Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Buffer vs Loomly

Buffer scores 5.7 to Loomly's 5.2 among the AI social media management tools we rate, and is the better pick for 2 of the 4 kinds of buyer below.

Buffer
#7 of 19 AI social media management tools
5.7
/ 10
From
$6/mo (Essentials, per channel)
Free plan
Yes
Loomly
#14 of 19 AI social media management tools
5.2
/ 10
From
$65/mo (Starter)
Free plan
No — 7-day free trial only
The verdict

Buffer wins, 5.7 to 5.2

Five profiles cost $65 a month on Loomly, more than double Buffer's $30, and Buffer also has a free plan Loomly does not. Loomly answers back with social listening: it tracks competitor accounts and mentions beyond your own, which Buffer does not do at all. Buffer covers more ground on execution though, with a link-in-bio page, first-comment scheduling and a public API, none of which Loomly offers. Loomly's AI can generate images for posts; Buffer's AI assistant is text only.

Pick Buffer if you want a free plan, cheaper pricing, or a link-in-bio page.

Pick Loomly if you want to track competitors and mentions or re-queue evergreen posts.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Buffer
Buffer 8.0 · Loomly 6.5 on agencies and teams
  • API: Buffer yes, Loomly no
  • Browser extension: Buffer yes, Loomly no
  • But Loomly leads on single sign-on: Loomly yes, Buffer no
Solo creators on a budget
Buffer
Buffer 8.1 · Loomly 3.0 on pricing
  • Free plan: Buffer yes, Loomly no
  • Monthly cost for 5 social profiles: $30 against $65
Brands posting across networks
Too close to call
Buffer 5.1 · Loomly 5.3 on publishing and ai content
  • Schedules a first comment: Buffer yes, Loomly no
  • Link-in-bio page: Buffer yes, Loomly no
  • Bulk scheduling: Loomly yes, Buffer no
Listening and competitor tracking
Loomly
Buffer 0.0 · Loomly 8.0 on listening and competitors
  • Tracks competitors' accounts: Loomly yes, Buffer no
  • Tracks mentions beyond your own accounts: Loomly yes, Buffer no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Loomly leads on 3 of 6 criteria.

Publishing25% of the score
Buffer7.5
Loomly7.5
Pricing25% of the score
Buffer8.1
Loomly3.0
AI content20% of the score
Buffer2.0
Loomly2.5
Agencies and teams15% of the score
Buffer8.0
Loomly6.5
Listening and competitors10% of the score
Buffer0.0
Loomly8.0
Privacy and support5% of the score
Buffer4.5
Loomly6.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Buffer
Buffer
Facebook, instagram, x, linkedin, tiktok, youtube, pinterest, threads, bluesky, mastodon, google_business
source ↗
Loomly
Facebook, instagram, linkedin, tiktok, youtube, pinterest, google_business, threads, snapchat
source ↗
Bulk scheduling
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗
Re-queues evergreen posts
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗
Schedules a first comment
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Link-in-bio page
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Monthly cost for 5 social profiles
Buffer
Buffer
$30
source ↗
Loomly
$65
source ↗
Free plan
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Generates images for posts
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗
Turns links, articles or videos into posts
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Single sign-on
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗
API
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Browser extension
Buffer
Buffer
Yes
source ↗
Loomly
No
source ↗
Tracks competitors' accounts
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗
Tracks mentions beyond your own accounts
Loomly
Buffer
No
source ↗
Loomly
Yes
source ↗

Published by only one of them

Free trial
Buffer
Does not apply
Loomly
Not published
Does not train AI on your content
Buffer
Not published
Loomly
Yes
source ↗
Ways to reach support
Buffer
Email, community
source ↗
Loomly
Not published
Where they match (11)
One inbox for comments and messages
Buffer
Yes
source ↗
Loomly
Yes
source ↗
Mobile app
Buffer
Yes
source ↗
Loomly
Yes
source ↗
Writes in your brand voice
Buffer
No
source ↗
Loomly
No
source ↗
An AI agent that plans or publishes for you
Buffer
No
source ↗
Loomly
No
source ↗
Generates videos for posts
Buffer
No
source ↗
Loomly
No
source ↗
Reports in your own or your client's branding
Buffer
Yes
source ↗
Loomly
Yes
source ↗
Pulls in Canva designs
Buffer
Yes
source ↗
Loomly
Yes
source ↗
Manages or reports on paid ads
Buffer
No
source ↗
Loomly
No
source ↗
Finds or manages influencers
Buffer
No
source ↗
Loomly
No
source ↗
SOC 2
Buffer
No
source ↗
Loomly
No
source ↗
GDPR
Buffer
Yes
source ↗
Loomly
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Buffer

Free
Free
Up to 3 channels, 10 scheduled posts/channel, 100 ideas, 1 user, AI Assistant
Essentials
$6/mo · $60/yr
1 channel, unlimited posts, unlimited ideas, advanced analytics, hashtag manager, first comment scheduling Save 2 months.
Team
$12/mo · $120/yr
1 channel, unlimited team members, access levels, content approval workflows, 5 API keys Save 2 months.

Loomly

Starter
$65/mo · $588/yr
12 social accounts, 3 users, unlimited calendars, limited AI usage
Beyond
$332/mo · $2,988/yr
60 social accounts, unlimited users, extended AI usage, custom branding and roles
Enterprise
Custom
61+ social accounts, unlimited users, priority support, friendly pricing at scale

For everything else about each tool, read the full Buffer review and Loomly review.

Section 04

Buffer vs Loomly: common questions

Which is better, Buffer or Loomly?

Buffer scores 5.7 and Loomly 5.2 out of 10 among the AI social media management tools we rate. Buffer is ahead on pricing and agencies and teams. Loomly is ahead on aI content, listening and competitors and privacy and support.

Is Buffer or Loomly cheaper?

Buffer's cheapest paid plan is $6/mo (Essentials, per channel) and Loomly's is $65/mo (Starter). Compare what each plan includes below before going on price alone.

Do Buffer and Loomly have a free plan?

Buffer does and Loomly does not.

What can Buffer do that Loomly cannot?

On the facts both vendors publish: schedules a first comment, link-in-bio page, free plan, turns links, articles or videos into posts, aPI and browser extension.

What can Loomly do that Buffer cannot?

On the facts both vendors publish: bulk scheduling, re-queues evergreen posts, generates images for posts, single sign-on, tracks competitors' accounts and tracks mentions beyond your own accounts.

Keep comparing