Leonardo.Ai vs Midjourney
Leonardo.Ai uniquely has 9 features · Midjourney uniquely has 1 feature.
| Leonardo.Ai | Midjourney | |
|---|---|---|
| Company | ||
| Founded | 2022 | 2022 |
| HQ | Sydney, Australia | San Francisco, USA |
| AI model | Proprietary (Phoenix, Lucid Origin, Lucid Realism, Motion 1.0/2.0, plus FLUX and third-party models) | Proprietary (Midjourney V6.1 / V7 / V8 Alpha) |
| User base | 4M+ users (based on public reports) | 20M+ |
| Platforms | Web, API | Web, Discord |
| Languages | English only (interface); content generation supports multilingual prompts | English primary (multilingual prompt support) |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes | No |
| Free trial | No | No (discontinued March 2023) |
| Starting price | $12/mo | $10/mo (Basic) |
| Enterprise | Custom — contact sales | Custom |
| Refund policy | — | No refunds (strict no-refund policy) |
| All plans | Essential$12/moPremium$30/moUltimate$60/mo | Basic$10/moStandard$30/moPro$60/moMega$120/mo |
| Positioning | ||
| Best for | AI art generation for casual creators, hobbyists, semi-professionals, and small businesses | Artists, designers, and creatives seeking high-aesthetic AI image generation |
| Differentiator | Leonardo.Ai combines a highly customizable token-based image and video generation platform with proprietary model training, real-time canvas tools, Blueprints workflow automation, and a developer API — all in one creator-first ecosystem. | Midjourney sets the aesthetic benchmark for AI image generation with its distinctive cinematic, painterly style and is widely regarded as producing the most visually stunning outputs in the industry. |
| Competitors | Midjourney, Adobe Firefly, Stable Diffusion, DALL-E 3, Ideogram, Runway | DALL-E 3, Stable Diffusion, Adobe Firefly, Ideogram, Leonardo AI |
| Features | ||
| Fast Tokens | ✓ | — |
| Personal AI Models | ✓ | — |
| Personal Collections | ✓ | — |
| Token Bank | ✓ | — |
| Top Up Tokens | ✓ | — |
| Unlimited Relaxed Image Generation | ✓ | — |
| Aspect Ratio | ✓ | ✓ |
| Background Removal | — | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| ControlNet | — | ✕ |
| Export Formats | PNG/JPG (images); MP4 (video) — exact formats not fully enumerated in scraped text | PNG, JPG (WEBP on web platform) |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | ✓ | ✕ |
| Negative Prompts | ✓ | ✓ |
| Outpainting | ✓ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Watermark | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | — | ✕ |
| Figma Plugin | — | ✕ |
| Key Integrations | Developer REST API, Blueprints workflow automation, Realtime Canvas, Realtime Generation | Discord (primary interface), Midjourney Web App, limited API for developers |
| Photoshop Plugin | — | ✕ |