Adobe Firefly vs Midjourney
Adobe Firefly uniquely has 3 features.
| Adobe Firefly | Midjourney | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2022 |
| HQ | San Jose, USA | San Francisco, USA |
| AI model | Firefly Image Model 4 (proprietary) + third-party models (Flux, Kling, Veo, Sora, ChatGPT Image, Runway) | Proprietary (Midjourney V6.1 / V7 / V8 Alpha) |
| User base | 100M+ (Adobe ecosystem) | 20M+ |
| Platforms | Web, iOS, Android | Web, Discord |
| Languages | 25+ | English primary (multilingual prompt support) |
| Pricing | ||
| Free plan | Yes | No |
| Free trial | Yes — free trial available on Standard and Pro plans | No (discontinued March 2023) |
| Starting price | $9.99/mo (Firefly Standard — 2,000 generative credits/mo) | $10/mo (Basic) |
| Enterprise | — | Custom |
| Refund policy | Refunds often within a 14-day window; enterprise pricing uses contact sales/custom quotes. | No refunds (strict no-refund policy) |
| All plans | Firefly Standard$9.99/moFirefly Pro$19.99/moFirefly Pro Plus$34.97/moFirefly Premium$118.93/mo | Basic$10/moStandard$30/moPro$60/moMega$120/mo |
| Positioning | ||
| Best for | Creative professionals, marketers, and content creators in the Adobe ecosystem | Artists, designers, and creatives seeking high-aesthetic AI image generation |
| Differentiator | Commercially safe AI image and video generation trained on licensed content, with deep Adobe Creative Cloud integration including Photoshop and Express | Midjourney sets the aesthetic benchmark for AI image generation with its distinctive cinematic, painterly style and is widely regarded as producing the most visually stunning outputs in the industry. |
| Competitors | Midjourney, DALL-E 3, Stable Diffusion, Canva AI, Ideogram | DALL-E 3, Stable Diffusion, Adobe Firefly, Ideogram, Leonardo AI |
| Features | ||
| Aspect Ratio | ✓ | ✓ |
| Background Removal | ✓ | ✓ |
| Batch Generation | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| ControlNet | — | ✕ |
| Export Formats | PNG, JPG, MP4 (video); format availability varies by model | PNG, JPG (WEBP on web platform) |
| Image Animation | ✓ | ✓ |
| Image Reference | ✓ | ✓ |
| Image to Image | ✓ | ✓ |
| Inpainting | ✓ | ✓ |
| LoRA Support | — | ✕ |
| Negative Prompts | ✓ | ✓ |
| Outpainting | ✓ | ✓ |
| Private Generations | ✓ | ✓ |
| Prompt Customization | ✓ | ✓ |
| Style Controls | ✓ | ✓ |
| Text to Image | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| Upscaling | ✓ | ✓ |
| Video Style Transfer | ✓ | — |
| Video Upscaling | ✓ | — |
| Watermark | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✕ | ✕ |
| Figma Plugin | — | ✕ |
| Key Integrations | Adobe Photoshop, Adobe Express Premium, Adobe Firefly Boards, Adobe Firefly Video Editor, Adobe Creative Cloud, Firefly mobile app | Discord (primary interface), Midjourney Web App, limited API for developers |
| Photoshop Plugin | ✓ | ✕ |