AdScale vs BidX
BidX scores 6.9 to AdScale's 5.9 among the marketplace ad tools we rate, and is the better pick for 2 of the 3 kinds of buyer below.
BidX wins, 6.9 to 5.9
AdScale sells self-serve Google and Meta campaigns from $169 a month, scaling with ad spend, with a 14 day trial and no minimum term. BidX runs ads on Amazon, including Amazon DSP, and adds dayparting, a rule builder and automatic negative keyword exclusion that AdScale lacks. BidX also requires an annual commitment and skips the trial for a paid proof of concept, while AdScale generates the ad creative itself, which BidX does not.
Pick AdScale if you advertise on Google and Meta and want a 14 day trial.
Pick BidX if you sell on Amazon and need DSP, dayparting and rule based bidding.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Excludes wasted search terms by itself: BidX yes, AdScale no
- Bids by hour or day: BidX yes, AdScale no
- Your own automation rules: BidX yes, AdScale no
- But AdScale leads on makes the ad creative: AdScale yes, BidX no
- Free trial: 14 days against 0 days
- Minimum term: None against Annual
- Ways to reach support: 3 support channels against 2 support channels
- Single sign-on: BidX yes, AdScale does not say
- Onboarding included in a plan: BidX yes, AdScale does not say
How they score
Both are scored the same way, against the other marketplace ad tools we rate, from facts on each vendor's own pages. They split the criteria 2 each.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (5)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
AdScale
BidX
For everything else about each tool, read the full AdScale review and BidX review.
AdScale vs BidX: common questions
Which is better, AdScale or BidX?
BidX scores 6.9 and AdScale 5.9 out of 10 among the marketplace ad tools we rate. BidX is ahead on what it runs for you and privacy and trust. AdScale is ahead on where it plugs in and pricing.
Is AdScale or BidX cheaper?
AdScale's cheapest paid plan is $169/mo (Basic) and BidX's is €295/mo (Self Service). Compare what each plan includes below before going on price alone.
What can AdScale do that BidX cannot?
On the facts both vendors publish: makes the ad creative and its own Shopify App Store listing.
What can BidX do that AdScale cannot?
On the facts both vendors publish: excludes wasted search terms by itself, bids by hour or day, your own automation rules and amazon DSP beyond sponsored ads.
