Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Publer vs Sprout Social

Publer scores 7.0 to Sprout Social's 5.3 among the AI social media management tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.

Publer
#4 of 19 AI social media management tools
7.0
/ 10
From
$5/mo
Free plan
Yes
Sprout Social
#11 of 19 AI social media management tools
5.3
/ 10
From
$99/mo (Essentials, per seat)
Free plan
No — no permanent free tier
The verdict

Publer wins, 7.0 to 5.3

Publer uniquely has 7 features · Sprout Social uniquely has 1 feature.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Sprout Social
Publer 5.0 · Sprout Social 7.0 on agencies and teams
  • Single sign-on: Sprout Social yes, Publer no
Solo creators on a budget
Publer
Publer 8.8 · Sprout Social 3.5 on pricing
  • Free plan: Publer yes, Sprout Social no
  • Monthly cost for 5 social profiles: $25 against $99
Brands posting across networks
Publer
Publer 7.6 · Sprout Social 4.5 on publishing and ai content
  • Bulk scheduling: Publer yes, Sprout Social no
  • Re-queues evergreen posts: Publer yes, Sprout Social no
  • Schedules a first comment: Publer yes, Sprout Social no
  • But Sprout Social leads on one inbox for comments and messages: Sprout Social yes, Publer no
Listening and competitor tracking
Sprout Social
Publer 4.0 · Sprout Social 10.0 on listening and competitors
  • Tracks mentions beyond your own accounts: Sprout Social yes, Publer no
  • Manages or reports on paid ads: Sprout Social yes, Publer no
  • Finds or manages influencers: Sprout Social yes, Publer no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. They split the criteria 3 each.

Publishing25% of the score
Publer8.0
Sprout Social6.5
Pricing25% of the score
Publer8.8
Sprout Social3.5
AI content20% of the score
Publer7.0
Sprout Social2.0
Agencies and teams15% of the score
Publer5.0
Sprout Social7.0
Listening and competitors10% of the score
Publer4.0
Sprout Social10.0
Privacy and support5% of the score
Publer4.5
Sprout Social7.8
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

One inbox for comments and messages
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Bulk scheduling
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Re-queues evergreen posts
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Schedules a first comment
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Monthly cost for 5 social profiles
Publer
Publer
$25
source ↗
Sprout Social
$99
source ↗
Free plan
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Generates images for posts
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Writes in your brand voice
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
An AI agent that plans or publishes for you
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Turns links, articles or videos into posts
Publer
Publer
Yes
source ↗
Sprout Social
No
source ↗
Single sign-on
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Tracks mentions beyond your own accounts
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Manages or reports on paid ads
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Finds or manages influencers
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
SOC 2
Sprout Social
Publer
No
source ↗
Sprout Social
Yes
source ↗
Ways to reach support
Sprout Social
Publer
Email, live_chat
source ↗
Sprout Social
Email, live_chat, community
source ↗

Published by only one of them

Networks it publishes to
Publer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
Sprout Social
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, reddit, snapchat
source ↗
Free trial
Publer
Does not apply
Sprout Social
30 days
source ↗
Where they match (10)
Mobile app
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Link-in-bio page
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Generates videos for posts
Publer
No
source ↗
Sprout Social
No
source ↗
Reports in your own or your client's branding
Publer
No
source ↗
Sprout Social
No
source ↗
API
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Pulls in Canva designs
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Browser extension
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Tracks competitors' accounts
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Does not train AI on your content
Publer
Not published
Sprout Social
Not published
GDPR
Publer
Yes
source ↗
Sprout Social
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Publer

Free
Free
1 user, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history
Professional
$5/mo · $48/yr
Unlimited scheduling, drafts, media storage, workspaces, RSS automations, X/Twitter integration, eternal post history
Business
$10/mo · $96/yr
All Professional features plus unlimited AI prompts, analytics & reports, best times to post, competitor analysis, hashtag analytics, Spintax recycling, API access
Enterprise
Custom
All Business features plus higher volume discounts, 1:1 onboarding, prioritized support

Sprout Social

Essentials
$99/seat/mo · $79/seat/mo billed yearly
Up to 5 social profiles; optimal send times; profile and post-level reporting
Standard
$199/seat/mo
5 social profiles; consolidated inbox; keyword and location monitoring; unlimited AI-generated alt text; review management
Professional
$299/seat/mo
Unlimited social profiles; message tagging; competitor/tag/paid insights; Enhance Post by AI Assist
Advanced
$399/seat/mo
Enhance Reply by AI Assist; sentiment in Smart Inbox; Sprout API; helpdesk integrations; message spike alerts; team productivity reports
Enterprise
Custom
White-glove onboarding; dedicated SSO setup; priority support; plan tailored to enterprise needs

For everything else about each tool, read the full Publer review and Sprout Social review.

Section 04

Publer vs Sprout Social: common questions

Which is better, Publer or Sprout Social?

Publer scores 7.0 and Sprout Social 5.3 out of 10 among the AI social media management tools we rate. Publer is ahead on publishing, pricing and aI content. Sprout Social is ahead on agencies and teams, listening and competitors and privacy and support.

Is Publer or Sprout Social cheaper?

Publer's cheapest paid plan is $5/mo and Sprout Social's is $99/mo (Essentials, per seat). Compare what each plan includes below before going on price alone.

Do Publer and Sprout Social have a free plan?

Publer does and Sprout Social does not.

What can Publer do that Sprout Social cannot?

On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, schedules a first comment, free plan, generates images for posts, writes in your brand voice and turns links, articles or videos into posts.

What can Sprout Social do that Publer cannot?

On the facts both vendors publish: one inbox for comments and messages, an AI agent that plans or publishes for you, single sign-on, tracks mentions beyond your own accounts, manages or reports on paid ads, finds or manages influencers and sOC 2.

Keep comparing