Every score is worked out from the vendor's own pages · How we score →Disclosure
SAASINSPECTOR
Head-to-head · AI social media management tools · facts checked 26 Sept 2026

Hootsuite vs Ocoya

Hootsuite scores 6.8 to Ocoya's 5.3 among the AI social media management tools we rate, and is the better pick for 3 of the 4 kinds of buyer below.

Hootsuite
#5 of 19 AI social media management tools
6.8
/ 10
From
$99/mo (Standard, per user, billed annually)
Free plan
No — no permanent free plan
Ocoya
#11 of 19 AI social media management tools
5.3
/ 10
From
$29/mo (Starter)
Free plan
No
The verdict

Hootsuite wins, 6.8 to 5.3

Ocoya costs $29 a month for five profiles against Hootsuite's $99, and only Ocoya turns a new RSS item or article straight into a post through an AI workflow. Hootsuite answers with the agency toolkit Ocoya has none of: paid-ads management, influencer discovery, competitor tracking and mention tracking beyond your own accounts. Hootsuite also holds a SOC 2 report and enterprise single sign-on, both absent from Ocoya, and it has a mobile app where Ocoya has none.

Pick Hootsuite if you need paid-ads management, influencer discovery or a SOC 2 report.

Pick Ocoya if you want cheaper pricing or an AI workflow that turns articles into posts.

Best for

Who each one suits, decided on the criteria that matter to that buyer and the checked facts where the two differ.

Agencies managing clients
Hootsuite
Hootsuite 8.5 · Ocoya 3.5 on agencies and teams
  • Reports in your own or your client's branding: Hootsuite yes, Ocoya no
  • Single sign-on: Hootsuite yes, Ocoya no
Solo creators on a budget
Ocoya
Hootsuite 3.0 · Ocoya 5.5 on pricing
  • Monthly cost for 5 social profiles: $29 against $99
  • But Hootsuite leads on free trial: 14 days against 7 days
Brands posting across networks
Hootsuite
Hootsuite 7.6 · Ocoya 7.1 on publishing and ai content
  • Mobile app: Hootsuite yes, Ocoya no
  • Link-in-bio page: Hootsuite yes, Ocoya no
  • But Ocoya leads on turns links, articles or videos into posts: Ocoya yes, Hootsuite no
Listening and competitor tracking
Hootsuite
Hootsuite 10.0 · Ocoya 0.0 on listening and competitors
  • Tracks competitors' accounts: Hootsuite yes, Ocoya no
  • Tracks mentions beyond your own accounts: Hootsuite yes, Ocoya no
  • Manages or reports on paid ads: Hootsuite yes, Ocoya no
Section 01

How they score

Both are scored the same way, against the other AI social media management tools we rate, from facts on each vendor's own pages. Hootsuite leads on 4 of 6 criteria.

Publishing25% of the score
Hootsuite8.0
Ocoya5.5
Pricing25% of the score
Hootsuite3.0
Ocoya5.5
AI content20% of the score
Hootsuite7.0
Ocoya9.0
Agencies and teams15% of the score
Hootsuite8.5
Ocoya3.5
Listening and competitors10% of the score
Hootsuite10.0
Ocoya0.0
Privacy and support5% of the score
Hootsuite7.8
Ocoya4.8
How the score works →
Section 02

Where they differ

Every point where the two vendors' published facts disagree, with a link to where each fact was read. "Not published" means the vendor does not say either way.

Mobile app
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Link-in-bio page
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Monthly cost for 5 social profiles
Ocoya
Hootsuite
$99
source ↗
Ocoya
$29
source ↗
Free trial
Hootsuite
Hootsuite
14 days
source ↗
Ocoya
7 days
source ↗
Turns links, articles or videos into posts
Ocoya
Hootsuite
No
source ↗
Ocoya
Yes
source ↗
Reports in your own or your client's branding
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Single sign-on
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Tracks competitors' accounts
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Tracks mentions beyond your own accounts
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Manages or reports on paid ads
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
Finds or manages influencers
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗
SOC 2
Hootsuite
Hootsuite
Yes
source ↗
Ocoya
No
source ↗

Published by only one of them

Networks it publishes to
Hootsuite
Facebook, instagram, x, linkedin, tiktok, youtube, threads, pinterest, bluesky, reddit, google_business
source ↗
Ocoya
Facebook, instagram, x, linkedin, pinterest, bluesky, threads, youtube, google_business, tiktok, mastodon
source ↗
Where they match (15)
One inbox for comments and messages
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Bulk scheduling
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Re-queues evergreen posts
Hootsuite
No
source ↗
Ocoya
No
source ↗
Schedules a first comment
Hootsuite
No
source ↗
Ocoya
No
source ↗
Free plan
Hootsuite
No
source ↗
Ocoya
No
source ↗
Generates images for posts
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Writes in your brand voice
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
An AI agent that plans or publishes for you
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Generates videos for posts
Hootsuite
No
source ↗
Ocoya
No
source ↗
API
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Pulls in Canva designs
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Browser extension
Hootsuite
No
source ↗
Ocoya
No
source ↗
Does not train AI on your content
Hootsuite
Not published
Ocoya
Not published
GDPR
Hootsuite
Yes
source ↗
Ocoya
Yes
source ↗
Ways to reach support
Hootsuite
Email, live_chat, community
source ↗
Ocoya
Email, live_chat, community
source ↗
Section 03

Pricing, plan by plan

Every plan each vendor publishes, monthly and yearly where both are offered.

Hootsuite

Standard
$99/mo
Up to 10 social accounts, unlimited post scheduling, AI post/image generation, 1 inbox, brand monitoring
Professional
$199/mo
Unlimited social accounts, automated inbox replies & workflows, 90-day trend forecasting, custom reports
Advanced
$399/mo
Content approval workflows, message assignment & auto-routing, team performance measurement
Enterprise
Custom
Advanced analytics, advanced social/digital/AI listening, SSO, custom compliance solutions

Ocoya

Bronze
$19/mo · $180/yr
1 workspace, 1 user, 5 social profiles, 100 credits/mo
Silver
$49/mo · $468/yr
5 workspaces, 5 users, 20 social profiles, 500 credits/mo
Gold
$99/mo · $948/yr
20 workspaces, 20 users, 50 social profiles, 1,500 credits/mo, most popular
Diamond
$199/mo · $1,908/yr
Unlimited workspaces, 50 users, 150 social profiles, unlimited credits
Enterprise
Custom
Custom plan for large businesses with specific needs, contact sales

For everything else about each tool, read the full Hootsuite review and Ocoya review.

Section 04

Hootsuite vs Ocoya: common questions

Which is better, Hootsuite or Ocoya?

Hootsuite scores 6.8 and Ocoya 5.3 out of 10 among the AI social media management tools we rate. Hootsuite is ahead on publishing, agencies and teams, listening and competitors and privacy and support. Ocoya is ahead on pricing and aI content.

Is Hootsuite or Ocoya cheaper?

Hootsuite's cheapest paid plan is $99/mo (Standard, per user, billed annually) and Ocoya's is $29/mo (Starter). Compare what each plan includes below before going on price alone.

Do Hootsuite and Ocoya have a free plan?

Neither has a free plan.

What can Hootsuite do that Ocoya cannot?

On the facts both vendors publish: mobile app, link-in-bio page, reports in your own or your client's branding, single sign-on, tracks competitors' accounts, tracks mentions beyond your own accounts, manages or reports on paid ads, finds or manages influencers and sOC 2.

What can Ocoya do that Hootsuite cannot?

On the facts both vendors publish: turns links, articles or videos into posts.

Keep comparing