Adobe vs Wix
Adobe uniquely has 9 features.
| Adobe | Wix | |
|---|---|---|
| Company | ||
| Founded | 1982 | 2006 |
| HQ | San Jose, USA | Tel Aviv, Israel |
| AI model | Adobe Firefly (Proprietary) | Proprietary (Aria AI) |
| User base | 30M+ | 300M+ sites built |
| Platforms | Web, Windows, macOS, iOS, Android | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | Yes — Adobe Express free tier available with limited features and assets | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — 7 days | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $9.99/mo — Acrobat Standard | $17/mo — Light |
| Enterprise | Custom | Custom — contact sales (Book a Demo) |
| Refund policy | 14-day refund window for annual plans; no refund for monthly after cancellation | 14-day money-back guarantee |
| All plans | Adobe Express FreeFreeAdobe Express Premium$9.99/moPhotography Plan$19.99/moSingle App$29.99/moCreative Cloud All Apps$54.99/moCreative Cloud All Apps for Teams$89.99/mo per seatEnterpriseCustom | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Professional designers, creative teams, and enterprises needing industry-standard design and AI tools | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | Adobe offers the most comprehensive suite of professional-grade creative tools enhanced by Firefly generative AI, with deep integration across Photoshop, Illustrator, Premiere Pro, and Express. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Canva, Figma, Affinity, Sketch, CorelDRAW | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | — |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Figma Export | ✓ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Microsoft Teams, Slack, Dropbox, Google Drive, Workfront, Frame.io, Jira, Zapier, WordPress, Shopify | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |