Lumen5 vs Pictory
Pictory uniquely has 11 features.
| Lumen5 | Pictory | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2021 |
| HQ | Vancouver, Canada | Wilmington, Delaware, USA |
| AI model | Proprietary | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs |
| User base | 5M+ companies | 20,000+ companies |
| Platforms | Web | Web, Chrome Extension |
| Languages | Multiple (video translations supported; 1000+ AI voices in multiple languages) | 29 |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | No |
| Free trial | No-free-plan-available | Yes |
| Starting price | $29/mo (Basic, billed yearly) | $29/mo |
| Enterprise | Custom | Custom |
| All plans | Free$0/foreverBasic$29/mo (billed yearly)Starter$79/mo (billed yearly)Pro$199/mo (billed yearly)TeamCustom | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom |
| Positioning | ||
| Best for | Marketers, content creators, and business teams repurposing blogs and documents into videos | Video creators and teams creating professional-quality videos |
| Differentiator | Purpose-built AI platform that converts blogs, PDFs, and scripts into branded videos in minutes with enterprise-grade brand controls and dedicated creative services support. | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. |
| Competitors | Pictory, Synthesia, InVideo, Animoto, Canva Video | Synthesia, InVideo, Lumen5, HeyGen, Runway |
| Features | ||
| AI Credits | — | ✓ |
| AI Voices (Elevenlabs) | — | ✓ |
| Brand Kits | — | ✓ |
| Cloud Storage | — | ✓ |
| Getty Images & Storyblocks Library | — | ✓ |
| Multi User Team Support | — | ✓ |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✕ | ✓ |
| Batch Processing | — | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 720p (Free/Basic), 1080p (Starter/Pro/Team) | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) |
| Screen Recording | ✕ | ✓ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | ✓ |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | ✕ |
| API Access | — | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | ✕ |
| Key Integrations | DAM integration (Team plan), SSO/SAML (Team plan), media uploads, music uploads | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) |
| Zapier | — | ✓ |