Frase vs Rankability
Frase uniquely has 2 features · Rankability uniquely has 1 feature.
| Frase | Rankability | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2024 |
| HQ | Boston, USA | St. Louis, MO, United States |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary (IBM Watson NLP + Google data integration) |
| User base | 30,000+ | 500+ agencies |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web |
| Languages | English primarily, some multilingual support | English primarily |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Free trial | Yes — 7 days, no credit card required | — |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $99/mo — Starter |
| Enterprise | Custom — scoped to org | — |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | Starter$99/moGrowth$199/moScale$399/moAgency$799/mo |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | Digital marketing agencies managing multiple clients for AI search visibility and SEO content optimization |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | All-in-one AI search visibility platform built specifically for agencies, combining traditional SEO content optimization with multi-platform AI answer engine tracking (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude) plus an AI search agent (Serena) that reads client data and prescribes exact actions. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Surfer SEO, Semrush Content Optimizer, Clearscope, MarketMuse, Frase |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | — |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | — |
| Google Docs | ✕ | — |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | Integrations & API for data sources, reporting and export workflows; AI platform data from ChatGPT, Perplexity, Google AI Mode, Gemini, Claude, Copilot, Grok |
| Wordpress | ✓ | — |