Shopify vs Wix
Shopify uniquely has 13 features · Wix uniquely has 8 features.
| Shopify | Wix | |
|---|---|---|
| Company | ||
| Founded | 2006 | 2006 |
| HQ | Ottawa, Canada | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 4M+ merchants | 300M+ sites built |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No — 3-day free trial then $1/month for 3 months | Yes — free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes — 3 days (then $1/mo for 3 months) | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $25/mo — Basic | $17/mo — Light |
| Enterprise | From $2,300/mo — Plus plan | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Basic$25/mo (or $29/mo billed yearly)Grow$65/mo (or $79/mo billed yearly)Advanced$399/mo (or $299/mo billed yearly)PlusFrom $2,300/moAgentic$0/mo usagePOS Pro+$89/mo per location | Free$0/moLight$17/moCore$29/moBusiness$39/moBusiness Elite$159/mo |
| Positioning | ||
| Best for | Solo entrepreneurs to enterprise brands launching and managing e-commerce stores | Small businesses, entrepreneurs, freelancers, and creatives building professional websites without coding |
| Differentiator | Sidekick is a commerce-obsessed AI assistant built natively into every Shopify store, capable of writing product descriptions, analyzing pricing, creating social content, managing discounts, and executing store tasks via natural language prompts. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools — eCommerce, scheduling, CRM, email marketing, and SEO — all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | WooCommerce, BigCommerce, Wix eCommerce, Squarespace Commerce, Magento | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| Ad Copy Gen | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Brand Kit | — | ✓ |
| Bulk Upload | ✓ | — |
| Image Editing | ✓ | — |
| Inventory Integration | ✓ | — |
| Logo Generation | — | ✓ |
| Marketplace Listing | ✓ | — |
| Presentation Design | — | ✕ |
| Pricing Intelligence | ✓ | — |
| Product Data Enrichment | ✓ | — |
| Product Description Gen | ✓ | — |
| Resize Tool | — | ✓ |
| SEO Title Optimization | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| UI Wireframe | — | ✕ |
| Integrations | ||
| Amazon | ✓ | — |
| API Access | ✓ | ✓ |
| Etsy | ✓ | — |
| Google Slides | — | ✕ |
| Key Integrations | Shopify App Store (largest commerce ecosystem), Meta/Instagram, TikTok, Google, Amazon, Pinterest, PayPal, Stripe, ShipBob, Klaviyo, Zapier | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
| Woocommerce | ✕ | — |
| Zapier | ✓ | — |