Head-to-head · facts checked 19 Sept 2026
Keyword Insights vs Wix
Keyword Insights uniquely has 11 features · Wix uniquely has 8 features.
From
$58/mo (Basic)
Free plan
No — Pay As You Go available via $1 trial
The verdict
Keyword Insights or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Keyword Insights
Basic
$58/mo · Save 20% annually
10,000 credits/mo, 1 user seat, 5 workspaces, AI Agent support
Professional
$99/mo · Save 20% annually
20,000 credits/mo, 3 user seats, 10 workspaces, team sharing
Premium
$299/mo · Save 20% annually
50,000 credits/mo, 5 user seats, 25 workspaces, live chat support
Enterprise
Custom
Custom credits, custom seats/workspaces, priority support, demo & onboarding
Pay as you go
$0.01/credit
They can be used only for keyword clustering, They cannot be used for content briefs, the AI Writer Agent, or other features, The selected credit amount is enough to cluster only 1 keyword without search-intent analysis and 0 keywords with search intent, Stored data is deleted after 30 days, Unused PAYG credits expire 30 days after the last purchase.
WWix
Free
$0/mo
Includes hosting, drag-and-drop editor, templates, AI tools — Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
Section 02
Pros and cons
From each tool's full review, written from the same checked facts.
Keyword Insights
Pros
- SERP-overlap-based keyword clustering groups keywords by actual Google ranking data, not just semantic similarity, making it more accurate for content planning.
- Reddit and Quora integration pulls real forum discussions into brief-building, aligning content with sources AI search answers increasingly cite.
- The clustering tool clearly identifies which keywords can share a page versus which ones need separate URLs, saving agencies significant planning time.
- Built specifically for SEO agencies and content marketing teams working on topical authority at scale, making it purpose-fit rather than generic.
- V3 launched in August 2023 and the product has continued to ship updates, showing active development and responsiveness to user needs.
- Search Console integration and one-off rank checks sit alongside content tools, reducing the need to switch between multiple platforms.
- G2 reviewers in SEO roles consistently cite the keyword clustering as the feature that justifies the subscription cost.
Cons
- Briefs and AI writing support 13 languages, a limitation for teams working in markets outside that list.
- The pricing structure requires careful scrutiny and takes some squinting to understand, suggesting it may not be straightforward or predictable.
- As a young tool founded in 2021, it lacks the track record and maturity of more established SEO platforms.
- The tool's focus is narrower than full-suite SEO platforms, meaning users likely need additional tools for a complete workflow.
- The keyword research functionality itself is not a differentiator, with the value concentrated specifically in the clustering and brief-building features.
WWix
Pros
- Wix's AI website builder can generate a full, business-ready site from a written prompt.
- Every paid tier includes a built-in eCommerce store, from Basic on Light and Core up to Advanced on Business Elite.
- The free plan is a genuine working site with real hosting, not a limited demo.
- Paid plans include a free custom domain for the first year.
- Wix holds a SOC 2 Type 2 report and ISO 27001, 27017 and 27018 certification.
- Support runs 24 hours a day by chat, with phone and email also available.
- Wix Studio adds live comments, shared design libraries and a Figma import plugin for teams that need them.
Cons
- Wix does not offer a way to export a site's underlying code; Velo only adds custom code that stays on Wix.
- None of the paid plans publish a plain monthly price; all four are billed yearly only.
- Single sign-on is confirmed only on the Enterprise tier, not on Light, Core, Business or Business Elite.
- Real-time collaboration, live comments and Figma import are only confirmed on Wix Studio, not on the standard plans.
- The free plan keeps a site on a Wix domain or subdomain rather than a custom one.
- The jump from Business at $39 a month to Business Elite at $159 a month is steep for a single tier.
Side by side
| Company | ||
| Founded | 2021 | 2006 |
| HQ | London, United Kingdom | Tel Aviv, Israel |
| AI model | Proprietary (NLP + ML models with Information Gain) | Proprietary (Aria AI) |
| User base | — | 300M+ sites built |
| Platforms | Web | Web, iOS, Android |
| Languages | 13 languages for briefs and writing; 100+ for clustering | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No — Pay As You Go available via $1 trial (5,000 one-time credits) | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — $1 for 7 days with access to all features and 5,000 credits | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $58/mo (Basic) | $17/mo, Light |
| Enterprise | Custom pricing — request a demo | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Basic — $58/mo Professional — $99/mo Premium — $299/mo Enterprise — Custom Pay as you go — $0.01/credit per credit | Free — $0/mo Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | SEO agencies, content marketers, and enterprise teams building topical authority | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Clusters keywords by SERP similarity using NLP to reveal exact pages to build and topical gaps, plus surfaces Reddit/Quora/YouTube mentions to influence AI search answers. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Semrush, Ahrefs, Surfer SEO, Clearscope, MarketMuse, Frase | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Copywriting | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Backlink Analysis | ✕ | — |
| Brand Kit | — | ✓ |
| Content Brief | ✓ | — |
| Content Editor | ✓ | — |
| GSC Integration | ✓ | — |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | — |
| Logo Generation | — | ✓ |
| Long Form Writing | ✓ | — |
| On Page SEO | ✓ | — |
| Presentation Design | — | ✕ |
| Rank Tracking | ✕ | — |
| Resize Tool | — | ✓ |
| SERP Analysis | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| Topic Clusters | ✓ | — |
| UI Wireframe | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✕ | — |
| CMS | WordPress | — |
| Google Docs | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | Google Search Console, WordPress, Public API | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |
| Wordpress | ✓ | — |
Section 03
Keyword Insights vs Wix: common questions
Is Keyword Insights or Wix cheaper?
Keyword Insights's cheapest paid plan is $58/mo (Basic) and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Keep comparing
More Keyword Insights matchups
