Nosto Review

Nosto is a Commerce Experience Platform that bundles onsite recommendations, category merchandising, bundles, post-purchase upsell, content personalization and email recommendations into one system, sold entirely on a custom quote. What decides whether it suits you is whether your store is ready for a quoted, annually renewing contract rather than a self-service monthly plan.

What is Nosto?

Nosto is made by Nosto Solutions Ltd, based in New York, United States. It works with Shopify, Salesforce Commerce Cloud, Shopware, Adobe Commerce and BigCommerce, and has a Shopify App Store listing.

What Nosto puts in front of shoppers

Nosto generates product recommendations from behavioral and transactional data, and builds dynamic bundles either manually or through automation. It handles cross-sell and upsell placements, post-purchase offers shown right after checkout, and category-page sorting that can be personalized to segments or individuals.

Beyond product placement, Nosto personalizes homepage content such as banners, copy and layouts, runs A/B tests on category pages, and lets merchants build audience segments. It embeds recommendations inside email sends, factors stock level into what it recommends, and reports revenue attributed to its onsite campaigns.

Integrations and setup

Nosto offers both a REST API and a GraphQL API for custom integration. It integrates with Klaviyo, Attentive, Yotpo, Tapcart, Google Analytics, TikTok, Instagram and Facebook. Onboarding is included as part of working with Nosto's Customer Success team, separate from paid Professional Services such as frontend development or campaign execution.

Nosto pricing: what each plan gives

Nosto does not publish prices; every package is built from two modular product suites and quoted after a demo. There is no self-service free trial. Instead, Nosto offers a structured Proof of Concept for qualified merchants. A subscription's initial term is set per order form, then automatically renews for successive twelve-month terms unless either party gives thirty days' notice.

Privacy and security

Nosto processes personal data as defined under GDPR and describes its handling of Customer Data and anonymized data under its terms of service.

Who Nosto suits

Nosto suits merchants who want recommendations, category merchandising, bundles, post-purchase upsell, content personalization and email recommendations managed as one connected platform, and who are prepared to go through a quote process rather than pick a plan off a page.

It suits less well anyone who wants to see a price or start using it before a sales conversation, since no figure is published and there is no self-service trial, only a Proof of Concept for qualified merchants.

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Frequently Asked Questions