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Wizzy Review

Wizzy is an AI site search tool for Magento and other online stores, surfacing bestsellers store-wide and adjusting results by shopper location rather than by individual shopper history. Visual search is available on its higher tier, and it does not train its models on your store data. There is a free trial, but no permanent free plan.

Visit Wizzy →From $199/mo

Research-based review. Features and prices are checked on the vendor's own website, and the score is worked out from those facts. We haven't tested it hands-on yet.

The verdict

Wizzy suits Shopify and Magento stores wanting visual search without training AI on their data, but it offers no free plan and, unlike Fast Simon, does not rank results per individual shopper.

Pros

  • Semantic search understands natural-language queries beyond exact keywords.
  • Visual search lets shoppers find products by uploading a photo or using a camera.
  • There is no setup fee and no minimum contract term.

Cons

  • There is no free plan; every tier is paid, starting at $199 a month after a 14-day trial.
  • Price rises with both the number of products indexed and the number of queries served.
  • 24/7 phone support comes only on Enterprise, at $1,999 a month.
  • Results do not personalize to the individual shopper; ranking adapts from store-wide behavior instead.
From $199/moFree plan NoFree trial Yes
5.4/10

Spec Score

Wizzy against 5 AI site search tools
#4
of 5 AI site search tools
-1.0
vs the average
88%
from published facts
Ahead of other AI site search tools
Privacy and trust+0.8
Behind other AI site search tools
Pricing-1.9What the search does beyond the basics-1.5Where it plugs in-0.9
Every criterion
Tap a row for the facts
What the search does beyond the basics4.5
-1.5 vs 6.0 avg9 of 20 points
Orders results per shopperno0 / 5.5
Search by imageyes4.5 / 4.5
Why these numbers

Orders results per shopper: Checked the AI Search product page (its dedicated ranking feature) and the Features page; ranking adapts from aggregate store-wide behavior ('your bestsellers... surface first') and from shopper location (Geo-Based Search), but no claim found that search RESULT ORDER itself differs per individual shopper the way Wizzy's own Recommendations product explicitly claims ('personalized for every shopper') for its recommendation widgets.

Search by image: Also on the Scale plan card: 'Visual search' listed as an included feature.

Where it plugs in5.8
-0.9 vs 6.7 avg14.5 of 25 points
Store platforms it works with3 store platforms2.6 / 4
Its own Shopify App Store listingyes2 / 2
Webhooksnot published, half points0.8 / 1.5
Apps it connects to2 integrations0.5 / 2.5
Why these numbers

Store platforms it works with: Counted from ecommerce_platforms. 'Magento' mapped to adobe_commerce.

Its own Shopify App Store listing: Listing found via the outbound link on wizzy.ai/integrations/shopify ('Find and install the Wizzy app from the Shopify App Store with one click'); the app's own slug (wizzy-search-filters) differs from the company name, so direct slug guesses (apps.shopify.com/wizzy, /wizzy-ai etc.) 404.

Apps it connects to: Counted from integrations. Only two named third-party (non-platform) integrations found stated on the pages read; ecommerce platform connections (Shopify, Magento) are recorded separately under ecommerce_platforms.

Pricing4.6
-1.9 vs 6.5 avg16.1 of 35 points
Cheapest paid plan, monthly$1991.4 / 4
Free planno0 / 2
Free trial14 days1 / 1
What the price grows withcatalogue_size1.2 / 2
Setup fee on topno1 / 1
Why these numbers

Cheapest paid plan, monthly: Cheapest paid plan on the monthly term. No monthly/yearly toggle found on either page (single price shown, no 'annual' or 'yearly' text present), so annual_monthly_usd is null throughout; the Shopify listing states charges are 'billed every 30 days'.

Free plan: Checked both the main pricing page and the Shopify App Store listing; every published tier on both has a monthly price starting at $199, only a free trial is offered, not a permanent free tier.

Free trial: Confirmed again on the Shopify App Store listing: '14-day free trial' shown under both the Starter and Growth plan cards.

What the price grows with: Tiers step up by both a product-catalogue ceiling and a query-volume ceiling together; catalogue_size chosen as the closer single enum fit.

Setup fee on top: Also checked the pricing page and its FAQ ('What is the implementation process and how long does it take?'), whose accordion answer text did not render in this pass; the features-page banner is an explicit, direct statement.

