Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · content optimizers · facts checked 13 Sept 2026

Frase vs Surfer

Frase scores 7.5 to Surfer's 6.4 among the content optimizers we rate, and is the better pick for 2 of the 4 kinds of buyer below.

Frase
#2 of 14 content optimizers
7.5
/ 10
From
$39/mo (Starter, annual) or $49/mo (monthly)
Free plan
No
Surfer
#3 of 14 content optimizers
6.4
/ 10
From
$59/mo, Discovery
Free plan
No
The verdict

Frase wins, 7.5 to 6.4

Frase costs $49 a month on Starter, under Surfer's $59 on Discovery, and adds a technical site audit and backlink analysis, features Surfer does not have. Surfer answers with live chat support and a Chrome extension; Frase's support is email only and it has no browser extension. Frase supports content in 70 languages against Surfer's 18. Both write full articles and connect to WordPress.

Pick Frase if you want a technical audit and backlink data.

Pick Surfer if you want live chat and a Chrome extension.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Frase
Frase 8.3 · Surfer 5.7 on keyword research and rank tracking and site audit, competitors and backlinks
  • Technical site audit: Frase yes, Surfer no
  • Backlink analysis: Frase yes, Surfer no
Content writers and editors
Too close to call
Frase 10.0 · Surfer 10.0 on content writing and optimization
  • Content languages: Frase 70 languages, Surfer 18 languages
Freelancers on a budget
Frase
Frase 5.0 · Surfer 4.0 on pricing
  • Monthly price, cheapest paid plan: $49 against $59
Agencies and in-house teams
Surfer
Frase 5.7 · Surfer 8.5 on works with your tools and team and support
  • Chrome extension: Surfer yes, Frase no
  • Live chat with a person: Surfer yes, Frase no
  • Seats on the cheapest plan: 3 against 1
Section 01

How they score

Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. They split the criteria 2 each, with the rest level.

Keyword research and rank tracking30% of the score
Frase7.8
Surfer7.8
Site audit, competitors and backlinks20% of the score
Frase9.0
Surfer2.5
Pricing20% of the score
Frase5.0
Surfer4.0
Content writing and optimization15% of the score
Frase10.0
Surfer10.0
Works with your tools10% of the score
Frase6.0
Surfer8.0
Team and support5% of the score
Frase5.0
Surfer9.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Technical site audit
Frase
Frase
Yes
source ↗
Surfer
No
source ↗
Backlink analysis
Frase
Frase
Yes
source ↗
Surfer
No
source ↗
Monthly price, cheapest paid plan
Frase
Frase
$49
source ↗
Surfer
$59
source ↗
Chrome extension
Surfer
Frase
No
source ↗
Surfer
Yes
source ↗
Seats on the cheapest plan
Surfer
Frase
1
source ↗
Surfer
3
source ↗
Live chat with a person
Surfer
Frase
No
source ↗
Surfer
Yes
source ↗

Published by only one of them

Content languages
Frase
70 languages
source ↗
Surfer
18 languages
source ↗
Where they match (18)
Keyword rank tracker
Frase
Pages via Search Console
source ↗
Surfer
Pages via Search Console
source ↗
Rank updates
Frase
Weekly / on-demand
source ↗
Surfer
Weekly / on-demand
source ↗
Keyword research with volume and difficulty
Frase
Yes
source ↗
Surfer
Yes
source ↗
Keyword clustering
Frase
Yes
source ↗
Surfer
Yes
source ↗
Countries covered
Frase
Global (multi-country)
source ↗
Surfer
Global (multi-country)
source ↗
Connects Google Search Console
Frase
Yes
source ↗
Surfer
Yes
source ↗
Competitor analysis
Frase
Yes
source ↗
Surfer
Yes
source ↗
Local SEO
Frase
No
source ↗
Surfer
No
source ↗
Free plan
Frase
No
source ↗
Surfer
No
source ↗
Free trial
Frase
7 days
source ↗
Surfer
7 days
source ↗
Writes full articles
Frase
Yes
source ↗
Surfer
Yes
source ↗
Content editor with a score
Frase
Yes
source ↗
Surfer
Yes
source ↗
Content briefs
Frase
Yes
source ↗
Surfer
Yes
source ↗
Internal link suggestions
Frase
Yes
source ↗
Surfer
Yes
source ↗
WordPress
Frase
Yes
source ↗
Surfer
Yes
source ↗
API access
Frase
Yes
source ↗
Surfer
Yes
source ↗
Google Docs add-on
Frase
No
source ↗
Surfer
No
source ↗
White-label reports
Frase
Yes
source ↗
Surfer
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Frase

Starter
$49/mo · $468/yr
1 seat, 1 site, 10 articles & 50 audit pages/month, Content Guard watches 3 pages
Professional
$129/mo · $1,236/yr
3 seats, 5 sites, 40 articles & 250 audit pages/month, Content Guard watches 15 pages, content calendar, internal linking
Scale
$299/mo · $2,868/yr
5 seats, 5 sites, 100 articles & 1,000 audit pages/month, Content Guard watches 50 pages, client-ready reports, repurposing
Enterprise
Custom
Custom seats & domains, white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA

Surfer

Discovery
$59/mo · $588/yr
Create or Optimize 10 documents, Track 10 Pages, AI SEO Optimization Guidelines, Surfy AI Assistant & Humanizer
Standard
$114/mo · $1,188/yr
Create or Optimize 30 documents, Track AI Visibility, 25 AI Prompts refreshed weekly, Integrations, Brand Knowledge, 1-click Content Optimization, Team Collaboration, Plagiarism Checker, Rank Drop Det
Pro
$210/mo · $2,184/yr
Everything in Standard plus: Create or Optimize 100 documents, Track AI Visibility, 50 AI Prompts refreshed daily, 5 Brand Workspaces, 1-click Internal Linking, Content Ideas & Coverage Gap, Templates
Peace of Mind
$344/mo · $3,588/yr
Everything in Pro plus: Unlimited documents, Unlimited Brand Workspaces, Advanced SERP Analysis, Personalized Onboarding, Dedicated Success Manager, API Access
Enterprise
Custom
Tailored packages, SSO & Enterprise-grade Security, Legal Onboarding Assistance, Custom Limits, White-label, Comprehensive Advisory Program, Early access to new features, Tailored Team Onboarding, Pri

For everything else about each tool, read the full Frase review and Surfer review.

Section 04

Frase vs Surfer: common questions

Which is better, Frase or Surfer?

Frase scores 7.5 and Surfer 6.4 out of 10 among the content optimizers we rate. Frase is ahead on site audit, competitors and backlinks and pricing. Surfer is ahead on works with your tools and team and support.

Is Frase or Surfer cheaper?

Frase's cheapest paid plan is $39/mo (Starter, annual) or $49/mo (monthly) and Surfer's is $59/mo, Discovery. Compare what each plan includes below before going on price alone.

Do Frase and Surfer have a free plan?

Neither has a free plan.

What can Frase do that Surfer cannot?

On the facts both vendors publish: technical site audit and backlink analysis.

What can Surfer do that Frase cannot?

On the facts both vendors publish: chrome extension and live chat with a person.

Keep comparing