Klaviyo vs Nosto
Klaviyo uniquely has 20 features · Nosto uniquely has 4 features.
| Klaviyo | Nosto | |
|---|---|---|
| Company | ||
| Founded | 2012 | 2011 |
| HQ | Boston, USA | Helsinki, Finland |
| AI model | Proprietary (Klaviyo AI / K:AI) | Proprietary (Experience.AI™ + Huginn agentic AI) |
| User base | 196,000+ | 1,500+ global brands |
| Platforms | Web, iOS, Android | Web |
| Languages | 25+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Custom |
| Free plan | No | No |
| Free trial | No — free plan available indefinitely | No |
| Starting price | Usage-based (contact-tiered) — paid plans scale by profile count | Custom pricing |
| Enterprise | Custom | Custom — modular pricing based on GMV, traffic, and selected modules |
| All plans | FreereeMarketingcales by profile count usageData + Analyticscales by usage usageServicecales by usage usageComposer (AI Agent)0% OFF promotion notedCustomer Agent (AI Agent)0% OFF promotion notedEnterpriseustom | , |
| Positioning | ||
| Best for | E-commerce marketing automation | Mid-market to enterprise ecommerce brands seeking AI-powered personalization, search, and merchandising |
| Differentiator | Usage-based pricing with AI agents including Composer Agent (marketing) and Customer Agent, plus Customer Hub and Helpdesk | Fully modular AI-powered Commerce Experience Platform combining personalization, search, merchandising, and agentic AI (Huginn) with no site speed impact and enterprise-grade 99.99% uptime SLA |
| Competitors | Mailchimp, Attentive, Postscript, Salesforce Marketing Cloud, Listrak | Algolia, Dynamic Yield, Bloomreach, Constructor.io, Yotpo |
| Features | ||
| AI Agents | ✓ | , |
| Composer Agent | ✓ | , |
| Customer Agent | ✓ | , |
| Customer Hub | ✓ | , |
| Data & Analysis Plans | ✓ | , |
| Helpdesk | ✓ | , |
| Ab Testing | , | ✓ |
| Ad Copy Gen | , | ✕ |
| AI Agents | ✓ | , |
| API Webhooks | ✓ | , |
| Bulk Upload | , | ✕ |
| Competitor Monitoring | , | ✕ |
| Conditional Logic | ✓ | , |
| Custom Code | ✓ | , |
| Data Transform | ✓ | , |
| Error Handling | ✓ | , |
| Execution Logs | ✓ | , |
| Human in Loop | ✓ | , |
| Image Editing | , | ✕ |
| Inventory Integration | , | ✓ |
| Marketplace Listing | , | ✕ |
| Num Integrations | 350+ | — |
| Pricing Intelligence | , | ✕ |
| Product Data Enrichment | , | ✓ |
| Product Description Gen | , | ✕ |
| Scheduled Runs | ✓ | , |
| SEO Title Optimization | , | ✕ |
| Team Features | ✓ | , |
| Trigger Types | behavioral event / purchase / web activity / email engagement / SMS / schedule / webhook / form submission | — |
| Visual Builder | ✓ | , |
| Integrations | ||
| Amazon | , | ✕ |
| API Access | ✓ | ✓ |
| Etsy | , | ✕ |
| Google Workspace | ✓ | , |
| Key Integrations | Shopify, WooCommerce, Magento, Salesforce, BigCommerce | Shopify, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, Magento 2, Commercetools, VTEX, Shopware, PrestaShop |
| Shopify | , | ✓ |
| Slack | ✓ | , |
| Webhook Support | ✓ | , |