Frase vs Surfer
Surfer uniquely has 2 features.
| Frase | Surfer | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2017 |
| HQ | Boston, USA | Wrocław, Poland |
| AI model | Proprietary (multi-model, including Claude and Gemini integrations) | Proprietary |
| User base | 30,000+ | 150,000+ |
| Platforms | Web, Chrome Extension, API, MCP/CLI | Web, Chrome Extension, WordPress, Google Docs |
| Languages | English primarily, some multilingual support | Multiple (used across Southeast Asia and multiple markets per scrape) |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | No |
| Free trial | Yes — 7 days, no credit card required | Yes — free account available (Start for Free) |
| Starting price | $39/mo (Starter, annual) or $49/mo (monthly) | $59/mo, Discovery |
| Enterprise | Custom — scoped to org | $999/mo+ (tailored/custom) |
| All plans | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom | Discovery$59/moStandard$119/moPro$219/moPeace of Mind$359/moEnterpriseCustom |
| Positioning | ||
| Best for | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search | Marketers, SEO specialists, agencies, and content teams wanting data-driven content optimization and AI search visibility |
| Differentiator | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. | Surfer is the only closed-loop AI Visibility OS that combines content scoring, real-time optimization, and multi-LLM brand mention tracking (ChatGPT, Perplexity, Google AI, Gemini) in one unified workflow. |
| Competitors | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper | Clearscope, MarketMuse, Semrush, Ahrefs, Frase, NeuronWriter |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✕ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | — | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
| CMS | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) | WordPress, Google Docs, Contentful (listed on Pro+) |
| Google Docs | ✕ | ✓ |
| Key Integrations | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring | WordPress, Google Docs, Contentful, Chrome Extension, Surfer API |
| Wordpress | ✓ | ✓ |