Head-to-head · content optimisers · facts checked 13 Sept 2026
Frase vs Keyword Insights
Frase scores 7.5 to Keyword Insights's 5.0 among the content optimisers we rate, and is the better pick for 3 of the 4 kinds of buyer below.
From
$39/mo (Starter, annual) or $49/mo (monthly)
Free plan
No
From
$58/mo (Basic)
Free plan
No — Pay As You Go available via $1 trial
The verdict
Frase wins, 7.5 to 5.0
Frase uniquely has 2 features.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
SEO specialists doing research
Frase
Frase 8.3 · Keyword Insights 4.0 on keyword research and rank tracking and site audit, competitors and backlinks
- Technical site audit: Frase yes, Keyword Insights no
- Backlink analysis: Frase yes, Keyword Insights no
- Rank updates: Weekly / on-demand against No rank tracking
Content writers and editors
Frase
Frase 10.0 · Keyword Insights 8.0 on content writing and optimisation
- Internal link suggestions: Frase yes, Keyword Insights no
Freelancers on a budget
Frase
Frase 5.0 · Keyword Insights 4.0 on pricing
- Monthly price, cheapest paid plan: $49 against $58
Agencies and in-house teams
Keyword Insights
Frase 5.7 · Keyword Insights 6.7 on works with your tools and team and support
- Live chat with a person: Keyword Insights yes, Frase no
Section 01
How they score
Both are scored the same way, against the other content optimisers we rate, from facts on each vendor's own pages. Frase leads on 4 of 6 criteria.
Keyword research and rank tracking30% of the score
Frase7.8
Keyword Insights5.0
Site audit, competitors and backlinks20% of the score
Frase9.0
Keyword Insights2.5
Pricing20% of the score
Frase5.0
Keyword Insights4.0
Content writing and optimisation15% of the score
Frase10.0
Keyword Insights8.0
Works with your tools10% of the score
Frase6.0
Keyword Insights6.0
Team and support5% of the score
Frase5.0
Keyword Insights8.0
Section 02
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (17)
Section 03
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Frase
Starter
$49/mo · $468/yr
1 seat, 1 site, 10 articles & 50 audit pages/month, Content Guard watches 3 pages
Professional
$129/mo · $1,236/yr
3 seats, 5 sites, 40 articles & 250 audit pages/month, Content Guard watches 15 pages, content calendar, internal linking
Scale
$299/mo · $2,868/yr
5 seats, 5 sites, 100 articles & 1,000 audit pages/month, Content Guard watches 50 pages, client-ready reports, repurposing
Enterprise
Custom
Custom seats & domains, white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA
Keyword Insights
Basic
$58/mo · Save 20% annually
10,000 credits/mo, 1 user seat, 5 workspaces, AI Agent support
Professional
$99/mo · Save 20% annually
20,000 credits/mo, 3 user seats, 10 workspaces, team sharing
Premium
$299/mo · Save 20% annually
50,000 credits/mo, 5 user seats, 25 workspaces, live chat support
Enterprise
Custom
Custom credits, custom seats/workspaces, priority support, demo & onboarding
Pay as you go
$0.01/credit
They can be used only for keyword clustering, They cannot be used for content briefs, the AI Writer Agent, or other features, The selected credit amount is enough to cluster only 1 keyword without search-intent analysis and 0 keywords with search intent, Stored data is deleted after 30 days, Unused PAYG credits expire 30 days after the last purchase.
Section 04
Pros and cons
From each tool's full review, written from the same checked facts.
Frase
Pros
- AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI is a genuine differentiator that most competitors don't offer at the same level.
- The SEO Research module uses live SERP data rather than cached snapshots, giving accurate competitor benchmarking and entity research.
- Automated content brief generation maps entities and topic coverage from top-ranking pages, consistently flagged by G2 reviewers as the feature they'd miss most.
- Content Guard monitors existing content for ranking drops and traffic decay, addressing a gap most content teams struggle to fill.
- Multi-model AI setup integrating Claude and Gemini means the platform isn't locked to a single provider as the model landscape evolves.
- The 2025–2026 pricing restructure is noted as more logical and coherent than the previous pricing model.
- Platform covers the full content loop from research and drafting through editing, publishing, and performance monitoring in one tool.
Cons
- Despite significant growth since 2016, the platform still has rough edges that users are likely to encounter.
- The feature list is very long, which can make the platform feel bloated or complex for users who only need core functionality.
- AI Visibility tracking and GEO performance monitoring are newer additions, meaning they may lack the maturity of the core research tools.
- No live hands-on testing was conducted for this review, so real-world usability nuances may not be fully captured.
- The platform has undergone notable pricing changes as recently as 2025–2026, suggesting potential instability in plan structures.
- Content monitoring features like Content Guard are recent additions and may not yet match the reliability of more established SEO tools.
Keyword Insights
Pros
- SERP-overlap-based keyword clustering groups keywords by actual Google ranking data, not just semantic similarity, making it more accurate for content planning.
- Reddit and Quora integration pulls real forum discussions into brief-building, aligning content with sources AI search answers increasingly cite.
- The clustering tool clearly identifies which keywords can share a page versus which ones need separate URLs, saving agencies significant planning time.
- Built specifically for SEO agencies and content marketing teams working on topical authority at scale, making it purpose-fit rather than generic.
- V3 launched in August 2023 and the product has continued to ship updates, showing active development and responsiveness to user needs.
- Search Console integration and one-off rank checks sit alongside content tools, reducing the need to switch between multiple platforms.
- G2 reviewers in SEO roles consistently cite the keyword clustering as the feature that justifies the subscription cost.
Cons
- Briefs and AI writing support 13 languages, a limitation for teams working in markets outside that list.
- The pricing structure requires careful scrutiny and takes some squinting to understand, suggesting it may not be straightforward or predictable.
- As a young tool founded in 2021, it lacks the track record and maturity of more established SEO platforms.
- The tool's focus is narrower than full-suite SEO platforms, meaning users likely need additional tools for a complete workflow.
- The keyword research functionality itself is not a differentiator, with the value concentrated specifically in the clustering and brief-building features.
Section 05
Frase vs Keyword Insights: common questions
Which is better, Frase or Keyword Insights?
Frase scores 7.5 and Keyword Insights 5.0 out of 10 among the content optimisers we rate. Frase is ahead on keyword research and rank tracking, site audit, competitors and backlinks, pricing and content writing and optimisation. Keyword Insights is ahead on team and support.
Is Frase or Keyword Insights cheaper?
Frase's cheapest paid plan is $39/mo (Starter, annual) or $49/mo (monthly) and Keyword Insights's is $58/mo (Basic). Compare what each plan includes below before going on price alone.
Do Frase and Keyword Insights have a free plan?
Neither has a free plan.
What can Frase do that Keyword Insights cannot?
On the facts both vendors publish: technical site audit, backlink analysis and internal link suggestions.
What can Keyword Insights do that Frase cannot?
On the facts both vendors publish: live chat with a person.
Keep comparing
More Frase matchups
