Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · content optimizers · facts checked 13 Sept 2026

Frase vs POP

Frase scores 7.5 to POP's 6.1 among the content optimizers we rate, and is the better pick for 1 of the 4 kinds of buyer below.

Frase
#2 of 14 content optimizers
7.5
/ 10
From
$39/mo (Starter, annual) or $49/mo (monthly)
Free plan
No
POP
#5 of 14 content optimizers
6.1
/ 10
From
$40/mo (Basic)
Free plan
No
The verdict

Frase wins, 7.5 to 6.1

Frase uniquely has 1 feature · POP uniquely has 1 feature.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

SEO specialists doing research
Frase
Frase 8.3 · POP 5.4 on keyword research and rank tracking and site audit, competitors and backlinks
  • Technical site audit: Frase yes, POP no
  • Competitor analysis: Frase yes, POP no
  • Backlink analysis: Frase yes, POP no
  • But POP leads on keyword rank tracker: Scales by plan against Pages via Search Console
Content writers and editors
Too close to call
Frase 10.0 · POP 10.0 on content writing and optimization
  • Content languages: Frase 70 languages, POP 61 languages
Freelancers on a budget
Too close to call
Frase 5.0 · POP 5.0 on pricing
  • Monthly price, cheapest paid plan: Frase $49, POP $40
  • Free trial: Frase 7 days, POP not published
Agencies and in-house teams
POP
Frase 5.7 · POP 6.2 on works with your tools and team and support
  • Chrome extension: POP yes, Frase no
  • Live chat with a person: POP yes, Frase no
  • But Frase leads on wordPress: Frase yes, POP no
Section 01

How they score

Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. They split the criteria 2 each, with the rest level.

Keyword research and rank tracking30% of the score
Frase7.8
POP9.0
Site audit, competitors and backlinks20% of the score
Frase9.0
POP0.0
Pricing20% of the score
Frase5.0
POP5.0
Content writing and optimization15% of the score
Frase10.0
POP10.0
Works with your tools10% of the score
Frase6.0
POP5.0
Team and support5% of the score
Frase5.0
POP8.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Keyword rank tracker
POP
Frase
Pages via Search Console
source ↗
POP
Scales by plan
source ↗
Technical site audit
Frase
Frase
Yes
source ↗
POP
No
source ↗
Competitor analysis
Frase
Frase
Yes
source ↗
POP
No
source ↗
Backlink analysis
Frase
Frase
Yes
source ↗
POP
No
source ↗
WordPress
Frase
Frase
Yes
source ↗
POP
No
source ↗
Chrome extension
POP
Frase
No
source ↗
POP
Yes
source ↗
Live chat with a person
POP
Frase
No
source ↗
POP
Yes
source ↗

Published by only one of them

Rank updates
Frase
Weekly / on-demand
source ↗
POP
Not published
Monthly price, cheapest paid plan
Frase
$49
source ↗
POP
$40
source ↗
Free trial
Frase
7 days
source ↗
POP
Not published
Content languages
Frase
70 languages
source ↗
POP
61 languages
source ↗
Seats on the cheapest plan
Frase
1
source ↗
POP
Not published
Where they match (13)
Keyword research with volume and difficulty
Frase
Yes
source ↗
POP
Yes
source ↗
Keyword clustering
Frase
Yes
source ↗
POP
Yes
source ↗
Countries covered
Frase
Global (multi-country)
source ↗
POP
Global (multi-country)
source ↗
Connects Google Search Console
Frase
Yes
source ↗
POP
Yes
source ↗
Local SEO
Frase
No
source ↗
POP
No
source ↗
Free plan
Frase
No
source ↗
POP
No
source ↗
Writes full articles
Frase
Yes
source ↗
POP
Yes
source ↗
Content editor with a score
Frase
Yes
source ↗
POP
Yes
source ↗
Content briefs
Frase
Yes
source ↗
POP
Yes
source ↗
Internal link suggestions
Frase
Yes
source ↗
POP
Yes
source ↗
API access
Frase
Yes
source ↗
POP
Yes
source ↗
Google Docs add-on
Frase
No
source ↗
POP
No
source ↗
White-label reports
Frase
Yes
source ↗
POP
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Frase

Starter
$49/mo · $468/yr
1 seat, 1 site, 10 articles & 50 audit pages/month, Content Guard watches 3 pages
Professional
$129/mo · $1,236/yr
3 seats, 5 sites, 40 articles & 250 audit pages/month, Content Guard watches 15 pages, content calendar, internal linking
Scale
$299/mo · $2,868/yr
5 seats, 5 sites, 100 articles & 1,000 audit pages/month, Content Guard watches 50 pages, client-ready reports, repurposing
Enterprise
Custom
Custom seats & domains, white-label reports, branded client portal, SSO/SAML, dedicated account manager, SLA

POP

Basic
$40/mo · No yearly plan
20 POP credits/mo, 10 Watchdog pages, core POP reports
Unlimited
$62/mo · $739/yr
Unlimited POP & Watchdog reports, 50 credits/mo, 200 Watchdog pages, bulk optimization Saves $125.
Teams
$143/mo · $1,425/yr
120 credits/mo, 500 Watchdog pages, 5–100 sub-accounts, white-label PDF reports, $12/mo per added seat Saves $291.
White Glove
From $555/mo
Done-for-you on-page SEO service with dedicated account manager and full content delivery

For everything else about each tool, read the full Frase review and POP review.

Section 04

Frase vs POP: common questions

Which is better, Frase or POP?

Frase scores 7.5 and POP 6.1 out of 10 among the content optimizers we rate. Frase is ahead on site audit, competitors and backlinks and works with your tools. POP is ahead on keyword research and rank tracking and team and support.

Is Frase or POP cheaper?

Frase's cheapest paid plan is $39/mo (Starter, annual) or $49/mo (monthly) and POP's is $40/mo (Basic). Compare what each plan includes below before going on price alone.

Do Frase and POP have a free plan?

Neither has a free plan.

What can Frase do that POP cannot?

On the facts both vendors publish: technical site audit, competitor analysis, backlink analysis and wordPress.

What can POP do that Frase cannot?

On the facts both vendors publish: chrome extension and live chat with a person.

Keep comparing