Leonardo.Ai vs Recraft
Leonardo.Ai uniquely has 10 features · Recraft uniquely has 6 features.
| Leonardo.Ai | Recraft | |
|---|---|---|
| Company | ||
| Founded | 2022 | 2022 |
| HQ | Sydney, Australia | San Francisco, USA |
| AI model | Proprietary (Phoenix, Lucid Origin, Lucid Realism, Motion 1.0/2.0, plus FLUX and third-party models) | Recraft V4.1 (proprietary), plus Flux, GPT Image, Seedream, Kling, Veo, Sora, Seedance, Grok Imagine Video |
| User base | 4M+ users (based on public reports) | — |
| Platforms | Web, API | Web |
| Languages | English only (interface); content generation supports multilingual prompts | English (interface); multi-language prompt support |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes | Yes |
| Free trial | No | No — free tier available indefinitely |
| Starting price | $12/mo | $12/mo |
| Enterprise | Custom — contact sales | Custom — contact sales |
| Refund policy | — | Refund available if fewer than 30 credits used total and payment within last 30 days |
| All plans | Essential$12/moPremium$30/moUltimate$60/mo | FreeFreeBasic$12/moPro$20/mo (up to $160/mo)Teams$22/mo per seat (up to $176/mo per seat) |
| Positioning | ||
| Best for | AI art generation for casual creators, hobbyists, semi-professionals, and small businesses | Professional creators and teams needing AI image and video generation |
| Differentiator | Leonardo.Ai combines a highly customizable token-based image and video generation platform with proprietary model training, real-time canvas tools, Blueprints workflow automation, and a developer API — all in one creator-first ecosystem. | Editable SVG vector generation, custom styles from reference images, and outpainting in both Studio and API |
| Competitors | Midjourney, Adobe Firefly, Stable Diffusion, DALL-E 3, Ideogram, Runway | Midjourney, Adobe Firefly, Stable Diffusion, DALL-E 3, Ideogram |
| Features | ||
| Background Removal | — | ✓ |
| Fast Tokens | ✓ | — |
| Figma Plugin | — | ✓ |
| Negative Prompts | — | ✓ |
| Personal AI Models | ✓ | — |
| Personal Collections | ✓ | — |
| Svg Vector Generation | — | ✓ |
| Token Bank | ✓ | — |
| Top Up Tokens | ✓ | — |
| Unlimited Relaxed Image Generation | ✓ | — |
| Video Generation | — | ✓ |
| Aspect Ratio | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Formats | PNG/JPG (images); MP4 (video) — exact formats not fully enumerated in scraped text | SVG (vector), PNG, JPG, and standard raster formats |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | ✓ | — |
| Negative Prompts | ✓ | — |
| Outpainting | ✓ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | — | ✕ |
| Key Integrations | Developer REST API, Blueprints workflow automation, Realtime Canvas, Realtime Generation | Recraft API (REST); Stripe for payments; external models: Flux, GPT Image, Seedream, Kling, Veo, Sora, Seedance, Grok Imagine Video, Nano Banana |
| Photoshop Plugin | — | ✕ |