Loomly vs Sprout Social
Loomly and Sprout Social score the same, 5.2 out of 10 among the AI social media management tools we rate, so the choice comes down to who you are.
Too close to call: 5.2 each
Loomly costs $65 a month for five profiles against Sprout Social's $99, and only Loomly lets you bulk schedule posts or auto re-queue evergreen ones, features Sprout does not have. Loomly's AI also generates images for posts, something Sprout's AI Assist does not do. Sprout pulls ahead on the agency side, with paid ads management, a dedicated influencer marketing product and a browser extension, none of which Loomly offers. Loomly also offers reports in your client's branding, which Sprout does not list.
Pick Loomly if you want cheaper pricing, bulk scheduling and AI-generated images.
Pick Sprout Social if you need paid-ads reporting, influencer marketing or a browser extension.
Best for
Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.
- API: Sprout Social yes, Loomly no
- Browser extension: Sprout Social yes, Loomly no
- But Loomly leads on reports in your own or your client's branding: Loomly yes, Sprout Social no
- Monthly cost for 5 social profiles: Loomly $65, Sprout Social $99
- Free trial: Loomly not published, Sprout Social 30 days
- Bulk scheduling: Loomly yes, Sprout Social no
- Re-queues evergreen posts: Loomly yes, Sprout Social no
- Generates images for posts: Loomly yes, Sprout Social no
- But Sprout Social leads on link-in-bio page: Sprout Social yes, Loomly no
- Manages or reports on paid ads: Sprout Social yes, Loomly no
- Finds or manages influencers: Sprout Social yes, Loomly no
How they score
Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. They split the criteria 3 each.
Where they differ
Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.
Published by only one of them
Where they match (12)
Pricing, plan by plan
Every plan each vendor publishes, monthly and yearly where both are offered.
Loomly
Sprout Social
Pros and cons
From each tool's full review, written from the same checked facts.
Loomly
- Calendar-first interface provides a clear, intuitive workflow for building and scheduling content end-to-end.
- Bulk posting is included on all paid plans, making it practical for teams managing high content volume.
- Advanced analytics and reporting go beyond basic metrics, allowing scheduled and exportable reports.
- The approval workflow handles multiple stakeholders and custom roles.
- Slack and Microsoft Teams integrations keep notification and collaboration workflows connected.
- Social listening feature tracks brand mentions, competitor activity, and trending topics across channels.
- AI content suggestions are functional and informed by past post performance and audience behavior.
- Supports over ten social media channels, covering most major platforms in one interface.
- There is no free plan. Users get only a seven-day trial before being required to choose a paid tier.
- The AI brand intelligence layer exists but its real-world usefulness is uncertain compared to the marketing claims.
- Social listening is not as deep or robust as enterprise-level competitors like Sprout Social.
- Pricing relative to alternatives is a sticking point, making value-for-money a genuine concern.
- Not designed for solo creators or enterprise teams, leaving those audiences underserved.
- The platform is not a new entrant and some features feel like incremental additions rather than differentiated innovation.
Sprout Social
- The Smart Inbox consolidates messages across all connected social networks into one view.
- Unlimited scheduling is available from the Essentials plan, including optimal send times and bulk publishing support.
- The shared content calendar gives teams clear visibility into what is scheduled and when, with strong execution reported by most users.
- Sprout covers a wide range of use cases in a single platform, including publishing, engagement, listening, reporting, influencer marketing, and employee advocacy.
- An AI agent called Trellis and a Newswhip integration for media monitoring signal meaningful investment in real-time social intelligence capabilities.
- Deep integrations with Salesforce, Helpdesk platforms, and Slack make it well-suited for mid-market teams with existing tech stacks.
- Enterprise-tier features include SSO and custom pricing for larger organizations.
- Pricing is firmly mid-market and upward, making it a poor fit for solo creators, small teams, or anyone on a tight budget.
- The platform has expanded so aggressively into new feature territory that it risks spreading thin across publishing, listening, influencer marketing, and advocacy simultaneously.
- Enterprise and custom-tier features create a fragmented experience where key capabilities may be locked behind higher pricing tiers.
- The shift in positioning from a straightforward scheduling tool to a 'social intelligence platform' may confuse buyers who just need reliable publishing and reporting.
- Small teams who get excited by the demo risk committing before understanding how steep the entry cost actually is.
Loomly vs Sprout Social: common questions
Which is better, Loomly or Sprout Social?
They score the same, 5.2 out of 10 among the AI social media management tools we rate. Loomly is ahead on publishing, aI content and privacy and support. Sprout Social is ahead on pricing, agencies and teams and listening and competitors.
Is Loomly or Sprout Social cheaper?
Loomly's cheapest paid plan is $65/mo (Starter) and Sprout Social's is $99/mo (Essentials, per seat). Compare what each plan includes below before going on price alone.
Do Loomly and Sprout Social have a free plan?
Neither has a free plan.
What can Loomly do that Sprout Social cannot?
On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, generates images for posts, reports in your own or your client's branding and does not train AI on your content.
What can Sprout Social do that Loomly cannot?
On the facts both vendors publish: link-in-bio page, an AI agent that plans or publishes for you, aPI, browser extension, manages or reports on paid ads, finds or manages influencers and sOC 2.
