Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · text to video tools · facts checked 16 Sept 2026

Lumen5 vs Pictory

Pictory scores 5.8 to Lumen5's 4.2 among the text to video tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.

Lumen5
#5 of 5 text to video tools
4.2
/ 10
From
$29/mo (Basic, billed yearly)
Free plan
Yes
Pictory
#3 of 5 text to video tools
5.8
/ 10
From
$25/mo (Starter, billed yearly)
Free plan
No
The verdict

Pictory wins, 5.8 to 4.2

Lumen5 and Pictory both charge $29 a month on their cheapest paid plan, but Lumen5 has a free plan and Pictory does not, offering a 14 day trial instead. Pictory generates new AI footage beyond its stock library and adds lip sync for avatar narration; Lumen5 only arranges stock and uploaded media and has no lip sync. Pictory also publishes a public API and holds SOC 2, neither of which Lumen5 offers. Lumen5 adds single sign on, a feature missing from Pictory.

Pick Lumen5 if you want a free plan and single sign on.

Pick Pictory if you want AI generated footage and an API.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Publishers turning articles into video
Pictory
Lumen5 3.3 · Pictory 7.0 on what it turns into video and publishing and output
  • Generates new footage, not only stock: Pictory yes, Lumen5 no
  • Lip sync: Pictory yes, Lumen5 no
Creators on a budget
Lumen5
Lumen5 6.9 · Pictory 5.5 on pricing
  • Free plan: Lumen5 yes, Pictory no
Multilingual channels
Too close to call
Lumen5 3.0 · Pictory 3.0 on languages
  • Languages the AI speaks: Lumen5 35 languages, Pictory 29 languages
  • Languages the app itself speaks: Lumen5 En, Pictory None
Teams and developers
Pictory
Lumen5 3.5 · Pictory 7.0 on api, teams and privacy
  • API: Pictory yes, Lumen5 no
  • SOC 2: Pictory yes, Lumen5 no
  • But Lumen5 leads on single sign-on: Lumen5 yes, Pictory no
Section 01

How they score

Both are scored the same way, against the other text to video tools we rate, from facts on each vendor's own pages. Pictory leads on 2 of 5 criteria.

What it turns into video25% of the score
Lumen54.0
Pictory10.0
Pricing25% of the score
Lumen56.9
Pictory5.5
Languages20% of the score
Lumen53.0
Pictory3.0
Publishing and output15% of the score
Lumen52.0
Pictory2.0
API, teams and privacy15% of the score
Lumen53.5
Pictory7.0
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Generates new footage, not only stock
Pictory
Lumen5
No
source ↗
Pictory
Yes
source ↗
Lip sync
Pictory
Lumen5
No
source ↗
Pictory
Yes
source ↗
Free plan
Lumen5
Lumen5
Yes
source ↗
Pictory
No
source ↗
API
Pictory
Lumen5
No
source ↗
Pictory
Yes
source ↗
SOC 2
Pictory
Lumen5
No
source ↗
Pictory
Yes
source ↗
Single sign-on
Lumen5
Lumen5
Yes
source ↗
Pictory
No
source ↗

Published by only one of them

Free trial
Lumen5
Does not apply
Pictory
14 days
source ↗
Languages the AI speaks
Lumen5
35 languages
source ↗
Pictory
29 languages
source ↗
Languages the app itself speaks
Lumen5
En
source ↗
Pictory
None
source ↗
Highest export resolution
Lumen5
Not published
Pictory
1080p
source ↗
Where they match (4)
Turns a PDF or slide deck into a video
Lumen5
Yes
source ↗
Pictory
Yes
source ↗
Monthly price, cheapest paid plan
Lumen5
$29
source ↗
Pictory
$29
source ↗
Posts straight to social networks
Lumen5
None
source ↗
Pictory
None
source ↗
Ways to reach support
Lumen5
Email, live_chat
source ↗
Pictory
Email, live_chat
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Lumen5

Free
$0/forever
5 videos/month, 720p, 2-min max, Lumen5 branded outro
Basic
— · $228/yr
Unlimited videos, no branding, 720p, 10-min max, 240 AI voice mins/yr, 12 animation mins/yr
Starter
— · $708/yr
1080p, 50M+ stock assets, brand kit, 720 AI voice mins/yr, 24 animation mins/yr, 1 voice clone
Pro
— · $1,788/yr
Shutterstock editorial, custom watermarks/fonts, 3 workspaces, 2160 AI voice mins/yr, 3 voice clones
Team
Custom
Bespoke branded templates, SSO, collaboration, video approval, customer success manager, unlimited workspaces

Pictory

Starter
$29/mo · $25/mo billed yearly ($300/yr)
1 user, 2,400 video min/yr, 5 GB storage, 1 brand kit, 720p export
Professional
$59/mo · $35/mo billed yearly ($420/yr)
1 user, 7,200 video min/yr, 20 GB storage, 5 brand kits, voice cloning, custom avatars, 1080p export
Team
$199/mo · $119/mo billed yearly ($1,428/yr)
3+ users, 21,600 video min/yr, 100 GB storage, team workspace
Enterprise
Custom
10+ users, SSO, dedicated success manager

For everything else about each tool, read the full Lumen5 review and Pictory review.

Section 04

Lumen5 vs Pictory: common questions

Which is better, Lumen5 or Pictory?

Pictory scores 5.8 and Lumen5 4.2 out of 10 among the text to video tools we rate. Pictory is ahead on what it turns into video and aPI, teams and privacy. Lumen5 is ahead on pricing.

Is Lumen5 or Pictory cheaper?

Lumen5's cheapest paid plan is $29/mo (Basic, billed yearly) and Pictory's is $25/mo (Starter, billed yearly). Compare what each plan includes below before going on price alone.

Do Lumen5 and Pictory have a free plan?

Lumen5 does and Pictory does not.

What can Lumen5 do that Pictory cannot?

On the facts both vendors publish: free plan and single sign-on.

What can Pictory do that Lumen5 cannot?

On the facts both vendors publish: generates new footage, not only stock, lip sync, aPI and sOC 2.

Keep comparing