Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · helpdesks · facts checked 13 Sept 2026

Freshworks vs Kustomer

Kustomer scores 8.1 to Freshworks's 7.8 among the helpdesks we rate.

Freshworks
#5 of 16 helpdesks
7.8
/ 10
From
$19/mo per agent (Freshservice Starter, billed yearly)
Free plan
No
Kustomer
#4 of 16 helpdesks
8.1
/ 10
From
Custom — contact sales
Free plan
No
The verdict

Kustomer wins, 8.1 to 7.8

Freshworks uniquely has 9 features.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Small teams on a budget
Too close to call
Freshworks 6.5 · Kustomer 8.8 on pricing
  • Free plan: Freshworks no, Kustomer not published
  • Free trial: Freshworks 14 days, Kustomer not published
Answering customers with AI
Too close to call
Freshworks 7.2 · Kustomer 7.5 on ai that answers your customers
  • What the AI learns from: Freshworks not published, Kustomer Help_center
  • Languages the AI answers in: Freshworks 60 languages, Kustomer not published
  • AI included in the price: Included against Per_resolution
Support teams on many channels
Too close to call
Freshworks 8.8 · Kustomer 8.8 on channels and running a support team
  • Channels it works in: Freshworks Email, live_chat, whatsapp, sms, messenger, instagram, Kustomer Email, live_chat, sms, voice, whatsapp, instagram
Regulated industries
Too close to call
Freshworks 9.5 · Kustomer 9.5 on security and privacy
  • Choice of data region: Freshworks Us, eu, ae, in, au, Kustomer Us, eu, in
Section 01

How they score

Both are scored the same way, against the other helpdesks we rate, from facts on each vendor's own pages. Kustomer leads on 2 of 7 criteria.

AI that answers your customers25% of the score
Freshworks7.2
Kustomer7.5
Pricing20% of the score
Freshworks6.5
Kustomer8.8
Channels15% of the score
Freshworks8.0
Kustomer8.0
Security and privacy15% of the score
Freshworks9.5
Kustomer9.5
Running a support team10% of the score
Freshworks10.0
Kustomer10.0
Integrations10% of the score
Freshworks7.5
Kustomer7.5
Support and branding5% of the score
Freshworks6.2
Kustomer1.2
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

AI included in the price
Kustomer
Freshworks
Per_resolution
source ↗
Kustomer
Included
source ↗
Ways to reach support
Freshworks
Freshworks
Email, phone, community
source ↗
Kustomer
Email
source ↗

Published by only one of them

What the AI learns from
Freshworks
Not published
Kustomer
Help_center
source ↗
Languages the AI answers in
Freshworks
60 languages
source ↗
Kustomer
Not published
Monthly price, cheapest paid plan
Freshworks
$23
source ↗
Kustomer
Does not apply
Price per resolution or conversation
Freshworks
Does not apply
Kustomer
Not published
Free plan
Freshworks
No
source ↗
Kustomer
Not published
Free trial
Freshworks
14 days
source ↗
Kustomer
Not published
Channels it works in
Freshworks
Email, live_chat, whatsapp, sms, messenger, instagram
source ↗
Kustomer
Email, live_chat, sms, voice, whatsapp, instagram
source ↗
Choice of data region
Freshworks
Us, eu, ae, in, au
source ↗
Kustomer
Us, eu, in
source ↗
Connects to Zendesk, Salesforce, HubSpot, Shopify and others
Freshworks
Salesforce, hubspot, shopify, slack, zapier
source ↗
Kustomer
Salesforce, shopify, slack, zapier
source ↗
Remove the vendor's branding
Freshworks
Not published
Kustomer
No
Where they match (11)
AI helps your human agents
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
SOC 2
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
HIPAA
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
ISO 27001
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Single sign-on
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Audit log
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Does not train AI on your data
Freshworks
Not published
Kustomer
Not published
Shared inbox or tickets
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Help center
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
SLA policies
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Automation rules
Freshworks
Yes
source ↗
Kustomer
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Freshworks

Starter
$29/mo · $19/mo per agent billed yearly ($228/yr)
Incident management, knowledge management, task management, support portal; 14-day free trial
Growth
$59/mo · $49/mo per agent billed yearly ($588/yr)
Service catalog, SLA management, on-call management, cloud management; Freddy AI Copilot add-on
Pro
$119/mo · $99/mo per agent billed yearly ($1,188/yr)
Unified IT service management with AI; Freddy AI Copilot add-on
Enterprise
Custom
Advanced features and customizations

Kustomer

Kustomer does not publish a plan list we could read.

For everything else about each tool, read the full Freshworks review and Kustomer review.

Section 04

Freshworks vs Kustomer: common questions

Which is better, Freshworks or Kustomer?

Kustomer scores 8.1 and Freshworks 7.8 out of 10 among the helpdesks we rate. Kustomer is ahead on aI that answers your customers and pricing. Freshworks is ahead on support and branding.

Is Freshworks or Kustomer cheaper?

Freshworks's cheapest paid plan is $19/mo per agent (Freshservice Starter, billed yearly) and Kustomer's is Custom — contact sales. Compare what each plan includes below before going on price alone.

Keep comparing