Keyword Insights vs SE Ranking
SE Ranking uniquely has 2 features · Keyword Insights uniquely has 1 feature.
| Keyword Insights | SE Ranking | |
|---|---|---|
| Company | ||
| Founded | 2021 | 2013 |
| HQ | London, United Kingdom | San Francisco, USA |
| AI model | Proprietary (NLP + ML models with Information Gain) | Proprietary |
| User base | — | 1M+ users (SE Ranking platform overall) |
| Platforms | Web | Web, Google Docs integration |
| Languages | English primarily | 25+ |
| Pricing | ||
| Pricing model | Subscription | Subscription |
| Free plan | No — Pay As You Go available via $1 trial (5,000 one-time credits) | No |
| Free trial | Yes — $1 for 7 days with access to all features and 5,000 credits | Yes — free trial available |
| Starting price | $58/mo (Basic) | $129.00/mo (Core plan) |
| Enterprise | Custom pricing — request a demo | Custom (contact sales) |
| All plans | Basic$58/moProfessional$99/moPremium$299/moEnterpriseCustomPay as you go$0.01/credit per credit | Core$129/moGrowth$279/moAgency Pack (add-on)$69/mo (up to $129/mo)AI Search (add-on)$89/mo (up to $345/mo)API (add-on)$45/mo (up to $555/mo) annual billing only |
| Positioning | ||
| Best for | SEO agencies, content marketers, and enterprise teams building topical authority | SEO specialists, content marketers, and copywriters seeking full-cycle AI-assisted content creation and optimization |
| Differentiator | Clusters keywords by SERP similarity using NLP to reveal exact pages to build and topical gaps, plus surfaces Reddit/Quora/YouTube mentions to influence AI search answers. | SE Ranking Content Editor combines full-cycle brief creation, NLP keyword analysis, real-time SEO scoring, grammar/readability checks, and competitor outline review in one platform with native Google Docs integration at a significantly lower price than Semrush or Ahrefs. |
| Competitors | Semrush, Ahrefs, Surfer SEO, Clearscope, MarketMuse, Frase | Surfer SEO, Clearscope, MarketMuse, Semrush Writing Assistant, Frase |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✕ | ✓ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | ✓ |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✕ | — |
| CMS | WordPress | Google Docs confirmed; others not publicly stated |
| Google Docs | ✕ | ✓ |
| Key Integrations | Google Search Console, WordPress, Public API | Google Docs, Google Search Console, Google Analytics, Data Studio, Matomo, SE Ranking API |
| Wordpress | ✓ | — |