Privacy and trust7.0
+0.8 vs 6.2 avg14 of 20 points
Does not train AI on your store datayes3 / 3
SOC 2not published, half points1 / 2
GDPRnot published, half points1 / 2
Ways to reach support2 support channels2 / 3
Why these numbers

Does not train AI on your store data: Default is no training; the exception requires the customer's explicit opt-in authorization (not an opt-out arrangement), so recorded as true rather than 'opt_out'.

Ways to reach support: Counted from support_channels. Email support named on Growth; 'Priority support' on Scale does not name a channel; 24/7 phone support named on Enterprise. No chat widget, Slack, or community forum found stated on the pages read.

yesnonot published average for AI site search tools
How the Spec Score works

Scored from what Wizzy publishes on its own site. Not a hands-on test.

Compared with 5 AI site search tools. Facts checked 24 Sep 2026.

A fact the vendor does not publish gets half the points, or the typical value for a number, and says so. It never counts as a no. How we score.

Wizzy is an AI site search, filters, merchandising and analytics suite for e-commerce stores, sold on four monthly plans metered by the number of products indexed and queries served. What decides whether it suits you is the size of your catalogue, since the price climbs from Starter to Enterprise as both ceilings rise together.

Wizzy homepage screenshot
Wizzy, Homepage

What is Wizzy?

Wizzy is made by Wizzy Softech Private Limited, based in Ahmedabad, India. It works with Shopify, Magento and custom stores through a REST API, and has a listing on the Shopify App Store under the name Wizzy AI Search & Filter.

How Wizzy search works

Wizzy's contextual search reads intent rather than matching keywords alone, interpreting natural queries such as a request for a dress for a beach trip. It tolerates typos through fuzzy matching, and lets a merchant manage synonyms manually or let Wizzy detect them automatically. An AI autocomplete predicts intent and surfaces trending searches as a shopper types.

Filters adapt to the catalogue's own structure, with visual, hierarchical and range-based options. Merchants can boost or deboost products by inventory, margin or promotion, pin specific products, and redirect queries; a no-result prevention system falls back to suggested products instead of a dead end. Search analytics track top queries and flag zero-result searches to fix. Visual search lets a shopper upload a photo or use a camera to find matching products, and multilingual search detects a shopper's language automatically. Results do not personalize to the individual shopper; ranking instead adapts from aggregate clicks, views and purchases across the store. Catalogue size is capped by plan, from 25,000 products on the cheapest tier to unlimited on Enterprise.

Integrations and setup

Wizzy connects to Shopify, Magento and custom stores through its REST API, and integrates with Google Analytics and Facebook Pixel. There is no setup fee and no minimum contract term.

Wizzy pricing: what each plan gives

Wizzy pricing screenshot
Wizzy, Pricing

Wizzy has no free plan; every tier is a paid monthly plan, with a 14-day free trial. Starter costs $199 a month and allows up to 25,000 products and 100,000 queries. Growth costs $399 a month for up to 50,000 products and 200,000 queries. Scale costs $799 a month for up to 250,000 products and 1,000,000 queries. Enterprise costs $1,999 a month for unlimited products and unlimited queries, and adds a dedicated account manager, 24/7 phone support and an SLA. The price climbs with the size of the catalogue and the volume of queries served together, not either alone.

Privacy and security

Wizzy does not train shared AI models on customer store data, shopper data, catalogue data or search queries unless the store explicitly authorizes it. It complies with PCI DSS security norms. Support runs by email on Growth, and by 24/7 phone on Enterprise.

Who Wizzy suits

Wizzy suits stores that want fine control over ranking, filters and merchandising rules alongside visual and multilingual search, and that are comfortable with a catalogue-metered price that starts at $199 a month.

It suits less well stores on a tight budget, since there is no free plan, or stores that want search results to adapt to each individual shopper, since ranking adapts from store-wide behavior instead.

Screenshots

Wizzy features screenshot
Wizzy, Features

Frequently Asked Questions

How much does Wizzy cost?

There is no free plan. Wizzy starts at $199 a month for the Starter tier after a 14-day free trial, rising to $399, $799 and $1,999 a month as the number of products indexed and queries served grows.

Which store platforms does Wizzy work with?

Wizzy works with Shopify, Magento and custom stores through its REST API, and has its own listing on the Shopify App Store.

Can shoppers search by photo on Wizzy?

Yes. Wizzy's visual search lets a shopper upload a photo or use a camera to find matching products using computer vision.

Does Wizzy train AI models on my store's data?

No, not unless the store explicitly authorizes it. Wizzy does not otherwise use customer store data, shopper data, catalogue data or search queries to train shared AI models.

Wizzy is featured in

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