Design is design.com's AI logo and brand maker: a written prompt generates a logo you can download free, or you can subscribe to unlock a wider set of design tools and a matching set of templates. Whether it suits you depends on whether the free logo download is enough, or whether you also need full legal ownership of the mark, which is a separate purchase either way.
What is Design?
Design is made by DesignCrowd Pty Ltd, trading as design.com, headquartered in Surry Hills, Australia. It runs in the browser; there's no dedicated app.
What Design gives you
A written prompt describing your business generates logo options, which you then adjust for font, color and layout. The finished logo downloads in PNG, JPG, SVG, EPS and PDF formats, and on the free tier that download costs nothing at all. Editing the logo, on the free tier or a paid one, is unlimited: you can return and make changes as many times as you like while your account or subscription stays active.
What that free or subscribed logo doesn't automatically include is full legal ownership. The license bundled with every package, including the paid tiers, is non-exclusive, meaning other customers can purchase and use the same logo design. Full, exclusive ownership requires a separate Exclusive License add-on.
Working with other people
Design has no real-time collaboration and no comment or approval workflow, and there's no API or third-party integrations. It doesn't maintain a stored brand kit that carries your colors and fonts automatically between separate designs; instead, thousands of templates cover business cards, social posts, letterheads, email signatures, websites and merchandise, which you apply to each design yourself. The tool runs in the browser only.
Design pricing: what each plan gives
There's a genuine free plan: the free logo editor and download, in PNG, JPG, SVG, EPS and PDF, cost nothing, though the wider set of design tools needs a paid plan for high-quality downloads. Starter costs $25 a month. Value costs $34 a month and adds a website. Premium is also listed at $34 a month and adds further tools on top of Value. No annual per-month figure is published for any of the three; the pricing page only says an annual plan brings a better rate, without stating a number.
There's no free trial, since the free plan already exists with no time limit. Full ownership of the logo is a separate Exclusive License: $15 a month, $60 a year (about $5 a month), or a one-time payment of $145.
Privacy and support
Design's privacy policy names GDPR directly as a standard it adheres to. It names no SOC 2 or similar certification, only SSL encryption. There's no single sign-on option. Commercial use is permitted on the free plan and every paid plan. Support is by email and a help center.
Who Design suits
Design suits someone who wants a real, no-cost logo download without a subscription, since the free tier includes vector and print-ready formats rather than a watered-down trial. It also suits someone who wants a written prompt to start from rather than a style questionnaire, and who's fine paying separately, later, for full ownership if they need it.
It suits less well anyone who wants a stored brand kit that carries colors and fonts automatically across every design, since that feature doesn't exist here, only templates you apply yourself. Anyone needing real-time collaboration, an API, or help with trademark registration should look elsewhere too, and anyone assuming a subscription includes full legal ownership of the logo should check first, since the base license bundled with every plan is non-exclusive.
How Design compares
Design scores 7.8 out of 10 among the AI logo makers we rate. These three do the same job and are the closest to it, compared on what each vendor publishes.
Looka
Looka steps you through a guided picker for name, style, colors and symbol, while Design.com generates a full logo from a typed prompt and adds its own AI photo editing, which Looka does not offer. Looka's cheapest one-time package costs $35, far below Design.com's $145, and Looka's package includes a brand kit that Design.com's leaves out. Design.com delivers 6 export formats against Looka's 3. Both let you keep making changes once you've bought.
Pick Looka if you want a lower one-time price with a brand kit included.
Pick Design if you want more export formats and built-in AI photo editing.
Turbologo
Turbologo builds your logo through a name, industry and style questionnaire and transfers full commercial and copyright rights once you buy, while Design.com generates a full design from a typed prompt and adds its own AI photo editing, which Turbologo does not offer. Turbologo runs its interface in 9 languages and its package includes a brand kit, which Design.com's does not. Design.com delivers 6 export formats against Turbologo's 3, and it offers a free plan that Turbologo does not.
Pick Turbologo if you want a bundled brand kit and an interface in several languages.
Pick Design if you want a free plan to start and built-in AI photo editing.
Brandmark Logo Maker
Brandmark's cheapest one-time package costs $35, far less than Design.com's $145, though it only delivers 3 export formats against Design.com's 6 and skips the AI image editing that Design.com includes. Brandmark bundles a brand kit into its higher package; Design.com's package does not come with one. Both generate a full logo from a written prompt and both allow unlimited changes after you buy. Brandmark does not state GDPR compliance; Design.com does.
Pick Brandmark Logo Maker if you want the lower one-time price and a bundled brand kit.
Pick Design if you want more export formats, AI photo editing and a free plan to start.
Frequently Asked Questions
Does Design have a free plan?
Yes. The logo editor and the finished logo download, in PNG, JPG, SVG, EPS and PDF, are free, with no time limit and unlimited edits. A paid plan is needed for high-quality downloads from Design's other design tools.
What does Design cost?
Starter costs $25 a month. Value costs $34 a month and adds a website. Premium is also listed at $34 a month. Full ownership of the logo is a separate Exclusive License, priced at $15 a month, $60 a year, or a one-time $145 payment.
Do you own the logo outright once you subscribe?
Not automatically. The license included with the free plan and every subscription tier is non-exclusive, meaning other customers can also purchase and use the same logo. Full, exclusive ownership requires buying the separate Exclusive License.
Can Design produce files ready for print?
Yes. Vector formats, SVG, EPS and PDF, are included alongside PNG and JPG, on the free tier as well as paid plans.
Screenshots
