Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Buffer vs Publer

Publer scores 7.0 to Buffer's 5.7 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Buffer
#7 of 19 AI social media management tools
5.7
/ 10
From
$6/mo (Essentials, per channel)
Free plan
Yes
Publer
#4 of 19 AI social media management tools
7.0
/ 10
From
$5/mo
Free plan
Yes
The verdict

Publer wins, 7.0 to 5.7

Publer costs $25 a month for five profiles against Buffer's $30, and only Publer bulk schedules posts and auto re-queues evergreen ones. Publer's AI also generates images and writes in your brand voice, and it tracks competitor accounts, none of which Buffer does. Buffer answers with branded client reports, a feature Publer lacks. Both offer a free plan, a link-in-bio page and turn an existing article into a post.

Pick Buffer if you want branded client reports for agency work.

Pick Publer if you want cheaper pricing, bulk scheduling or AI-generated images.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Buffer
Buffer 8.0 · Publer 5.0 on agencies and teams
  • Reports in your own or your client's branding: Buffer yes, Publer no
Solo creators on a budget
Publer
Buffer 8.1 · Publer 8.8 on pricing
  • Monthly cost for 5 social profiles: $25 against $30
Brands posting across networks
Publer
Buffer 5.1 · Publer 7.6 on publishing and ai content
  • Bulk scheduling: Publer yes, Buffer no
  • Re-queues evergreen posts: Publer yes, Buffer no
  • Generates images for posts: Publer yes, Buffer no
  • But Buffer leads on one inbox for comments and messages: Buffer yes, Publer no
Listening and competitor tracking
Publer
Buffer 0.0 · Publer 4.0 on listening and competitors
  • Tracks competitors' accounts: Publer yes, Buffer no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Publer leads on 4 of 6 criteria.

Publishing25% of the score
Buffer7.5
Publer8.0
Pricing25% of the score
Buffer8.1
Publer8.8
AI content20% of the score
Buffer2.0
Publer7.0
Agencies and teams15% of the score
Buffer8.0
Publer5.0
Listening and competitors10% of the score
Buffer0.0
Publer4.0
Privacy and support5% of the score
Buffer4.5
Publer4.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

One inbox for comments and messages
Buffer
Buffer
Yes
source ↗
Publer
No
source ↗
Bulk scheduling
Publer
Buffer
No
source ↗
Publer
Yes
source ↗
Re-queues evergreen posts
Publer
Buffer
No
source ↗
Publer
Yes
source ↗
Monthly cost for 5 social profiles
Publer
Buffer
$30
source ↗
Publer
$25
source ↗
Generates images for posts
Publer
Buffer
No
source ↗
Publer
Yes
source ↗
Writes in your brand voice
Publer
Buffer
No
source ↗
Publer
Yes
source ↗
Reports in your own or your client's branding
Buffer
Buffer
Yes
source ↗
Publer
No
source ↗
Tracks competitors' accounts
Publer
Buffer
No
source ↗
Publer
Yes
source ↗

Published by only one of them

Ways to reach support
Buffer
Email, community
source ↗
Publer
Email, live_chat
source ↗
Where they match (18)
Networks it publishes to
Buffer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
Publer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
Mobile app
Buffer
Yes
source ↗
Publer
Yes
source ↗
Schedules a first comment
Buffer
Yes
source ↗
Publer
Yes
source ↗
Link-in-bio page
Buffer
Yes
source ↗
Publer
Yes
source ↗
Free plan
Buffer
Yes
source ↗
Publer
Yes
source ↗
An AI agent that plans or publishes for you
Buffer
No
source ↗
Publer
No
source ↗
Turns links, articles or videos into posts
Buffer
Yes
source ↗
Publer
Yes
source ↗
Generates videos for posts
Buffer
No
source ↗
Publer
No
source ↗
Single sign-on
Buffer
No
source ↗
Publer
No
source ↗
API
Buffer
Yes
source ↗
Publer
Yes
source ↗
Pulls in Canva designs
Buffer
Yes
source ↗
Publer
Yes
source ↗
Browser extension
Buffer
Yes
source ↗
Publer
Yes
source ↗
Tracks mentions beyond your own accounts
Buffer
No
source ↗
Publer
No
source ↗
Manages or reports on paid ads
Buffer
No
source ↗
Publer
No
source ↗
Finds or manages influencers
Buffer
No
source ↗
Publer
No
source ↗
Does not train AI on your content
Buffer
Not published
Publer
Not published
SOC 2
Buffer
No
source ↗
Publer
No
source ↗
GDPR
Buffer
Yes
source ↗
Publer
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Buffer

Free
Free
Up to 3 channels, 10 scheduled posts/channel, 100 ideas, 1 user, AI Assistant
Essentials
$6/mo · $60/yr
1 channel, unlimited posts, unlimited ideas, advanced analytics, hashtag manager, first comment scheduling Save 2 months.
Team
$12/mo · $120/yr
1 channel, unlimited team members, access levels, content approval workflows, 5 API keys Save 2 months.

Publer

Free
Free
1 user, 3 social accounts (no X), 10 scheduled posts per account, 25 drafts, 24-hour post history
Professional
$5/mo · $48/yr
Unlimited scheduling, drafts, media storage, workspaces, RSS automations, X/Twitter integration, eternal post history
Business
$10/mo · $96/yr
All Professional features plus unlimited AI prompts, analytics & reports, best times to post, competitor analysis, hashtag analytics, Spintax recycling, API access
Enterprise
Custom
All Business features plus higher volume discounts, 1:1 onboarding, prioritized support

For everything else about each tool, read the full Buffer review and Publer review.

Section 04

Buffer vs Publer: common questions

Which is better, Buffer or Publer?

Publer scores 7.0 and Buffer 5.7 out of 10 among the AI social media management tools we rate. Publer is ahead on publishing, pricing, aI content and listening and competitors. Buffer is ahead on agencies and teams.

Is Buffer or Publer cheaper?

Buffer's cheapest paid plan is $6/mo (Essentials, per channel) and Publer's is $5/mo. Compare what each plan includes below before going on price alone.

Do Buffer and Publer have a free plan?

Yes, both do.

What can Buffer do that Publer cannot?

On the facts both vendors publish: one inbox for comments and messages and reports in your own or your client's branding.

What can Publer do that Buffer cannot?

On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, generates images for posts, writes in your brand voice and tracks competitors' accounts.

Keep comparing