Head-to-head · facts checked 16 Sept 2026
HeyGen vs Pictory
HeyGen uniquely has 7 features · Pictory uniquely has 7 features.
From
$25/mo (Starter, billed yearly)
Free plan
No
The verdict
HeyGen or Pictory?
Section 01
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
HeyGen
Free
Free
3 videos a month, watermarked, 500+ stock avatars, 1 voice clone
Creator
$29/mo · $288/yr
600 credits; videos up to 30 mins, 1080p export, voice cloning, 175+ languages
Pro
$49/mo · $488/yr
1,000 credits; videos up to 30 mins, 4K export, access to all advanced AI models Scales up to $4,300/mo ($43,030/yr) with usage.
Business
$149/mo · $1,428/yr
1,500 credits; videos up to 60 mins, 4K export, 5 custom digital twins, SAML/SSO
Enterprise
Custom
Flexible credits; no video duration max, highest concurrency, enterprise-grade security
Pictory
Starter
$29/mo · $25/mo billed yearly ($300/yr)
1 user, 2,400 video min/yr, 5 GB storage, 1 brand kit, 720p export
Professional
$59/mo · $35/mo billed yearly ($420/yr)
1 user, 7,200 video min/yr, 20 GB storage, 5 brand kits, voice cloning, custom avatars, 1080p export
Team
$199/mo · $119/mo billed yearly ($1,428/yr)
3+ users, 21,600 video min/yr, 100 GB storage, team workspace
Enterprise
Custom
10+ users, SSO, dedicated success manager
For everything else about each tool, read the full HeyGen review and Pictory review.
Side by side
| Company | ||
| Founded | 2020 | 2021 |
| HQ | Los Angeles, USA | Wilmington, Delaware, USA |
| AI model | Proprietary (Avatar IV/V, integrates Veo, Kling, Flux, ElevenLabs) | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs |
| User base | 100,000+ businesses | 20,000+ companies |
| Platforms | Web | Web, Chrome Extension |
| Languages | 175+ | 29 |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes | No |
| Free trial | No—permanent free plan with 3 videos/month limit | Yes |
| Starting price | $29/mo | $25/mo (Starter, billed yearly) |
| Enterprise | Custom | Custom |
| All plans | Free — Free Creator — $29/mo Pro — $49/mo Business — $149/mo Enterprise — Custom | Starter — $29/mo Professional — $59/mo Team — $199/mo Enterprise — Custom |
| Positioning | ||
| Best for | Solo creators and advanced individuals creating AI videos at scale | Video creators and teams creating professional-quality videos |
| Differentiator | Generative B-roll with Veo 3, Seedance 1.0 and Veo 3.1 integrations; 4K export; Voice Cloning; Avatar IV generation | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make, all without requiring any filming or traditional editing skills. |
| Competitors | Synthesia | Synthesia, InVideo, Lumen5, HeyGen, Runway |
| Features | ||
| 4K Video Export | ✓ | — |
| AI Credits | — | ✓ |
| AI Voices (Elevenlabs) | — | ✓ |
| Avatar Iv Generation | ✓ | — |
| Brand Kits | — | ✓ |
| Cloud Storage | — | ✓ |
| Credit Rollovers | ✓ | — |
| Getty Images & Storyblocks Library | — | ✓ |
| Multi User Team Support | — | ✓ |
| Unlimited Photo Avatars | ✓ | — |
| Voice Cloning | ✓ | — |
| Watermark Removal | ✓ | — |
| AI Video Editing | ✓ | ✓ |
| Auto Subtitles | ✓ | ✓ |
| Avatar | ✓ | ✓ |
| Background Removal | ✓ | — |
| Batch Processing | ✓ | ✓ |
| Commercial Rights | ✓ | ✓ |
| Export Resolutions | 1080p (Creator), 4K (Pro and above) | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) |
| Screen Recording | ✓ | ✓ |
| Talking Head | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | ✓ |
| TTS Voices | ✓ | ✓ |
| Video Templates | ✓ | ✓ |
| Voice Cloning | ✓ | ✓ |
| Watermark Free Plan | ✕ | ✕ |
| Integrations | ||
| Adobe Premiere | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Capcut | ✕ | ✕ |
| Davinci Resolve | ✕ | ✕ |
| Key Integrations | ElevenLabs (voice), Veo (video generation), Kling (video generation), Flux (image generation), PowerPoint import, PDF import, SCORM export | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) |
| Zapier | — | ✓ |
Section 02
HeyGen vs Pictory: common questions
Is HeyGen or Pictory cheaper?
HeyGen's cheapest paid plan is $29/mo and Pictory's is $25/mo (Starter, billed yearly). Compare what each plan includes below before going on price alone.
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