Head-to-head · facts checked 24 Sept 2026
Shopify vs Wix
Shopify uniquely has 13 features · Wix uniquely has 8 features.
From
$39/mo (Basic)
Free plan
No
The verdict
Shopify or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Shopify
Basic
$39/mo · $348/yr
Grow
$105/mo · $948/yr
Advanced
$399/mo · $3,588/yr
Plus
From $2,300/mo
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full Shopify review and Wix review.
Side by side
| Company | ||
| Founded | 2006 | 2006 |
| HQ | Ottawa, Canada | Tel Aviv, Israel |
| AI model | Proprietary | Proprietary (Aria AI) |
| User base | 4M+ merchants | 300M+ sites built |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | Yes, 3 days | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $39/mo (Basic) | $17/mo, Light |
| Enterprise | From $2,300/mo, Plus plan | Custom — contact sales (Book a Demo) |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Basic — $39/mo Grow — $105/mo Advanced — $399/mo Plus — From $2,300/mo | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | Merchants who want the whole store in one subscription: hosting, checkout, payments and an app marketplace, with full theme code access | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | Sidekick is a commerce-obsessed AI assistant built natively into every Shopify store, capable of writing product descriptions, analyzing pricing, creating social content, managing discounts, and executing store tasks via natural language prompts. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | WooCommerce, BigCommerce, Wix eCommerce, Squarespace Commerce, Magento | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| Ad Copy Gen | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Brand Kit | — | ✓ |
| Bulk Upload | ✓ | — |
| Image Editing | ✓ | — |
| Inventory Integration | ✓ | — |
| Logo Generation | — | ✓ |
| Marketplace Listing | ✓ | — |
| Presentation Design | — | ✕ |
| Pricing Intelligence | ✓ | — |
| Product Data Enrichment | ✓ | — |
| Product Description Gen | ✓ | — |
| Resize Tool | — | ✓ |
| SEO Title Optimization | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| UI Wireframe | — | ✕ |
| Integrations | ||
| Amazon | ✓ | — |
| API Access | ✓ | ✓ |
| Etsy | ✓ | — |
| Google Slides | — | ✕ |
| Key Integrations | Shopify App Store (largest commerce ecosystem), Meta/Instagram, TikTok, Google, Amazon, Pinterest, PayPal, Stripe, ShipBob, Klaviyo, Zapier | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | ✓ | ✕ |
| WooCommerce | ✕ | — |
| Zapier | ✓ | — |
Section 02
Shopify vs Wix: common questions
Is Shopify or Wix cheaper?
Shopify's cheapest paid plan is $39/mo (Basic) and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Keep comparing
More Shopify matchups
