Pictory vs Zebracat
Pictory uniquely has 9 features · Zebracat uniquely has 5 features.
| Pictory | Zebracat | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2023 |
| HQ | Wilmington, Delaware, USA | — |
| AI model | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs | Proprietary |
| User base | 20,000+ companies | 50,000+ |
| Platforms | Web, Chrome Extension | Web |
| Languages | 29 | 175+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No | Yes |
| Free trial | Yes | Yes |
| Starting price | $29/mo | $39/mo |
| Enterprise | Custom | $599+/mo |
| Refund policy | — | 7-day money-back guarantee (if no video downloaded) |
| All plans | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom | Cat Mode$39/moSuper Cat$99/moUnlimited Cat$199/moEnterprise$599+/mo |
| Positioning | ||
| Best for | Video creators and teams creating professional-quality videos | Social media marketers, content creators, and small business owners who want to create and schedule short-form videos at scale |
| Differentiator | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. | End-to-end AI video growth agent that handles strategy, creation, scheduling, and performance optimization from a single website URL input |
| Competitors | Synthesia, InVideo, Lumen5, HeyGen, Runway | Pictory, InVideo, Synthesia, Runway, Lumen5 |
| Features | ||
| AI Credits | ✓ | — |
| AI Voices (Elevenlabs) | ✓ | — |
| Brand Kits | ✓ | ✓ |
| Cloud Storage | ✓ | — |
| Custom AI Avatars | — | ✓ |
| Generative Video | — | ✓ |
| Getty Images & Storyblocks Library | ✓ | — |
| Multi User Team Support | ✓ | — |
| Premium AI Voices | — | ✓ |
| Stock Music Library | — | ✓ |
| Voice Clones | — | ✓ |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✓ | ✓ |
| Batch Processing | ✓ | — |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) | — |
| Screen Recording | ✓ | — |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | — |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | — |
| Integrations | ||
| Adobe Premiere | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | ✕ |
| Key Integrations | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) | Social media scheduling/posting (auto-schedule to social channels), Zebracat API for app integrations |
| Zapier | ✓ | — |