Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · content optimizers · facts checked 13 Sept 2026

Keyword Insights vs POP

POP scores 6.1 to Keyword Insights's 5.0 among the content optimizers we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Keyword Insights
#9 of 14 content optimizers
5.0
/ 10
From
$58/mo (Basic)
Free plan
No — Pay As You Go available via $1 trial
POP
#5 of 14 content optimizers
6.1
/ 10
From
$40/mo (Basic)
Free plan
No
The verdict

POP wins, 6.1 to 5.0

POP uniquely has 2 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
POP
Keyword Insights 4.0 · POP 5.4 on keyword research and rank tracking and site audit, competitors and backlinks
  • Keyword rank tracker: Scales by plan against None
  • But Keyword Insights leads on competitor analysis: Keyword Insights yes, POP no
Content writers and editors
POP
Keyword Insights 8.0 · POP 10.0 on content writing and optimization
  • Internal link suggestions: POP yes, Keyword Insights no
Freelancers on a budget
POP
Keyword Insights 4.0 · POP 5.0 on pricing
  • Monthly price, cheapest paid plan: $40 against $58
Agencies and in-house teams
Keyword Insights
Keyword Insights 6.7 · POP 6.2 on works with your tools and team and support
  • WordPress: Keyword Insights yes, POP no
  • But POP leads on chrome extension: POP yes, Keyword Insights no
Section 01

How they score

Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. POP leads on 4 of 6 criteria.

Keyword research and rank tracking30% of the score
Keyword Insights5.0
POP9.0
Site audit, competitors and backlinks20% of the score
Keyword Insights2.5
POP0.0
Pricing20% of the score
Keyword Insights4.0
POP5.0
Content writing and optimization15% of the score
Keyword Insights8.0
POP10.0
Works with your tools10% of the score
Keyword Insights6.0
POP5.0
Team and support5% of the score
Keyword Insights8.0
POP8.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Keyword rank tracker
POP
Keyword Insights
None
source ↗
POP
Scales by plan
source ↗
Competitor analysis
Keyword Insights
Keyword Insights
Yes
source ↗
POP
No
source ↗
Monthly price, cheapest paid plan
POP
Keyword Insights
$58
source ↗
POP
$40
source ↗
Internal link suggestions
POP
Keyword Insights
No
source ↗
POP
Yes
source ↗
WordPress
Keyword Insights
Keyword Insights
Yes
source ↗
POP
No
source ↗
Chrome extension
POP
Keyword Insights
No
source ↗
POP
Yes
source ↗

Published by only one of them

Rank updates
Keyword Insights
No rank tracking
source ↗
POP
Not published
Free trial
Keyword Insights
7 days
source ↗
POP
Not published
Content languages
Keyword Insights
13 languages
source ↗
POP
61 languages
source ↗
Seats on the cheapest plan
Keyword Insights
1
source ↗
POP
Not published
Where they match (15)
Keyword research with volume and difficulty
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Keyword clustering
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Countries covered
Keyword Insights
Global (multi-country)
source ↗
POP
Global (multi-country)
source ↗
Connects Google Search Console
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Technical site audit
Keyword Insights
No
source ↗
POP
No
source ↗
Backlink analysis
Keyword Insights
No
source ↗
POP
No
source ↗
Local SEO
Keyword Insights
No
source ↗
POP
No
source ↗
Free plan
Keyword Insights
No
source ↗
POP
No
source ↗
Writes full articles
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Content editor with a score
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Content briefs
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
API access
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Google Docs add-on
Keyword Insights
No
source ↗
POP
No
source ↗
White-label reports
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Live chat with a person
Keyword Insights
Yes
source ↗
POP
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Keyword Insights

Basic
$58/mo · Save 20% annually
10,000 credits/mo, 1 user seat, 5 workspaces, AI Agent support
Professional
$99/mo · Save 20% annually
20,000 credits/mo, 3 user seats, 10 workspaces, team sharing
Premium
$299/mo · Save 20% annually
50,000 credits/mo, 5 user seats, 25 workspaces, live chat support
Enterprise
Custom
Custom credits, custom seats/workspaces, priority support, demo & onboarding
Pay as you go
$0.01/credit
They can be used only for keyword clustering, They cannot be used for content briefs, the AI Writer Agent, or other features, The selected credit amount is enough to cluster only 1 keyword without search-intent analysis and 0 keywords with search intent, Stored data is deleted after 30 days, Unused PAYG credits expire 30 days after the last purchase.

POP

Basic
$40/mo · No yearly plan
20 POP credits/mo, 10 Watchdog pages, core POP reports
Unlimited
$62/mo · $739/yr
Unlimited POP & Watchdog reports, 50 credits/mo, 200 Watchdog pages, bulk optimization Saves $125.
Teams
$143/mo · $1,425/yr
120 credits/mo, 500 Watchdog pages, 5–100 sub-accounts, white-label PDF reports, $12/mo per added seat Saves $291.
White Glove
From $555/mo
Done-for-you on-page SEO service with dedicated account manager and full content delivery

For everything else about each tool, read the full Keyword Insights review and POP review.

Section 04

Keyword Insights vs POP: common questions

Which is better, Keyword Insights or POP?

POP scores 6.1 and Keyword Insights 5.0 out of 10 among the content optimizers we rate. POP is ahead on keyword research and rank tracking, pricing, content writing and optimization and team and support. Keyword Insights is ahead on site audit, competitors and backlinks and works with your tools.

Is Keyword Insights or POP cheaper?

Keyword Insights's cheapest paid plan is $58/mo (Basic) and POP's is $40/mo (Basic). Compare what each plan includes below before going on price alone.

Do Keyword Insights and POP have a free plan?

Neither has a free plan.

What can Keyword Insights do that POP cannot?

On the facts both vendors publish: competitor analysis and wordPress.

What can POP do that Keyword Insights cannot?

On the facts both vendors publish: internal link suggestions and chrome extension.

Keep comparing