Ideogram vs Recraft
Recraft uniquely has 8 features · Ideogram uniquely has 1 feature.
| Ideogram | Recraft | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2022 |
| HQ | Toronto, Canada | San Francisco, USA |
| AI model | Ideogram 3.0 (Proprietary) | Recraft V4.1 (proprietary), plus Flux, GPT Image, Seedream, Kling, Veo, Sora, Seedance, Grok Imagine Video |
| User base | 1M+ | — |
| Platforms | Web, iOS, Android | Web |
| Languages | English (primary), multiple languages supported | English (interface); multi-language prompt support |
| Pricing | ||
| Pricing model | — | Freemium |
| Free plan | Yes | Yes |
| Free trial | No | No — free tier available indefinitely |
| Starting price | Basic Plan is free | $12/mo |
| Enterprise | Custom | Custom — contact sales |
| Refund policy | No Refunds | Refund available if fewer than 30 credits used total and payment within last 30 days |
| All plans | Plus$20/moPro$60/mo | FreeFreeBasic$12/moPro$20/mo (up to $160/mo)Teams$22/mo per seat (up to $176/mo per seat) |
| Positioning | ||
| Best for | Designers, marketers, and content creators needing high-quality text rendering in AI-generated images | Professional creators and teams needing AI image and video generation |
| Differentiator | Ideogram leads the industry in AI text rendering accuracy within images, making it uniquely suited for logos, posters, and typography-heavy creative work. | Editable SVG vector generation, custom styles from reference images, and outpainting in both Studio and API |
| Competitors | Midjourney, DALL-E 3, Adobe Firefly, Stable Diffusion, Leonardo AI | Midjourney, Adobe Firefly, Stable Diffusion, DALL-E 3, Ideogram |
| Features | ||
| Background Removal | — | ✓ |
| Figma Plugin | — | ✓ |
| Negative Prompts | — | ✓ |
| Svg Vector Generation | — | ✓ |
| Video Generation | — | ✓ |
| Aspect Ratio | ✓ | ✓ |
| Background Removal | ✓ | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| ControlNet | ✕ | — |
| Export Formats | PNG, JPG | SVG (vector), PNG, JPG, and standard raster formats |
| Image Animation | ✕ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | ✕ | — |
| Negative Prompts | ✓ | — |
| Outpainting | ✕ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✕ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✕ | — |
| Video Upscaling | ✕ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✕ |
| Figma Plugin | ✕ | — |
| Key Integrations | REST API, third-party automation via API | Recraft API (REST); Stripe for payments; external models: Flux, GPT Image, Seedream, Kling, Veo, Sora, Seedance, Grok Imagine Video, Nano Banana |
| Photoshop Plugin | ✕ | ✕ |