ActiveCampaign vs HubSpot
HubSpot uniquely has 1 feature.
| ActiveCampaign | HubSpot | |
|---|---|---|
| Company | ||
| Founded | 2003 | 2006 |
| HQ | Chicago, USA | Cambridge, MA, USA |
| AI model | Proprietary (Active Intelligence) | Proprietary (HubSpot AI, powered by OpenAI and other LLMs) |
| User base | 180,000+ customers | 299,000+ customers |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | English only (interface); content creation in multiple languages supported | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No — 14-day free trial only | Yes — Free tier with Marketing, Sales, Service, Content, Data, and Revenue tools for up to 2 users, no credit card required |
| Free trial | Yes — 14 days | Yes — 28-day trial (AEO product) |
| Starting price | $15/mo — Starter | $10/mo — Marketing Hub Starter |
| Enterprise | $145/mo (starts at, billed annually) | $3,600/mo — Marketing Hub Enterprise (plus custom quotes for full Customer Platform) |
| Refund policy | 30-day money-back guarantee | — |
| All plans | Starter$15/moPlus$49/moPro$79/moEnterprise$145/mo | Starter$20/mo/seatProfessional$890/moEnterprise$3,600/mo |
| Positioning | ||
| Best for | SMBs and growing teams seeking autonomous email marketing and CRM automation | SMBs to enterprise go-to-market teams needing unified CRM, marketing, sales, service, and AI automation |
| Differentiator | Active Intelligence 2.8 remembers brand details, learns from top campaigns, and autonomously executes cross-channel marketing across email, SMS, and WhatsApp without repeated instructions. | HubSpot unifies CRM, marketing, sales, service, and AI agents on a single agentic customer platform with 2,000+ integrations and built-in AI that resolves 65%+ of customer inquiries automatically. |
| Competitors | Klaviyo, HubSpot, Mailchimp, Drip, Brevo | Salesforce, Zoho CRM, ActiveCampaign, Marketo, Pipedrive |
| Features | ||
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 1,000+ | 2,000+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / email open / form submit / tag / ecommerce / CRM event / SMS / WhatsApp | webhook / schedule / form submission / email event / contact property change / deal stage change / behavioral event |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, Salesforce, WooCommerce, Zapier, Slack | Salesforce, Slack, Google Workspace, Zapier, Shopify |
| Openai Integration | — | ✓ |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |