Keyword Insights vs Semrush
Semrush uniquely has 4 features.
| Keyword Insights | Semrush | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2008 |
| HQ | London, United Kingdom | Boston, USA |
| AI model | Proprietary (NLP + ML models with Information Gain) | Proprietary |
| User base | — | 10M+ users |
| Platforms | Web | Web, Chrome Extension, iOS, Android |
| Languages | English primarily | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No — Pay As You Go available via $1 trial (5,000 one-time credits) | Yes — limited free account available |
| Free trial | Yes — $1 for 7 days with access to all features and 5,000 credits | Yes — 7 days |
| Starting price | $58/mo (Basic) | $139/mo (SEO plan) |
| Enterprise | Custom pricing — request a demo | Custom — request demo |
| All plans | Basic$58/moProfessional$99/moPremium$299/moEnterpriseCustomPay as you go$0.01/credit per credit | SEO$139/moStarter (SEO + AI Search)$199/moPro+ (SEO + AI Search)$299/moAdvanced (SEO + AI Search)$549/mo |
| Positioning | ||
| Best for | SEO agencies, content marketers, and enterprise teams building topical authority | SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring |
| Differentiator | Clusters keywords by SERP similarity using NLP to reveal exact pages to build and topical gaps, plus surfaces Reddit/Quora/YouTube mentions to influence AI search answers. | Semrush One unifies traditional SEO and AI search visibility (LLM citation tracking) on a single platform built on 17 years of search intelligence, with 28B keywords, 43T backlinks, and 289M+ LLM prompts monitored. |
| Competitors | Semrush, Ahrefs, Surfer SEO, Clearscope, MarketMuse, Frase | Ahrefs, Moz, Mangools, SE Ranking, Surfer SEO, BrightEdge |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✕ | ✓ |
| CMS | WordPress | WordPress, Google Docs, Shopify via integrations |
| Google Docs | ✕ | ✓ |
| Key Integrations | Google Search Console, WordPress, Public API | Google Analytics, Google Search Console, Google Ads, Adobe (parent company), Lovable AI builder, ChatGPT, MCP access, Zapier, WordPress, Google Docs |
| Wordpress | ✓ | ✓ |
| Zapier | — | ✓ |