule builder and automatic negative keyword exclusion, none of which AdScale offers. AdScale instead generates the ad creative for you and has its own Shopify App Store listing.

Pick AdScale if you advertise on Google and Meta and want the creative made for you.

Pick Sellozo if you sell on Amazon and want dayparting and rule based bid control.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Sellers who want the bidding run for them
Sellozo
AdScale 3.2 · Sellozo 6.0 on what it runs for you
  • Excludes wasted search terms by itself: Sellozo yes, AdScale no
  • Bids by hour or day: Sellozo yes, AdScale no
  • Your own automation rules: Sellozo yes, AdScale no
  • But AdScale leads on makes the ad creative: AdScale yes, Sellozo no
Sellers who want a predictable bill
Sellozo
AdScale 7.3 · Sellozo 8.2 on pricing
  • What the price grows with: Flat against Ad_spend
  • But AdScale leads on cheapest paid plan, monthly: $169 against $250
Teams with security requirements
AdScale
AdScale 6.4 · Sellozo 4.6 on privacy and trust
  • Ways to reach support: 2 support channels against 1 support channel
  • GDPR: AdScale yes, Sellozo does not say
Section 01

How they score

Both are scored the same way, against the other marketplace ad tools we rate, from facts on each vendor's own pages. They split the criteria 2 each.

What it runs for you35% of the score
AdScale3.2
Sellozo6.0
Where it plugs in15% of the score
AdScale9.0
Sellozo3.5
Pricing30% of the score
AdScale7.3
Sellozo8.2
Privacy and trust20% of the score
AdScale6.4
Sellozo4.6
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Ad networks it manages
AdScale
AdScale
2 ad networks
source ↗
Sellozo
1 ad network
source ↗
Excludes wasted search terms by itself
Sellozo
AdScale
No
source ↗
Sellozo
Yes
source ↗
Bids by hour or day
Sellozo
AdScale
No
source ↗
Sellozo
Yes
source ↗
Your own automation rules
Sellozo
AdScale
No
source ↗
Sellozo
Yes
source ↗
Makes the ad creative
AdScale
AdScale
Yes
source ↗
Sellozo
No
source ↗
A done-for-you tier
AdScale
AdScale
Yes
source ↗
Sellozo
No
source ↗
Store platforms it works with
AdScale
AdScale
6 store platforms
source ↗
Sellozo
1 store platform
source ↗
Its own Shopify App Store listing
AdScale
AdScale
Yes
source ↗
Sellozo
No
source ↗
Cheapest paid plan, monthly
AdScale
AdScale
$169
source ↗
Sellozo
$250
source ↗
What the price grows with
Sellozo
AdScale
Ad_spend
source ↗
Sellozo
Flat
source ↗
Ways to reach support
AdScale
AdScale
2 support channels
source ↗
Sellozo
1 support channel
source ↗

Published by only one of them

Apps it connects to
AdScale
14 integrations
source ↗
Sellozo
Not published
Free trial
AdScale
14 days
source ↗
Sellozo
30 days
source ↗
GDPR
AdScale
Yes
source ↗
Sellozo
Not published
Where they match (7)
Amazon DSP beyond sponsored ads
AdScale
No
source ↗
Sellozo
No
source ↗
Public API
AdScale
Not published
Sellozo
Not published
Setup fee on top
AdScale
No
source ↗
Sellozo
No
source ↗
Minimum term
AdScale
None
source ↗
Sellozo
None
source ↗
Does not train AI on your store data
AdScale
Not published
Sellozo
Not published
Single sign-on
AdScale
Not published
Sellozo
Not published
Onboarding included in a plan
AdScale
Not published
Sellozo
Not published
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

AdScale

Basic
$169/mo
up to $1,000/mo ad spend
Growth
$249/mo
up to $2,000/mo ad spend
Elite
$329/mo
up to $3,000/mo ad spend
AdScale Plus
$1,600/mo
AdScale Pro
$1,990/mo

Sellozo

Sellozo Platform
$250/mo
1st marketplace; +$50/mo per additional marketplace, up to 20

For everything else about each tool, read the full AdScale review and Sellozo review.

Section 04

AdScale vs Sellozo: common questions

Which is better, AdScale or Sellozo?

Sellozo scores 6.0 and AdScale 5.9 out of 10 among the marketplace ad tools we rate. Sellozo is ahead on what it runs for you and pricing. AdScale is ahead on where it plugs in and privacy and trust.

Is AdScale or Sellozo cheaper?

AdScale's cheapest paid plan is $169/mo (Basic) and Sellozo's is $250/mo (Sellozo Platform). Compare what each plan includes below before going on price alone.

What can AdScale do that Sellozo cannot?

On the facts both vendors publish: makes the ad creative, a done-for-you tier and its own Shopify App Store listing.

What can Sellozo do that AdScale cannot?

On the facts both vendors publish: excludes wasted search terms by itself, bids by hour or day and your own automation rules.

Keep comparing