Frase vs Keyword Insights
Frase uniquely has 1 feature · Keyword Insights uniquely has 1 feature.
| Frase | Keyword Insights | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2021 |
| HQ | Boston, USA | London, United Kingdom |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary (NLP + ML models with Information Gain) |
| User base | 30,000+ | — |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web |
| Languages | English primarily, some multilingual support | English primarily |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No — Pay As You Go available via $1 trial (5,000 one-time credits) |
| Free trial | Yes — 7 days, no credit card required | Yes — $1 for 7 days with access to all features and 5,000 credits |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $58/mo (Basic) |
| Enterprise | Custom — scoped to org | Custom pricing — request a demo |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | Basic$58/moProfessional$99/moPremium$299/moEnterpriseCustomPay as you go$0.01/credit per credit |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | SEO agencies, content marketers, and enterprise teams building topical authority |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | Clusters keywords by SERP similarity using NLP to reveal exact pages to build and topical gaps, plus surfaces Reddit/Quora/YouTube mentions to influence AI search answers. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Semrush, Ahrefs, Surfer SEO, Clearscope, MarketMuse, Frase |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✕ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | — | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✕ |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress |
| Google Docs | ✕ | ✕ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | Google Search Console, WordPress, Public API |
| Wordpress | ✓ | ✓ |