Keyword Insights vs Surfer
Surfer scores 6.4 to Keyword Insights's 5.0 among the content optimizers we rate, and is the better pick for 3 of the 4 kinds of buyer below.
Surfer wins, 6.4 to 5.0
Surfer's Discovery plan costs $59 a month, just a dollar more than Keyword Insights' $58 Basic plan. Surfer gives 3 seats on its cheapest plan against Keyword Insights' one seat on Basic, plus a Chrome extension Keyword Insights does not have. Keyword Insights reaches white-label reporting on its $99 a month Professional plan, while Surfer reserves it for custom Enterprise pricing. Both cluster keywords on every plan and connect to Google Search Console.
Pick Keyword Insights if you want white-label reports without enterprise pricing.
Pick Surfer if you want internal link suggestions and a Chrome extension.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Rank updates: Weekly / on-demand against No rank tracking
- Keyword rank tracker: Pages via Search Console against None
- Internal link suggestions: Surfer yes, Keyword Insights no
- Monthly price, cheapest paid plan: Keyword Insights $58, Surfer $59
- Chrome extension: Surfer yes, Keyword Insights no
- Seats on the cheapest plan: 3 against 1
How they score
Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. Surfer leads on 4 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (18)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Keyword Insights
Surfer
For everything else about each tool, read the full Keyword Insights review and Surfer review.
Keyword Insights vs Surfer: common questions
Which is better, Keyword Insights or Surfer?
Surfer scores 6.4 and Keyword Insights 5.0 out of 10 among the content optimizers we rate. Surfer is ahead on keyword research and rank tracking, content writing and optimization, works with your tools and team and support.
Is Keyword Insights or Surfer cheaper?
Keyword Insights's cheapest paid plan is $58/mo (Basic) and Surfer's is $59/mo, Discovery. Compare what each plan includes below before going on price alone.
Do Keyword Insights and Surfer have a free plan?
Neither has a free plan.
What can Surfer do that Keyword Insights cannot?
On the facts both vendors publish: internal link suggestions and chrome extension.
