Head-to-head · facts checked 19 Sept 2026
POP vs Wix
POP uniquely has 12 features · Wix uniquely has 8 features.
The verdict
POP or Wix?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
POP
Basic
$40/mo · No yearly plan
20 POP credits/mo, 10 Watchdog pages, core POP reports
Unlimited
$62/mo · $739/yr
Unlimited POP & Watchdog reports, 50 credits/mo, 200 Watchdog pages, bulk optimization Saves $125.
Teams
$143/mo · $1,425/yr
120 credits/mo, 500 Watchdog pages, 5–100 sub-accounts, white-label PDF reports, $12/mo per added seat Saves $291.
White Glove
From $555/mo
Done-for-you on-page SEO service with dedicated account manager and full content delivery
Wix
Free
Free
Includes hosting, drag-and-drop editor, templates, AI tools, Wix-branded domain
Light
$17/mo
2 GB storage, free domain 1 year, light marketing suite, 2 site collaborators
Core
$29/mo
50 GB storage, basic eCommerce, accept payments, basic marketing suite, 5 site collaborators
Business
$39/mo
100 GB storage, standard eCommerce, standard marketing suite, 10 site collaborators
Business Elite
$159/mo
Unlimited storage, advanced eCommerce, advanced marketing suite, advanced developer platform, 100 site collaborators
For everything else about each tool, read the full POP review and Wix review.
Side by side
| Company | ||
| Founded | 2018 | 2006 |
| HQ | Las Vegas, USA | Tel Aviv, Israel |
| AI model | OpenAI GPT (with BYO API Key option) | Proprietary (Aria AI) |
| User base | 6,000+ active users | 300M+ sites built |
| Platforms | Web, Chrome Extension, Google Docs, WordPress, 20+ web builders | Web, iOS, Android |
| Languages | 61 languages supported | 25+ |
| Pricing | ||
| Pricing model | Subscription | Freemium |
| Free plan | No | Yes, free plan includes web hosting, drag-and-drop editor, templates, and AI tools with Wix-branded domain |
| Free trial | No, but a free no-sign-up page scoring demo and a 7-day refund guarantee | No — free plan available indefinitely; 14-day money-back guarantee on paid plans |
| Starting price | $40/mo (Basic) | $17/mo, Light |
| Enterprise | — | Custom — contact sales (Book a Demo) |
| Refund policy | 7-day refund guarantee (subject to Refund Policy) | 14-day money-back guarantee |
| All plans | Basic — $40/mo Unlimited — $62/mo Teams — $143/mo White Glove — From $555/mo | Free — Free Light — $17/mo Core — $29/mo Business — $39/mo Business Elite — $159/mo |
| Positioning | ||
| Best for | SEO professionals, content agencies, and freelancers focused on on-page optimization | Small business owners building a site and store themselves, with a phone line for help |
| Differentiator | POP is built around its proprietary Rank Engine™ trained on 400+ peer-reviewed SEO experiments, delivering scientifically-grounded on-page recommendations rather than generic AI content generation. | Wix combines a fully hybrid AI website builder (Aria) with deep business tools, eCommerce, scheduling, CRM, email marketing, and SEO, all in one platform with 300M+ sites built and 99.99% uptime multi-cloud hosting. |
| Competitors | Surfer SEO, Clearscope, MarketMuse, NeuronWriter, Frase | Squarespace, Weebly, WordPress.com, Webflow, Shopify |
| Features | ||
| AI Copywriting | ✓ | — |
| AI Image Builtin | — | ✓ |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Backlink Analysis | ✕ | — |
| Brand Kit | — | ✓ |
| Content Brief | ✓ | — |
| Content Editor | ✓ | — |
| GSC Integration | ✓ | — |
| Keyword Clustering | ✓ | — |
| Keyword Research | ✓ | — |
| Logo Generation | — | ✓ |
| Long Form Writing | ✓ | — |
| On Page SEO | ✓ | — |
| Presentation Design | — | ✕ |
| Rank Tracking | ✓ | — |
| Resize Tool | — | ✓ |
| SERP Analysis | ✓ | — |
| Social Templates | — | ✓ |
| Team Collaboration | — | ✓ |
| Topic Clusters | ✓ | — |
| UI Wireframe | — | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | — |
| CMS | WordPress, Google Docs, and 20+ web builders via the Chrome extension | — |
| Google Docs | Via Chrome extension only (no add-on) | — |
| Google Slides | — | ✕ |
| Key Integrations | Chrome Extension (for Google Docs, WordPress and 20+ website editors), OpenAI API (BYO key) | Google Ads, Meta (Facebook/Instagram) Ads, email marketing tools, social media platforms, payment providers (multiple), Google Analytics, Wix App Market (hundreds of third-party apps) |
| Shopify | — | ✕ |
| Wordpress | Via Chrome extension only (no plugin) | — |
Section 02
POP vs Wix: common questions
Is POP or Wix cheaper?
POP's cheapest paid plan is $40/mo (Basic) and Wix's is $17/mo, Light. Compare what each plan includes below before going on price alone.
Keep comparing
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