Head-to-head · facts checked 13 Sept 2026
HubSpot vs Salesforce
Salesforce uniquely has 6 features.
From
$20/mo per seat, Marketing Hub Starter
Free plan
Yes
The verdict
HubSpot or Salesforce?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
HubSpot
Free
Free
Free CRM and marketing tools for up to 2 users
Starter
$20/mo/seat · $84/yr
500 HubSpot Credits, 1,000 marketing contacts included
Professional
$890/mo · $9,600/yr
3,000 HubSpot Credits, 2,000 marketing contacts, includes 3 Core Seats
Enterprise
$3,600/mo
5,000 HubSpot Credits, 10,000 marketing contacts, includes 5 Core Seats
Salesforce
Free
Free
Free Suite CRM tier at no cost per user per month
Starter Suite
$25/user/mo
Turnkey AI + CRM; automate sales, marketing, and service. Billed monthly or annually.
Pro Suite
$100/user/mo
Advanced automation and deeper customisation. Billed annually. Contract required.
Sales Cloud Enterprise
$175/user/mo
Advanced Pipeline Management, Opportunity Scoring, Unlimited Web APIs, Agentforce. Billed annually.
Service Cloud Enterprise
$175/user/mo
AI for Customer Service, Self-Service Help Center, Workflow Automation. Billed annually.
Marketing Cloud Next Growth Edition
$1,500/org/mo
Agentforce Campaign Creation, Multi-Channel Journeys, Forms and Landing Pages. Billed annually.
Commerce Cloud B2B Growth Edition
Custom
6 B2B Shop Fronts, Order Management Lite, Analytics, Automation & Segmentation.
Slack Business+
$15/user/yr
SAML-based Single Sign-on, Critical Security Features, Advanced AI and Salesforce Integrations. Billed annually.
For everything else about each tool, read the full HubSpot review and Salesforce review.
Side by side
| Company | ||
| Founded | 2006 | 1999 |
| HQ | Cambridge, MA, USA | San Francisco, USA |
| AI model | Proprietary (HubSpot AI, powered by OpenAI and other LLMs) | Einstein AI (Proprietary) + integrated LLMs |
| User base | 299,000+ customers | 150,000+ companies |
| Platforms | Web, iOS, Android, Chrome Extension | Web, iOS, Android, Windows Desktop |
| Languages | 25+ | 30+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes, Free tier with Marketing, Sales, Service, Content, Data, and Revenue tools for up to 2 users, no credit card required | Yes |
| Free trial | Yes — 14-day trial (AEO product) | Yes |
| Starting price | $20/mo per seat, Marketing Hub Starter | $25/user/mo |
| Enterprise | $3,600/mo — Marketing Hub Enterprise (plus custom quotes for full Customer Platform) | $175/user/mo |
| Refund policy | — | No standard public refund policy; contract-based terms |
| All plans | Free — Free Starter — $20/mo/seat Professional — $890/mo Enterprise — $3,600/mo | Free — Free Starter Suite — $25/user/mo Pro Suite — $100/user/mo Sales Cloud Enterprise — $175/user/mo Service Cloud Enterprise — $175/user/mo Marketing Cloud Next Growth Edition — $1,500/org/mo Commerce Cloud B2B Growth Edition — Custom Slack Business+ — $15/user/yr |
| Positioning | ||
| Best for | SMBs to enterprise go-to-market teams needing unified CRM, marketing, sales, service, and AI automation | Small to large businesses needing AI-powered CRM with sales, marketing, and service automation |
| Differentiator | HubSpot unifies CRM, marketing, sales, service, and AI agents on a single agentic customer platform with 2,000+ integrations and built-in AI that resolves 65%+ of customer inquiries automatically. | Turnkey AI with Employee Agent, built-in sales flows, AppExchange ecosystem, and deep customisation |
| Competitors | Salesforce, Zoho CRM, ActiveCampaign, Marketo, Pipedrive | HubSpot, Microsoft Dynamics 365, SAP CRM, Zoho CRM, ServiceNow |
| Features | ||
| AI Assistant | — | ✓ |
| E Commerce Storefront | — | ✓ |
| Email Marketing | — | ✓ |
| Lead & Opportunity Management | — | ✓ |
| Real Time Chat | — | ✓ |
| Sales Quoting & Forecasting | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 2,000+ | 3,000+ via AppExchange |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / form submission / email event / contact property change / deal stage change / behavioral event | webhook / schedule / record change / email / API event / user action / platform event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Salesforce, Slack, Google Workspace, Zapier, Shopify | Slack, Google Workspace, MuleSoft, SAP, Microsoft Teams |
| Openai Integration | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |
Section 02
HubSpot vs Salesforce: common questions
Is HubSpot or Salesforce cheaper?
HubSpot's cheapest paid plan is $20/mo per seat, Marketing Hub Starter and Salesforce's is $25/user/mo. Compare what each plan includes below before going on price alone.
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