Head-to-head · facts checked 26 Sept 2026
Brand24 vs Sprout Social
Sprout Social uniquely has 8 features · Brand24 uniquely has 7 features.
From
$99/mo (Essentials, per seat)
Free plan
No — no permanent free tier
The verdict
Brand24 or Sprout Social?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Brand24
Individual
— · $199/mo billed yearly
3 keywords, 2K mentions/mo, 1 user, 12h update interval
Team
— · $299/mo billed yearly
7 keywords, 10K mentions/mo, unlimited users, hourly updates, chat support
Pro
— · $399/mo billed yearly
12 keywords, 40K mentions/mo, unlimited users, realtime updates, AI Brand Assistant, AI Insights for 2 projects
Business
— · $599/mo billed yearly
25 keywords, 100K mentions/mo, unlimited users, realtime, AI Insights for 5 projects, Advanced Reports, Client Success Lead
Enterprise
From $1,499/mo billed yearly
Custom keywords and mentions, unlimited users, AI Visibility module, dedicated consulting, unlimited AI Insights
Sprout Social
Essentials
$99/seat/mo · $79/seat/mo billed yearly
Up to 5 social profiles; optimal send times; profile and post-level reporting
Standard
$199/seat/mo
5 social profiles; consolidated inbox; keyword and location monitoring; unlimited AI-generated alt text; review management
Professional
$299/seat/mo
Unlimited social profiles; message tagging; competitor/tag/paid insights; Enhance Post by AI Assist
Advanced
$399/seat/mo
Enhance Reply by AI Assist; sentiment in Smart Inbox; Sprout API; helpdesk integrations; message spike alerts; team productivity reports
Enterprise
Custom
White-glove onboarding; dedicated SSO setup; priority support; plan tailored to enterprise needs
For everything else about each tool, read the full Brand24 review and Sprout Social review.
Side by side
| Company | ||
| Founded | 2011 | 2010 |
| HQ | Daytona Beach, FL, USA | Chicago, USA |
| AI model | Proprietary | Proprietary (Trellis AI agent) |
| User base | 16,700+ new users/month; 4,000+ brands | 30,000+ brands |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | 108 languages supported | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No — no permanent free tier |
| Free trial | Yes — 14 days | Yes — 30 days |
| Starting price | $249/mo | $99/mo (Essentials, per seat) |
| Enterprise | from $1499/mo (billed annually) | Custom |
| All plans | Individual Team Pro Business Enterprise — From $1,499/mo billed yearly | Essentials — $99/seat/mo Standard — $199/seat/mo Professional — $299/seat/mo Advanced — $399/seat/mo Enterprise — Custom |
| Positioning | ||
| Best for | Brand monitoring, social listening, and online reputation management for individuals, teams, agencies, and enterprises | Mid-market to enterprise social media teams and agencies |
| Differentiator | AI-powered brand monitoring with AI Sentiment Analysis, AI Events Detection, AI Brand Assistant (GPT-based), AI Insights, AI Topics, and AI Visibility module across plans | AI-powered Social Intelligence Platform with real-time signal detection, the Trellis AI agent for actionable insights, built-in influencer marketing, employee advocacy, and media monitoring via Newswhip — all in one unified suite. |
| Competitors | Mention, Brandwatch, Sprout Social, Hootsuite, Meltwater, Talkwalker | Hootsuite, Buffer, Brandwatch, Khoros, Sprinklr |
| Features | ||
| AI Brand Assistant | ✓ | — |
| AI Events Detection | ✓ | — |
| AI Sentiment Analysis | ✓ | — |
| Lightning Search | ✓ | — |
| Real Time Updates | ✓ | — |
| Smart Context Search | ✓ | — |
| AI Caption Gen | ✕ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✕ | ✓ |
| Competitor Analysis | ✓ | ✓ |
| Content Calendar | ✕ | ✓ |
| Content Repurposing | ✕ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✕ | ✓ |
| Link in Bio | ✕ | — |
| Post Scheduling | ✕ | ✓ |
| Supported Platforms | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Newsletters, Podcasts, News, Blogs, Forums, Reviews, Medium, Quora | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, Threads, YouTube |
| Team Features | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✓ |
| Key Integrations | Slack, Microsoft Teams, API, MCP (AI assistant secure access), Mobile App | Salesforce, Helpdesk platforms, Slack (Employee Advocacy alerts), UTM/pixel tracking, Newswhip, Google Analytics |
| Social Media | X (Twitter), Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, App Store, Twitch, Podcasts | Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, Threads, YouTube |
| Zapier | — | ✓ |
Section 02
Brand24 vs Sprout Social: common questions
Is Brand24 or Sprout Social cheaper?
Brand24's cheapest paid plan is $249/mo and Sprout Social's is $99/mo (Essentials, per seat). Compare what each plan includes below before going on price alone.
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