Klaviyo vs Shopify
Klaviyo uniquely has 20 features · Shopify uniquely has 13 features.
| Klaviyo | Shopify | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2006 |
| HQ | Boston, USA | Ottawa, Canada |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary |
| User base | 196,000+ | 4M+ merchants |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | No | No — 3-day free trial then $1/month for 3 months |
| Free trial | No — free plan available indefinitely | Yes — 3 days (then $1/mo for 3 months) |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | $25/mo — Basic |
| Enterprise | Custom | From $2,300/mo — Plus plan |
| All plans | FreereeMarketingcales by profile count usageData + Analyticscales by usage usageServicecales by usage usageComposer (AI Agent)0% OFF promotion notedCustomer Agent (AI Agent)0% OFF promotion notedEnterpriseustom | Basic25/mo (or $29/mo billed yearly)Grow65/mo (or $79/mo billed yearly)Advanced399/mo (or $299/mo billed yearly)Plusrom $2,300/moAgentic0/mo usagePOS Pro$89/mo per location |
| Positioning | ||
| Best for | E-commerce marketing automation | Solo entrepreneurs to enterprise brands launching and managing e-commerce stores |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Sidekick is a commerce-obsessed AI assistant built natively into every Shopify store, capable of writing product descriptions, analyzing pricing, creating social content, managing discounts, and executing store tasks via natural language prompts. |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | WooCommerce, BigCommerce, Wix eCommerce, Squarespace Commerce, Magento |
| Features | ||
| AI Agents | ✓ | , |
| Composer Agent | ✓ | , |
| Customer Agent | ✓ | , |
| Customer Hub | ✓ | , |
| Data & Analysis Plans | ✓ | , |
| Helpdesk | ✓ | , |
| Ad Copy Gen | , | ✓ |
| AI Agents | ✓ | , |
| API Webhooks | ✓ | , |
| Bulk Upload | , | ✓ |
| Conditional Logic | ✓ | , |
| Custom Code | ✓ | , |
| Data Transform | ✓ | , |
| Error Handling | ✓ | , |
| Execution Logs | ✓ | , |
| Human in Loop | ✓ | , |
| Image Editing | , | ✓ |
| Inventory Integration | , | ✓ |
| Marketplace Listing | , | ✓ |
| Num Integrations | 350+ | — |
| Pricing Intelligence | , | ✓ |
| Product Data Enrichment | , | ✓ |
| Product Description Gen | , | ✓ |
| Scheduled Runs | ✓ | , |
| SEO Title Optimization | , | ✓ |
| Team Features | ✓ | , |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | — |
| Visual Builder | ✓ | , |
| Integrations | ||
| Amazon | , | ✓ |
| API Access | ✓ | ✓ |
| Etsy | , | ✓ |
| Google Workspace | ✓ | , |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Shopify App Store (largest commerce ecosystem), Meta/Instagram, TikTok, Google, Amazon, Pinterest, PayPal, Stripe, ShipBob, Klaviyo, Zapier |
| Shopify | , | ✓ |
| Slack | ✓ | , |
| Webhook Support | ✓ | , |
| Woocommerce | , | ✕ |
| Zapier | , | ✓ |