MarketMuse vs POP
POP scores 6.1 to MarketMuse's 5.0 among the content optimizers we rate, and is the better pick for 2 of the 4 kinds of buyer below.
POP wins, 6.1 to 5.0
MarketMuse has a free plan with keyword research and clustering included; POP has no free tier, starting at $40 a month on Basic, where keyword research and clustering are not even included until the Unlimited plan. POP does write full articles from Basic, a feature MarketMuse retired. POP also ships a Chrome extension on every plan, something MarketMuse does not offer.
Pick MarketMuse if you want keyword research and clustering for free.
Pick POP if you want full AI drafts and a Chrome extension.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- Rank updates: MarketMuse Monthly, POP not published
- Competitor analysis: MarketMuse yes, POP no
- Connects Google Search Console: POP yes, MarketMuse no
- Writes full articles: POP yes, MarketMuse no
- Content languages: 61 languages against 2 languages
- Free plan: MarketMuse yes, POP no
- API access: POP yes, MarketMuse no
- Chrome extension: POP yes, MarketMuse no
- White-label reports: POP yes, MarketMuse no
How they score
Both are scored the same way, against the other content optimizers we rate, from facts on each vendor's own pages. POP leads on 4 of 6 criteria.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (12)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
MarketMuse
POP
For everything else about each tool, read the full MarketMuse review and POP review.
MarketMuse vs POP: common questions
Which is better, MarketMuse or POP?
POP scores 6.1 and MarketMuse 5.0 out of 10 among the content optimizers we rate. POP is ahead on keyword research and rank tracking, content writing and optimization, works with your tools and team and support. MarketMuse is ahead on site audit, competitors and backlinks and pricing.
Do MarketMuse and POP have a free plan?
MarketMuse does and POP does not.
What can MarketMuse do that POP cannot?
On the facts both vendors publish: competitor analysis and free plan.
What can POP do that MarketMuse cannot?
On the facts both vendors publish: connects Google Search Console, writes full articles, aPI access, chrome extension, white-label reports and live chat with a person.
