Frase vs Semrush
Semrush uniquely has 4 features.
| Frase | Semrush | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2008 |
| HQ | Boston, USA | Boston, USA |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary |
| User base | 30,000+ | 10M+ users |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web, Chrome Extension, iOS, Android |
| Languages | English primarily, some multilingual support | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | Yes — limited free account available |
| Free trial | Yes — 7 days, no credit card required | Yes — 7 days |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $139/mo (SEO plan) |
| Enterprise | Custom — scoped to org | Custom — request demo |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | SEO$139/moStarter (SEO + AI Search)$199/moPro+ (SEO + AI Search)$299/moAdvanced (SEO + AI Search)$549/mo |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | SEO professionals, digital marketers, agencies, and enterprises seeking comprehensive search visibility and AI search monitoring |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | Semrush One unifies traditional SEO and AI search visibility (LLM citation tracking) on a single platform built on 17 years of search intelligence, with 28B keywords, 43T backlinks, and 289M+ LLM prompts monitored. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Ahrefs, Moz, Mangools, SE Ranking, Surfer SEO, BrightEdge |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | — | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress, Google Docs, Shopify via integrations |
| Google Docs | ✕ | ✓ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | Google Analytics, Google Search Console, Google Ads, Adobe (parent company), Lovable AI builder, ChatGPT, MCP access, Zapier, WordPress, Google Docs |
| Wordpress | ✓ | ✓ |
| Zapier | — | ✓ |