ActiveCampaign vs Klaviyo
Klaviyo uniquely has 6 features.
| ActiveCampaign | Klaviyo | |
|---|---|---|
| Company | ||
| Founded | 2003 | 2012 |
| HQ | Chicago, USA | Boston, USA |
| AI model | Proprietary (Active Intelligence) | Proprietary (Klaviyo AI / K:AI) |
| User base | 180,000+ customers | 196,000+ |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Languages | English only (interface); content creation in multiple languages supported | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No — 14-day free trial only | No |
| Free trial | Yes — 14 days | No — free plan available indefinitely |
| Starting price | $15/mo — Starter | Usage-based (contact-tiered) — paid plans scale by profile count |
| Enterprise | $145/mo (starts at, billed annually) | Custom |
| Refund policy | 30-day money-back guarantee | — |
| All plans | Starter$15/moPlus$49/moPro$79/moEnterprise$145/mo | FreeFreeMarketingScales by profile count usageData + AnalyticsScales by usage usageServiceScales by usage usageComposer (AI Agent)30% OFF promotion notedCustomer Agent (AI Agent)30% OFF promotion notedEnterpriseCustom |
| Positioning | ||
| Best for | SMBs and growing teams seeking autonomous email marketing and CRM automation | E-commerce marketing automation |
| Differentiator | Active Intelligence 2.8 remembers brand details, learns from top campaigns, and autonomously executes cross-channel marketing across email, SMS, and WhatsApp without repeated instructions. | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk |
| Competitors | Klaviyo, HubSpot, Mailchimp, Drip, Brevo | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak |
| Features | ||
| AI Agents | — | ✓ |
| Composer Agent | — | ✓ |
| Customer Agent | — | ✓ |
| Customer Hub | — | ✓ |
| Data & Analysis Plans | — | ✓ |
| Helpdesk | — | ✓ |
| AI Agents | ✓ | ✓ |
| API Webhooks | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Custom Code | ✓ | ✓ |
| Data Transform | ✓ | ✓ |
| Error Handling | ✓ | ✓ |
| Execution Logs | ✓ | ✓ |
| Human in Loop | ✓ | ✓ |
| Num Integrations | 1,000+ | 350+ |
| Scheduled Runs | ✓ | ✓ |
| Team Features | ✓ | ✓ |
| Trigger Types | webhook / schedule / email open / form submit / tag / ecommerce / CRM event / SMS / WhatsApp | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission |
| Visual Builder | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Google Workspace | ✓ | ✓ |
| Key Integrations | Shopify, Salesforce, WooCommerce, Zapier, Slack | Shopify, WooCommerce, Magento, Salesforce, BigCommerce |
| Slack | ✓ | ✓ |
| Webhook Support | ✓ | ✓ |