Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Hootsuite vs Loomly

Hootsuite scores 6.8 to Loomly's 5.2 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Hootsuite
#5 of 19 AI social media management tools
6.8
/ 10
From
$99/mo (Standard, per user, billed annually)
Free plan
No — no permanent free plan
Loomly
#14 of 19 AI social media management tools
5.2
/ 10
From
$65/mo (Starter)
Free plan
No — 7-day free trial only
The verdict

Hootsuite wins, 6.8 to 5.2

Five profiles cost $65 a month on Loomly against $99 on Hootsuite, but Hootsuite answers back with paid-ads management and influencer discovery, neither of which Loomly offers. Hootsuite's Wisdom also drafts content and watches competitors, though a human still has to approve every post before it goes out. Loomly holds the privacy edge: it states it does not train its AI on your content, which Hootsuite does not state, though Hootsuite carries a SOC 2 report Loomly does not. Both track competitor accounts and mentions beyond your own.

Pick Hootsuite if you need paid-ads management, influencer discovery or a SOC 2 report.

Pick Loomly if you want cheaper pricing and don't want your content used to train AI.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Hootsuite
Hootsuite 8.5 · Loomly 6.5 on agencies and teams
  • API: Hootsuite yes, Loomly no
Solo creators on a budget
Too close to call
Hootsuite 3.0 · Loomly 3.0 on pricing
  • Monthly cost for 5 social profiles: Hootsuite $99, Loomly $65
  • Free trial: Hootsuite 14 days, Loomly not published
Brands posting across networks
Hootsuite
Hootsuite 7.6 · Loomly 5.3 on publishing and ai content
  • Link-in-bio page: Hootsuite yes, Loomly no
  • Writes in your brand voice: Hootsuite yes, Loomly no
  • An AI agent that plans or publishes for you: Hootsuite yes, Loomly no
  • But Loomly leads on re-queues evergreen posts: Loomly yes, Hootsuite no
Listening and competitor tracking
Hootsuite
Hootsuite 10.0 · Loomly 8.0 on listening and competitors
  • Manages or reports on paid ads: Hootsuite yes, Loomly no
  • Finds or manages influencers: Hootsuite yes, Loomly no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Hootsuite leads on 5 of 6 criteria.

Publishing25% of the score
Hootsuite8.0
Loomly7.5
Pricing25% of the score
Hootsuite3.0
Loomly3.0
AI content20% of the score
Hootsuite7.0
Loomly2.5
Agencies and teams15% of the score
Hootsuite8.5
Loomly6.5
Listening and competitors10% of the score
Hootsuite10.0
Loomly8.0
Privacy and support5% of the score
Hootsuite7.8
Loomly6.5
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Networks it publishes to
Hootsuite
Hootsuite
Facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, bluesky, reddit, google_business
source ↗
Loomly
Facebook, instagram, linkedin, tiktok, youtube, pinterest, google_business, threads, snapchat
source ↗
Re-queues evergreen posts
Loomly
Hootsuite
No
source ↗
Loomly
Yes
source ↗
Link-in-bio page
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
Writes in your brand voice
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
An AI agent that plans or publishes for you
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
API
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
Manages or reports on paid ads
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
Finds or manages influencers
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗
SOC 2
Hootsuite
Hootsuite
Yes
source ↗
Loomly
No
source ↗

Published by only one of them

Monthly cost for 5 social profiles
Hootsuite
$99
source ↗
Loomly
$65
source ↗
Free trial
Hootsuite
14 days
source ↗
Loomly
Not published
Does not train AI on your content
Hootsuite
Not published
Loomly
Yes
source ↗
Ways to reach support
Hootsuite
Email, live_chat, community
source ↗
Loomly
Not published
Where they match (15)
One inbox for comments and messages
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Bulk scheduling
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Mobile app
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Schedules a first comment
Hootsuite
No
source ↗
Loomly
No
source ↗
Free plan
Hootsuite
No
source ↗
Loomly
No
source ↗
Generates images for posts
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Turns links, articles or videos into posts
Hootsuite
No
source ↗
Loomly
No
source ↗
Generates videos for posts
Hootsuite
No
source ↗
Loomly
No
source ↗
Reports in your own or your client's branding
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Single sign-on
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Pulls in Canva designs
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Browser extension
Hootsuite
No
source ↗
Loomly
No
source ↗
Tracks competitors' accounts
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Tracks mentions beyond your own accounts
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
GDPR
Hootsuite
Yes
source ↗
Loomly
Yes
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Hootsuite

Standard
$99/mo
Up to 10 social accounts, unlimited post scheduling, AI post/image generation, 1 inbox, brand monitoring
Professional
$199/mo
Unlimited social accounts, automated inbox replies & workflows, 90-day trend forecasting, custom reports
Advanced
$399/mo
Content approval workflows, message assignment & auto-routing, team performance measurement
Enterprise
Custom
Advanced analytics, advanced social/digital/AI listening, SSO, custom compliance solutions

Loomly

Starter
$65/mo · $588/yr
12 social accounts, 3 users, unlimited calendars, limited AI usage
Beyond
$332/mo · $2,988/yr
60 social accounts, unlimited users, extended AI usage, custom branding and roles
Enterprise
Custom
61+ social accounts, unlimited users, priority support, friendly pricing at scale

For everything else about each tool, read the full Hootsuite review and Loomly review.

Section 04

Hootsuite vs Loomly: common questions

Which is better, Hootsuite or Loomly?

Hootsuite scores 6.8 and Loomly 5.2 out of 10 among the AI social media management tools we rate. Hootsuite is ahead on publishing, aI content, agencies and teams, listening and competitors and privacy and support.

Is Hootsuite or Loomly cheaper?

Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Loomly's is $65/mo (Starter). Compare what each plan includes below before going on price alone.

Do Hootsuite and Loomly have a free plan?

Neither has a free plan.

What can Hootsuite do that Loomly cannot?

On the facts both vendors publish: link-in-bio page, writes in your brand voice, an AI agent that plans or publishes for you, aPI, manages or reports on paid ads, finds or manages influencers and sOC 2.

What can Loomly do that Hootsuite cannot?

On the facts both vendors publish: re-queues evergreen posts.

Keep comparing